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    NEWS: Phase One Introduces Capture One 20 for Fujifilm

    Driven by user feedback, the most powerful photo editing software is now more dynamic, more intuitive, more nimble – and better than ever.

    TUTORIAL: LEE 100mm Filter System Quick Setup

    In this fast-paced, info-dense video, Fin runs through the process of setting up the LEE 100mm Filter Holder System on the front of a camera. There are a few things that people often miss out when hiring LEE filters, so we thought it would be a good idea to cover the key elements you need in order to put the system to good use.

    NEWS: Atomos Releases Sumo 19 Switching Upgrade

    Atomos has made multi-camera switching and recording even easier with the release of a live asynchronous switching and quad ISO recording update for the Sumo 19 HDR monitor/recorder/switcher. AtomOS 9.2 for Sumo 19 makes it simple to record and switch multi-camera events, being intuitive, extremely portable and highly cost-effective.

    VIDEO: Fujifilm 56mm f/1.2 vs. ZEISS Batis 85mm f/1.8

    For many portrait photographers, a good wide aperture 85mm lens on a full frame camera is the perfect option and there are plenty of reasons why. A great example of this kind of lens is the ZEISS Batis 85mm f/1.8 for Sony E-Mount cameras but although this set-up does offer brilliant results, it’s not exactly the cheapest system on the market today. A more financially viable option is to shoot with an APS-C camera like the Fujifilm X-T3, so we put them to the test to see how they compare.

    Our Christmas Mega Offer is Now Live!

    It’s that time of year again, Christmas is just around the corner and in celebration of the season of goodwill we are launching our Christmas Mega Offer 2019!

    NEWS: Sony brings host of new features to the a9 and RX10 IV

    Sony has released a new firmware update for its α9 full-frame mirrorless camera, delivering key functions such as Real-Time Eye AF for animals and Interval Shooting. In addition to this, new functions have been introduced to the RX10 IV.

    NEWS: ZEISS Unveils New Supreme Prime Radiance Lenses

    ZEISS has unveiled the ZEISS Supreme Prime Radiance lenses, an exclusive new set of seven high-end cinematography lenses. The lenses are based on the high-speed ZEISS Supreme Prime lens family with the benefit of the new T*blue coating, which offers a distinctive look and consistent flares without any compromises.

    VIDEO: Our First Look at the Sony a9 II

    The new Sony a9 II has recently landed at Hireacamera, promising to pick up where the original a9 left off. In this video, Fin gives you a quick first-look at the new model and goes through some of the biggest new features.

    NEWS: Panasonic Launches Two New L-Mount Interchangeable Lenses

    Panasonic has introduced two new interchangeable lenses based on the L-Mount system for its LUMIX S Series full frame mirrorless cameras. Specially designed for professional use, the LUMIX S Series pursues uncompromising photographic expression with its high-quality cameras and lenses.

    CUSTOMER CASE STUDY: Recording the Raw Emotions of Professional Athletes with the ZEISS Batis 1.8/85

    Melissa Gresswell came to us in search of a suitable lens to use with her a7 III. Melissa is principally a sports photographer – having been involved with sport from a young age, but she also loves to shoot live music and theatre. When she tagged us on Instagram having hired the ZEISS Batis 1.8/85, we just had to see more!

  • Stills Motion

    The world's first APS-C mirrorless camera capable of internal 4K/60p 4:2:0 10-bit recording

  • GoPro HERO7

    Ultra HD 4K video at 60fps, HyperSmooth image stabilisation, 12MP stills in bursts of up to 30 fps