Recent posts

NOW IN STOCK: The Nikon SB-5000

22 May 2019 | Category: Stills

NOW IN STOCK: The Nikon SB-5000 Introducing Nikon's new flagship Speedlight, a flash designed to empower the most seasoned professionals and passionate enthusiasts. The SB-5000 AF Speedlight takes Nikon's acclaimed Creative Lighting System with Advanced Wireless Lighting to the next level with both traditional optical wireless control and powerful new radio control.

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JUST ANNOUNCED: Fujifilm GFX100 – 100MP+ Medium Format Camera

23 May 2019 | Category: General News

JUST ANNOUNCED: Fujifilm GFX100 – 100MP+ Medium Format Camera Equipped with a 100MP+ large format sensor – the highest-class resolution in the history of mirrorless digital cameras, fast and accurate AF and for the first time, 2 phase detection, PLUS 4K video and in-body image stabilization. The new camera will be the flagship model of the GFX system of mirrorless digital cameras, which have received strong praise from professional photographers and photo enthusiasts for their use of a 43.8mm x 32.9mm large format sensor, which is approximately 1.7 times larger than a 35mm ‘full frame’ sensor.

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CUSTOMER CASE STUDY: Dreamy Nightscapes and Vibrant Landscapes in the Scottish Highlands

10 June 2019 | Category: Case Studies

CUSTOMER CASE STUDY: Dreamy Nightscapes and Vibrant Landscapes in the Scottish Highlands Rachael Clarke travels to the Highlands of Scotland whenever she can to soak up the rugged beauty of the area and to indulge in her hobby – landscape photography. Rachael chose to hire the Sigma 24mm f1.4 DG HSM Art lens based on the wide angle and large maximum aperture, having decided the cost of buying the lens was more than she wanted to spend, and was delighted with the results.

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VIDEO: The Best 50mm You Can Buy

16 May 2019 | Category: Stills

VIDEO: The Best 50mm You Can Buy A bold statement indeed… In this fast-paced yet extremely thorough video, Usman Dawood – supported by Hireacamera – compares the Canon RF 50mm f1.2L, Sigma Art 50mm f1.4 and the renowned EF 50mm f1.2L on the EOS 5D IV and the Canon EOS R.

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JUST ANNOUNCED: DJI Osmo Action

15 May 2019 | Category: Motion

JUST ANNOUNCED: DJI Osmo Action Using DJI’s unparalleled experience when it comes to capturing smooth and stable videos in the most demanding environments, Osmo Action is as rugged as it is sophisticated, opening worlds of creative potential for professionals and adventure seekers alike.

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NEWS: Canon Announces RF 85MM F1.2L USM BR

9 May 2019 | Category: General News

NEWS: Canon Announces RF 85MM F1.2L USM BR For beautiful flattering portraits with razor sharpness and superb low-light performance, the RF 85mm F1.2L USM offers the ultimate in creative potential. The lens employs Blue Spectrum Refractive (BR) optics which negate colour aberrations while a ground aspheric lens element eliminates spherical aberrations that can be caused by a large maximum aperture.

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