12 June 2025

Fujifilm's latest camera is a sleek 40.2MP mirrorless camera, marrying its compact pedigree with the latest X series technology and interchangeable lenses to boot.

06 June 2025

Our go-to Sony expert and taker of striking photos (whether he's in Iceland or Kendal) puts the new Sony 400-800mm F6.3-8 G OSS through its paces, with spectacular results...

28 May 2025

The latest outing in Sony's Cinema Line of cameras is imminently inbound! The Sony FX2 is takes the learnings of Sony's industry-leading cine cameras and puts it into a product with a far lower gateway to entry.

13 May 2025

In an exciting series of press releases, Panasonic has announced two new cameras and a lens. The S1II, S1IIE and S24-60mm F2.8 further fleshes out the Panasonic Lumix range.

29 April 2025

As we head into another set of Bank Holiday weekends, here's a friendly reminder that at Hireacamera, all Bank Holidays are FREE HIRE DAYS.

22 April 2025

This groundbreaking telephoto zoom lens is tailored for creators seeking unparalleled versatility and expressive potential. As the world's first lens with a maximum focal length of 150 mm and an F2 aperture, it opens new avenues for artistic exploration.

25 March 2025

Now available at Hireacamera, the Panasonic Lumix S5D is an under-the-radar sort of camera that has bags of features and plenty to offer both stills and video shooters alike.

20 March 2025

Fujifilm has today announced its brand new camera, the Fujifilm GFX100RF. Offering medium format shooting in a compact form factor, this camera takes one of the most powerful systems in the business and makes it lighter and easier to hand-hold

27 February 2025

When we heard that regular customer Jonny Gios was plotting a trip to Iceland this winter, we were delighted to get involved by providing some kit.

25 February 2025

The Panasonic Lumix S1R II is a high-performance mirrorless camera designed for hybrid creators, combining a 44.3MP BSI CMOS sensor with advanced engine technology for stunning stills and videos.