Our Highlights from Photokina 2018

8 October 2018 | Category: General News

Our Highlights from Photokina 2018


With Photokina’s plans to have the next show in May 2019 before settling back to its usual annual schedule, you could have been forgiven for expecting this to be a quiet one, but this couldn’t have been further from the truth. There were some real game-changing announcements this year that are set to really shake up the industry, here are the highlights.

New Leica, Panasonic and Sigma L-Mount Alliance announced

Photokina 2018 L Mount Alliance

The ‘L-Mount Alliance’ is a previously unparalleled form of collaboration that will particularly benefit the customers of all three partners. The collaboration enables Panasonic and Sigma to make use of the L-Mount standard developed by Leica for their own developments and to offer both cameras and lenses utilising this lens mount. LEARN MORE.

Panasonic LUMIX announced development of its first two full-frame mirrorless cameras

Photokina Panasonic S1 S1R

Panasonic announced the development of two Mirrorless camera models with a 35mm full-frame image sensor; the S1R and the S1, equipped with the world's first 4K 60p/50p video recording function and a Dual I.S. image stabilisation system. LEARN MORE.

ZEISS revealed the ZX1, a full-frame mirrorless camera with built in Adobe Lightroom

ZEISS ZX1ZEISS called a press-conference to annouce the new ZX1; wielding a newly designed ZEISS Distagon 35mm f/2 AF fixed lens and powered by a 37.4-megapixel, full-frame sensor, custom developed by ZEISS. LEARN MORE.

FUJIFILM unveiled the 51.4MP GFX 50R, a budget friendly, rangefinder-style medium format camera

Fujifilm GFX 50R Photokina 2018

The new GFX 50R features a large 51.4MP image sensor in a compact, lightweight body and is reminiscent of renowned medium format film cameras widely used in street and documentary photography. LEARN MORE.

FUJIFILM announced the world’s first 100-megapixel concept

Fujifilm GFX 100MP

The world’s first medium format mirrorless digital camera to feature an image sensor with phase detection pixels across the entire sensor. It also will be the first medium format digital camera to feature an IBIS mechanism, to significantly broaden the scope of achieving ultra-sharp handheld images. LEARN MORE.

Five new lenses revealed by SIGMA Imaging

Sigma Imaging at Photokina

Sigma’s 28mm F1.4 DG HSM Art, 40mm F1.4 DG HSM Art, 56mm F1.4 DC DN Contemporary, 70-200mm F2.8 DG OS HSM Sports and 60-600mm F4.5-6.3 DG OS HSM Sports made their public debut. LEARN MORE.

We got hands-on with Zhiyun’s two new gimbals, the Weebill Lab and the Crane 3 Lab

Zhiyun gimbals Photokina 2018

The Crane 2 has been incredibly popular with our customers this year and Zhiyun has followed it up with two new exciting prototypes, due to be available at the end of the year. Notice the interesting ‘joystick’ design to the rear handle that allows brilliant low tracking shots. LEARN MORE.

Photokina 2019 will commence on Wednesday the 8th of May 2019 and you can find the details, HERE.