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    Latest News

    NEWS: Sony Launches FE 35mm F1.4 GM

    Sony today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series – delivering first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design.

    Lockdown 3.0 – Coronavirus Update

    Following the Government's announcement of the 3rd national lockdown, we would like to reassure our customers that we will continue to remain open and ready to provide our award-winning service, whilst following the guidelines to make sure we keep everyone safe.

    Happy New Year!

    Throughout the numerous setbacks 2020 presented, we have been constantly amazed by the passion and determination of you, our customers, many of which we are fortunate enough to call friends. We would like to wish all of you a very happy new year!

    NOW IN STOCK: Aputure LS C300D II

    The LS C300d is the brightest LED light in the Light Storm series. Boasting an impressive 48000 lux @ 0.5m with its included reflector, it can also reach an incredible 142000 lux @ 0.5m with Aputure’s fresnel mount (with camera settings set to f/36, 1/200 shutter, and ISO 800). This level of illumination is approximately equivalent in output to that of a traditional 2k tungsten or 400w HMI.

    Merry Christmas!

    WOW! Once again, we have been completely inundated with bookings from people taking up our 12 days of Christmas offer, so much so, the shelves are as empty as Santa’s sack on Boxing Day! Read on for our opening hours over the Christmas period.

    Sam Holland’s Independent Review of Hireacamera!

    We were delighted recently when filmmaker and YouTuber extraordinaire Sam Holland tagged us in one of his latest videos, in which he gives a thorough, independent review. We hadn’t asked him to shoot the video and didn’t even know he was filming it!

    Hireacamera Gift Vouchers Now Available!

    We all know someone who is just impossible to buy for at Christmas. Why not try something different and gift your special someone Hireacamera Gift Vouchers? Our gift vouchers are available in £25, £50 & £100 denominations and can be used to hire any piece of camera equipment on our site.

    Huckleberry Mountain Shoots for Koenigsegg with the Sony a7S III

    We were approached by Huckleberry Mountain recently as he was due to shoot a series of videos with Koenigsegg, and we were of course very intrigued! Huckleberry is a filmmaker/photographer based in Cheltenham and London with a pretty big following, and rightly so – his automotive images are truly awesome, and that’s not a word we use lightly!


    FX6 combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha mirrorless cameras.

    NEWS: Sigma Introduces 3 new Lenses to its Contemporary Line

    Sigma adds 24mm F3.5 DG DN C, 35mm F2 DG DN C and 65mm F2 DG DN C to their contemporary lineup.

  • Stills Motion

    The world's fastest APS-C mirrorless camera with 15fps and all new in-body stabilisation


    With unshakable HyperSmooth 2.0 stabilisation and built-in mounting, HERO8 is the one

  • NIKON D5

    Nikon's new flagship DSLR with 153-point AF system, 14 fps, ISO 3280000, 20.8 MP FX-format CMOS sensor and 4K/UHD movies