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    NEWS: Fujifilm Announces FUJINON XF10-24mmF4 R OIS WR

    The XF10-24mmF4 R OIS WR is an ultra-wide zoom lens covering focal lengths from 10mm to 24mm (equivalent to 15mm-36mm in the 35mm format) that utilises the same optical design from the original XF10-24mm OIS lens to provide similar image-resolving performance.

    JUST ANNOUNCED: Fujifilm Introduces the X-S10 Mirrorless Digital Camera

    Offering up to 6.0-stops of image stabilisation from an IBIS packed into a compact and lightweight body, the X-S10 is a high-end performance model with user-friendly controls.

    NEWS: Nikon Announces Z 7II and Z 6II

    The full-frame Z 7II and Z 6II are designed around the ultra-wide Z mount and ever-expanding range of NIKKOR Z lenses. Both models benefit from; dual EXPEED 6 processing engines, faster and deeper buffers – supporting rapid continuous shooting, and dual card slots – catering for UHS-II SD and XQD or CFexpress cards. The cameras are also equipped with 4K/60p video capabilities.

    JUST ANNOUNCED: Panasonic LUMIX BGH1 Cinema Camera

    This new mirrorless box-style cinema and live camera will feature C4K/4K 60/50p and 10-Bit Video Recording!

    NEWS: Binoculars Now Available for Hire!

    We are very excited to announce that we have branched out into the world of binoculars! We have a comprehensive range suitable for a wealth of applications, so whether you’re a bird watcher, a star gazer, a sport spectator or a seafaring adventurer, we have the perfect binoculars for you.

    JUST ANNOUNCED: Sigma 105mm f2.8 DG DN Macro Art

    The SIGMA 105mm F2.8 DG DN MACRO | Art is a high-performance, mid-telephoto macro lens designed from the ground-up for mirrorless cameras. This impressive optic promises to offer superb image quality, fast AF and an impressive feature-set.

    NOW IN STOCK: Panasonic LUMIX S5!

    The 4th model of the LUMIX S Series is here. Packing 4K 60p/50p 4:2:0 10-bit, and 4K 30p/25p 4:2:2 10-bit internal recording into a compact, lightweight body. This new hybrid full-frame mirrorless camera provides excellent performance in both shooting photos and recording videos for serious, enthusiastic photographers and videographers.

    NEWS: The Sony a7S III has Arrived!

    The day is finally here – the a7S III has landed at Hireacamera, and we can’t wait to explore what it has to offer! The highly anticipated sequel to the firm favourite of many filmmakers – the a7S II – has been on everyone’s lips for a long time now, especially since the release of the a7R IV last year, a move by Sony that caused quite a stir.

    JUST ANNOUNCED: Canon Introduce the EOS C70 RF Mount Cine Camera

    Canon today announces the launch of the EOS C70 – the smallest and lightest Cinema EOS camera to date that is the first to combine the powerful image quality of Canon’s Cinema EOS System range with the portability and flexibility of its EOS R line-up.

    NEWS: GoPro Packs More of Everything into New HERO9 Black

    With this new GoPro, you’ll find a new sensor that delivers 5K video and 20 megapixel photos, next-generation HyperSmooth 3.0 video stabilisation with in-camera horizon levelling, a new front-facing display, a larger rear display, 30% more battery life and a Max Lens Mod accessory that brings Max HyperSmooth video stabilization and Max SuperView ultra wide-angle photo and video to HERO9 Black.

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  • FUJIFILM X-T4

    The world's fastest APS-C mirrorless camera with 15fps and all new in-body stabilisation

  • GOPRO HERO8

    With unshakable HyperSmooth 2.0 stabilisation and built-in mounting, HERO8 is the one

  • NIKON D5

    Nikon's new flagship DSLR with 153-point AF system, 14 fps, ISO 3280000, 20.8 MP FX-format CMOS sensor and 4K/UHD movies