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    JUST ANNOUNCED: Canon Introduce the EOS C70 RF Mount Cine Camera

    Canon today announces the launch of the EOS C70 – the smallest and lightest Cinema EOS camera to date that is the first to combine the powerful image quality of Canon’s Cinema EOS System range with the portability and flexibility of its EOS R line-up.

    NEWS: GoPro Packs More of Everything into New HERO9 Black

    With this new GoPro, you’ll find a new sensor that delivers 5K video and 20 megapixel photos, next-generation HyperSmooth 3.0 video stabilisation with in-camera horizon levelling, a new front-facing display, a larger rear display, 30% more battery life and a Max Lens Mod accessory that brings Max HyperSmooth video stabilization and Max SuperView ultra wide-angle photo and video to HERO9 Black.

    NEWS: Our Sony FX9 Cine Cameras Are Now Fully Loaded and Ready to go!

    All of our Sony FX9 cine cameras have been fully updated with the latest V2.0 firmware, allowing you, the cinematographer, to truly realise your vision. This upgrade adds a huge host of features to meet users’ demands by expanding your creative options, improving usability and providing more latitude in production and post. Be ready to shoot from just £140 a day +VAT for a 3 day hire.

    JUST ANNOUNCED: Two New Nikkor Z Lenses Extend the Nikon Z Range

    London, United Kingdom 16th September 2020: Today Nikon introduces two new NIKKOR Z lenses: the NIKKOR Z 50mm f/1.2 S, its first f/1.2 Z prime lens, and the NIKKOR Z 14-24mm f/2.8 S – the world’s shortest full-frame f/2.8 ultra-wide-angle zoom. The lenses each bring significant capabilities to the ever growing Nikon Z mirrorless system.

    JUST ANNOUNCED: Sony Introduces Alpha 7C

    Sony today has announced several additions to its impressive imaging line-up — the Alpha 7C full-frame camera, the FE 28-60mm F4-5.6 zoom lens and HVL-F28RM flash.

    NEWS: Canon Announces Canon Vision, a Virtual Pro AV Event

    Explore Canon’s full range of pro AV products and solutions and gain insight into the technology from their team of product specialists and industry-leading professionals, in their virtually reproduced trade show environment. Join them from 14:00 CEST on 24 September 2020 for the introduction of a new cinema camera and more!

    NOW IN STOCK: Canon EOS R6!

    The Canon EOS R6 is now available for hire! This advanced full frame mirrorless camera has now arrived here at Hireacamera and is the newest addition to our collection of the revolutionary EOS R System, built on the future-proof RF Mount. EOS R6 is perfect for enthusiasts and professionals moving to mirrorless and looking for greater capabilities, capturing 20.1 megapixel stills at 20fps, stunning 4K video up to 60p and Full HD at up to 120p.

    JUST ANNOUNCED: Introducing Sony Cinema Line

    Sony today announced the launch of Cinema Line, a series of new camera products for content creators which will bring together Sony’s expertise in image quality, attention to detail, technology and passion in digital cinema.

    NEWS: Shoot large format 12-bit 4K ProRes RAW with the FujiFilm GFX100 and Atomos Ninja V

    Atomos has releases RAW over HDMI recording with the FujiFilm GFX100 and Ninja V HDR monitor-recorder. The Ninja V will record up to 4Kp30 12-bit Apple ProRes RAW video from the GFX100’s state-of-the-art medium format CMOS sensor. This makes it the world’s first commercially available medium format RAW video shooting system available.

    NOW IN STOCK: Zoom LiveTrak L-8

    Creators are evolving, the Zoom LiveTrak L-8 makes it easier than ever to mix, monitor and record professional-sounding podcasts and music performances in one portable, affordable package!

  • Stills Motion

    The world's fastest APS-C mirrorless camera with 15fps and all new in-body stabilisation


    With unshakable HyperSmooth 2.0 stabilisation and built-in mounting, HERO8 is the one

  • NIKON D5

    Nikon's new flagship DSLR with 153-point AF system, 14 fps, ISO 3280000, 20.8 MP FX-format CMOS sensor and 4K/UHD movies