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    JUST ANNOUNCED: SIGMA 28-70mm F2.8 DG DN Contemporary

    The new SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture and a lightweight and compact body. The optical design of the 28-70mm F2.8 DG DN | C is based on the existing 24-70mm F2.8 DG DN | A, but with a focal range starting at 28mm, allowing for a significantly smaller and lighter lens body while maintaining superb optical performance.

    JUST ANNOUNCED: Sony Launches FX3 Full-Frame Camera

    Sony today has officially announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha mirrorless cameras to create the ultimate cinematic look.

    JUST ANNOUNCED: Blackmagic Pocket Cinema Camera 6K Pro

    Blackmagic Design has unveiled the Blackmagic Pocket Cinema Camera 6K Pro, a new, more powerful model that includes a host of features for producing high-end digital film.

    JUST ANNOUNCED: FUJIFILM XF70-300mm F4-5.6 R LM OIS WR Lens

    XF70-300mmF4-5.6 R LM OIS WR is a compact and portable telephoto zoom that provides image-makers with a broad range of focal lengths between 70mm and 300mm (35mm equivalent of 107mm – 457mm) in a lightweight design, with a fast linear motor for autofocus, up to 5.5-stops of optical image stabilisation, and weather-resistance.

    JUST ANNOUNCED: FUJIFILM XF27mm F2.8 R WR Lens

    The XF27mm F2.8 is a thin, “pancake-style” prime lens, with a focal length of 27mm, which provides image makers with a natural field of view that is close to what the human eye sees, making it extremely suitable for a diverse range of styles from everyday general use to portraiture, street and landscape photography.

    JUST ANNOUNCED: FUJIFILM GF80mm F1.7 R WR Lens

    FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the FUJINON GF80mmF1.7 R WR Lens (GF80mmF1.7), the world’s first 1 F1.7 interchangeable lens with autofocus designed for a large format system.

    JUST ANNOUNCED: FUJIFILM X-E4 Mirrorless Camera

    The newest addition to X Series, X-E4 brings the best of what X Series products have to offer and combines them into a single camera that is set to be the perfect storytelling tool for everyday photographers, videographers, and content creators that want results they can be proud of.

    JUST ANNOUNCED: FUJIFILM GFX100S

    Surpassing the boundaries of what was possible in producing large format images, GFX100S builds on the ground-breaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability, to create a camera that is positioned to provide creatives with an opportunity to take large format image-making to places it has never been before.

    JUST ANNOUNCED: Ground breaking Sony Alpha 1 Marks a New Era

    Sony, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the ground-breaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to being one of the industry leaders with a stunning combination of innovative new features.

    NOW IN STOCK: Canon Sumire PL Prime Cinema Lenses

    With their newly designed cinematic look and unified warm colour tone, these prime lenses are designed to enhance creativity and operability in the cinema industry. The Sumire Prime series enters the market as cinematographers aim to meet increasing demands for high-quality content with a more creative, personal and expressive feel.

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  • FUJIFILM X-T4

    The world's fastest APS-C mirrorless camera with 15fps and all new in-body stabilisation

  • GOPRO HERO8

    With unshakable HyperSmooth 2.0 stabilisation and built-in mounting, HERO8 is the one

  • NIKON D5

    Nikon's new flagship DSLR with 153-point AF system, 14 fps, ISO 3280000, 20.8 MP FX-format CMOS sensor and 4K/UHD movies