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  1. Cameras
  2. Medium Format
  3. Fujifilm

Hire Fujifilm GFX100

With the GFX100 Fujifilm has created a revolutionary model that’s as well suited to being used on a high-end commercial shoot in the studio as it is on location at the top of a mountain to capture landscapes in astonishing detail. Fast focusing, courtesy of on-sensor phase detection, as well as in-body image stabilisation transforms its performance compared to earlier GFX models. Image quality and dynamic range is out of this world and other than a few control quirks and inconsistencies between shooting in landscape and portrait format, it’s an outstanding medium format camera. We love that there’s no limitation as to where it can be used.

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Our thoughts

'Here at Hireacamera, we're thrilled to offer the exceptional Fujifilm GFX100 for hire. This revolutionary camera is equally comfortable in a high-end commercial studio or atop a mountain capturing breathtaking landscapes with mind-boggling detail. The GFX100 stands out with its swift autofocus courtesy of on-sensor phase detection and in-body image stabilisation, it really is a game-changer. Its dynamic range and image quality are extraordinary, and despite a few control idiosyncrasies, it's a remarkable medium format camera that knows no boundaries in its application.'  



The Details

The Fujifilm GFX100 introduces a newly developed back-illuminated sensor with phase detection pixels – a pioneering innovation for image sensors larger than the 35mm full frame format. Autofocus speed has doubled in comparison to older GFX models, particularly when using the GF63mmF2.8 lens. It also offers tracking AF for moving subjects and more precise continuous AF.

In another world-first for large format cameras, the GFX100 comes with in-body image stabilisation (IBIS), offering five-axis stabilisation of up to 5.5 stops. (Pitch/yaw shake only, with GF63mmF2.8 R WR lens mounted.) This allows for ultra high-resolution photography, even when shooting hand-held. The camera's video capability has also seen significant improvements, with it becoming the first mirrorless digital camera with an image sensor this size to offer 4K 30p video recording capability (10bit 4:2:2).

These ground-breaking features make the GFX100 a camera of unmatched innovation and versatility, fulfilling its purpose of capturing and recording precious moments in the highest image quality possible.

Key Features

• 102MP approx. 55mm diagonal length large format image sensor
• The world's first five-axis IBIS in a camera featuring an image sensor larger than the 35mm format
• The world's first 4K 30p video consumer mirrorless digital camera with a sensor bigger than 35mm
• Dust-resistant, weather-resistant, lightweight and highly robust magnesium alloy body with integrated vertical grip
• Enhanced operability and versatile information displays
• 5.76 million dot EVF with 100% coverage and 2.36 million dot tilting 3.2-inch LCD display
• High speed and high precision phase detection AF that sets a new standard for large-format cameras with a sensor larger than the 35mm format
• Unique colour reproduction technology, developed through Fujifilm's history in photographic film to deliver astonishing quality in stills

More Details

Let's delve deeper into the remarkable features of the Fujifilm GFX100, which, when combined, make it a masterpiece of camera technology, whether you're a professional photographer or a passionate enthusiast.

The GFX100's sensor, specifically developed for this model, measures approx. 55mm diagonally and boasts an effective pixel count of approximately 102 million. When paired with the fourth-generation "X-Processor 4" processor, it delivers unrivalled image quality with exceptional colour reproduction unique to Fujifilm and the ultra-sharp Fujinon GF lenses.

This sensor houses 3.76 million phase detection pixels across its surface, covering approx. 100% of the frame. This enables fast and accurate AF irrespective of the subject's position within the frame, setting a new standard in dynamic mobility for large format mirrorless digital cameras. The back-illuminated structure of the sensor enables more accurate light reception while achieving better noise performance.

The Power of GFX100 in Your Hands with Hireacamera

Finally, we've arrived at the end of our deep dive into the phenomenal Fujifilm GFX100, and we hope you've been as captivated by its capabilities as we have.

From its impressive medium format sensor and dynamic range to its lens-mounted 102MP resolution, we’ve traversed the length and breadth of this masterpiece.

But the journey doesn’t end here. At Hireacamera, we believe in empowering photographers, both professionals and hobbyists, with the best tools in the business, and the GFX100 is certainly one of them. Whether you're intrigued by its high ISO performance or the ability to capture exquisite detail with its incredible image quality, this is a camera that could revolutionise your photographic journey.

With the Fujifilm GFX100, you're not just hiring a camera. You're hiring an experience that combines the nostalgia of Fujifilm’s Film Simulations with the innovative features of the GFX system – all housed within a sturdy, weather-resistant body that's as ready for an adventure as you are.

So, why wait? If you've been considering upgrading to a high-resolution, medium format camera, there's no better time than now to hire the Fujifilm GFX100. By placing the power of the Fujifilm GFX100 in your hands, we're not just providing a service, we're supporting your passion and fuelling your creativity. We're helping you capture the world around you in the most stunning detail possible. Don't just take our word for it. Discover the wonder of the Fujifilm GFX100 for yourself. Hire today and let the GFX100 redefine your photography.

Description Quantity
iM2200 Black Flight Case1
Eye Piece1
Fujifilm USB Drive (Containing user manual)1
UK Plug Adapter (Attached to AC-5VJ AC Power Adapter)1
GFX Mount Body Cap1
BC-T125 Battery Charger1
GFX Metal Strap Clips (Attached to Camera)2
Hot Shoe Cover1
Sync Terminal Cap1
Cable Protector1
NP-T125 Battery2
NP-T125 Battery Tray1
EVF-GFX2 Interchangeable EVF (with contact cover)1
Fujifilm X Slide Lite Strap1
Slide Lite Anchor Attachment (for Strap)2
64GB SDXC UHS-II (in camera)1

NEWS: Shoot large format 12-bit 4K ProRes RAW with the FujiFilm GFX100 and Atomos Ninja V

NEWS: Shoot large format 12-bit 4K ProRes RAW with the FujiFilm GFX100 and Atomos Ninja V

02 September 2020

Atomos has releases RAW over HDMI recording with the FujiFilm GFX100 and Ninja V HDR monitor-recorder. The Ninja V will record up to 4Kp30 12-bit Apple ProRes RAW video from the GFX100’s state-of-the-art medium format CMOS sensor. This makes it the world’s first commercially available medium format RAW video shooting system available.

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