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JUST ANNOUNCED: FUJIFILM GF80mm F1.7 R WR Lens

JUST ANNOUNCED: FUJIFILM GF80mm F1.7 R WR Lens

27 January 2021

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the FUJINON GF80mmF1.7 R WR Lens (GF80mmF1.7), the world’s first 1 F1.7 interchangeable lens with autofocus designed for a large format system.

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JUST ANNOUNCED: FUJIFILM X-E4 Mirrorless Camera

JUST ANNOUNCED: FUJIFILM X-E4 Mirrorless Camera

27 January 2021

The newest addition to X Series, X-E4 brings the best of what X Series products have to offer and combines them into a single camera that is set to be the perfect storytelling tool for everyday photographers, videographers, and content creators that want results they can be proud of.

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JUST ANNOUNCED: FUJIFILM GFX100S

JUST ANNOUNCED: FUJIFILM GFX100S

27 January 2021

Surpassing the boundaries of what was possible in producing large format images, GFX100S builds on the ground-breaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability, to create a camera that is positioned to provide creatives with an opportunity to take large format image-making to places it has never been before.

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JUST ANNOUNCED: Ground Breaking Sony Alpha 1 Marks a New Era

JUST ANNOUNCED: Ground Breaking Sony Alpha 1 Marks a New Era

26 January 2021

Sony, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the ground-breaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to being one of the industry leaders with a stunning combination of innovative new features.

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NEWS: Sony Launches FE 35mm F1.4 GM

NEWS: Sony Launches FE 35mm F1.4 GM

13 January 2021

Sony today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series – delivering first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design.

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JUST ANNOUNCED: Fujifilm GFX100 Will Now Produce 400mp Images!

JUST ANNOUNCED: Fujifilm GFX100 Will Now Produce 400mp Images!

25 November 2020

Yes, you read that right; Pixel Shift multi-shot function firmware update for FUJIFILM GFX100 and Pixel Shift Combiner software application means that the Fujifilm GFX100 is now capable of creating up to 400MP images.

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JUST ANNOUNCED: Sigma 105mm f2.8 DG DN Macro Art

JUST ANNOUNCED: Sigma 105mm f2.8 DG DN Macro Art

30 September 2020

The SIGMA 105mm F2.8 DG DN MACRO | Art is a high-performance, mid-telephoto macro lens designed from the ground-up for mirrorless cameras. This impressive optic promises to offer superb image quality, fast AF and an impressive feature-set.

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NOW IN STOCK: Panasonic LUMIX S5!

NOW IN STOCK: Panasonic LUMIX S5!

29 September 2020

The 4th model of the LUMIX S Series is here. Packing 4K 60p/50p 4:2:0 10-bit, and 4K 30p/25p 4:2:2 10-bit internal recording into a compact, lightweight body. This new hybrid full-frame mirrorless camera provides excellent performance in both shooting photos and recording videos for serious, enthusiastic photographers and videographers.

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JUST ANNOUNCED: Two New Nikkor Z Lenses Extend the Nikon Z Range

JUST ANNOUNCED: Two New Nikkor Z Lenses Extend the Nikon Z Range

16 September 2020

London, United Kingdom 16th September 2020: Today Nikon introduces two new NIKKOR Z lenses: the NIKKOR Z 50mm f/1.2 S, its first f/1.2 Z prime lens, and the NIKKOR Z 14-24mm f/2.8 S – the world’s shortest full-frame f/2.8 ultra-wide-angle zoom. The lenses each bring significant capabilities to the ever growing Nikon Z mirrorless system.

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JUST ANNOUNCED: Sony Introduces Alpha 7C

JUST ANNOUNCED: Sony Introduces Alpha 7C

15 September 2020

Sony today has announced several additions to its impressive imaging line-up — the Alpha 7C full-frame camera, the FE 28-60mm F4-5.6 zoom lens and HVL-F28RM flash.

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