We hope you have all had the most wonderful Christmas and are adjusting to being back at work again! 2012 was a superb year for us at Hireacamera and with 2013 being our 10th anniversary, we are hoping for greater things.
Firstly you'll notice we're back on the case with newsletters - these will be sent out monthly. We will also be launching a separate 'offers' mailing list that will be sent out on Thursday mornings listing the last minute equipment available - if you would like to subscribe, please click on the link below.
We are also introducing 'Gear of the Month'. This will give customers the chance to try different parts of our stock at a reduced hire charge for one month only.
There's more to come but for the moment, may we wish you a very properous New Year!
And so to our first 'Gear of the Month' promotion. The idea is simply to give our customers the chance to sample different ranges of our equipment at the very best price possible - we'll give you 20% off our normal hire rate*.
This month it's Zeiss lenses. Massively popular for video, the ZF.2 and ZE lenses also lend themselves to stills photography, offering an incredibly crisp picture. We think more photographers should try them!
If you've got a Sony E-mount camera or camcorder, why not give a ZM mount lens a try? With their combination of small form factor and exceptional quality, they lend themselves perfectly to be used with a Metabones adaptor.
* The hire period has to commence in January 2013. Cannot be used in conjunction with any other offer, discount or loyalty scheme. Minimum hire charge of £30, normal courier charges and deposits still apply.
If it's January, that can only mean one thing - it's SWPP Convention time. This year sees a change of venue to the Hilton London Metropole on the Edgware Road in London.
You'll find us on Stands K96-100 in the Kings Suite opposite Canon. The Trade Show days are Friday 11th to Sunday 13th January.
There's not much you can say about the RX1 apart from Wow! Yes, it's a lot for a compact but consider it as a full frame camera with a VERY good prime lens and suddenly it doesn't look so bad (honest!).
The camera seems to be at its happiest when shooting at F2, giving stunning depth of field and bokeh. Low light performance is astonishing.
Yes, it's a fixed prime lens but that merely encourages you to think more about composition which surely is good thing, isn't it?
We were quite keen to get out and play with the 6D when it arrived. The results are good and bad - good if you're a photographer and bad if you're into video. For stills it really is up there with the 5D Mk III. Okay its AF and metering aren't as advanced but the quality of the images is stunning.
If you're into video, it's actually remarkably similar to the 5D Mk II with moire issues. So afraid there is no cutting corners over the 5D Mk III for shooting video.
However, and it's a big however, if you just shoot stills, seriously take a look at the 6D as it's brilliant.