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NOW IN STOCK: Sony FE 50mm F1.2 GM – Sample Images

NOW IN STOCK: Sony FE 50mm F1.2 GM – Sample Images

12 May 2021

This 50mm F1.2 G Master prime lens is a creator’s dream, with an F1.2 maximum aperture that not only allows shooting in a wider range of lighting conditions, but also provides an extraordinary combination of high resolution, luscious G Master bokeh, and blazing autofocus.

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FUJIFILM NEWS: Pixel Shift Combiner Update, GFX100 Latest Firmware and Release of Digital Camera Control Software Development Kit

FUJIFILM NEWS: Pixel Shift Combiner Update, GFX100 Latest Firmware and Release of Digital Camera Control Software Development Kit

26 April 2021

FUJIFILM NEWS: Pixel Shift Combiner update, GFX100 latest Firmware and Release of Digital Camera Control Software Development Kit

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NEWS: Sony Unveils New Compact, Ultra-Wide FE 14mm F1.8 G Master Lens

NEWS: Sony Unveils New Compact, Ultra-Wide FE 14mm F1.8 G Master Lens

22 April 2021

Today Sony further expands its E-mount lens line-up with the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide angle lens that allows users to capture the world with new perspectives, especially when shooting landscapes, architecture, starry skies and interiors.

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NEWS: Fujifilm Announces FUJINON XF18mm F1.4 R LM WR

NEWS: Fujifilm Announces FUJINON XF18mm F1.4 R LM WR

15 April 2021

Get up close and wide open with Fujifilm’s versatile FUJINON XF18mmF1.4 R LM WR, a professional, portable, and weather-resistant prime lens. With a focal length equivalent to 27mm, it’s the perfect choice for sprawling landscapes, the sights and sounds of the street, and everything else in between.

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NEWS: Sony Introduces Three New Full-Frame High-Performance G Lenses

NEWS: Sony Introduces Three New Full-Frame High-Performance G Lenses

23 March 2021

Sony today announced three outstanding G Lenses to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G).

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JUST ANNOUNCED: SIGMA 28-70mm F2.8 DG DN Contemporary

JUST ANNOUNCED: SIGMA 28-70mm F2.8 DG DN Contemporary

24 February 2021

The new SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture and a lightweight and compact body. The optical design of the 28-70mm F2.8 DG DN | C is based on the existing 24-70mm F2.8 DG DN | A, but with a focal range starting at 28mm, allowing for a significantly smaller and lighter lens body while maintaining superb optical performance.

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JUST ANNOUNCED: FUJIFILM XF70-300mm F4-5.6 R LM OIS WR Lens

JUST ANNOUNCED: FUJIFILM XF70-300mm F4-5.6 R LM OIS WR Lens

27 January 2021

XF70-300mmF4-5.6 R LM OIS WR is a compact and portable telephoto zoom that provides image-makers with a broad range of focal lengths between 70mm and 300mm (35mm equivalent of 107mm – 457mm) in a lightweight design, with a fast linear motor for autofocus, up to 5.5-stops of optical image stabilisation, and weather-resistance.

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JUST ANNOUNCED: FUJIFILM XF27mm F2.8 R WR Lens

JUST ANNOUNCED: FUJIFILM XF27mm F2.8 R WR Lens

27 January 2021

The XF27mm F2.8 is a thin, “pancake-style” prime lens, with a focal length of 27mm, which provides image makers with a natural field of view that is close to what the human eye sees, making it extremely suitable for a diverse range of styles from everyday general use to portraiture, street and landscape photography.

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JUST ANNOUNCED: FUJIFILM GF80mm F1.7 R WR Lens

JUST ANNOUNCED: FUJIFILM GF80mm F1.7 R WR Lens

27 January 2021

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the FUJINON GF80mmF1.7 R WR Lens (GF80mmF1.7), the world’s first 1 F1.7 interchangeable lens with autofocus designed for a large format system.

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JUST ANNOUNCED: FUJIFILM X-E4 Mirrorless Camera

JUST ANNOUNCED: FUJIFILM X-E4 Mirrorless Camera

27 January 2021

The newest addition to X Series, X-E4 brings the best of what X Series products have to offer and combines them into a single camera that is set to be the perfect storytelling tool for everyday photographers, videographers, and content creators that want results they can be proud of.

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261 articles