NEWS

Today, alongside the development announcement of the EOS R3, a high-speed, high-responsive professional mirrorless camera designed to give sports and news photographers the advantage capturing fast action, Canon Europe announces three new RF lenses.

The Canon EOS R3 will empower professional sports and news photographers to meet challenging demands – to outpace and outperform. Boasting qualities seen in Canon’s DSLR and mirrorless bodies, the EOS R3 truly is a hybrid, it’s the next generation camera for photographers of today and tomorrow.

The new SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture and a lightweight and compact body. The optical design of the 28-70mm F2.8 DG DN | C is based on the existing 24-70mm F2.8 DG DN | A, but with a focal range starting at 28mm, allowing for a significantly smaller and lighter lens body while maintaining superb optical performance.

XF70-300mmF4-5.6 R LM OIS WR is a compact and portable telephoto zoom that provides image-makers with a broad range of focal lengths between 70mm and 300mm (35mm equivalent of 107mm – 457mm) in a lightweight design, with a fast linear motor for autofocus, up to 5.5-stops of optical image stabilisation, and weather-resistance.

The XF27mm F2.8 is a thin, “pancake-style” prime lens, with a focal length of 27mm, which provides image makers with a natural field of view that is close to what the human eye sees, making it extremely suitable for a diverse range of styles from everyday general use to portraiture, street and landscape photography.

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the FUJINON GF80mmF1.7 R WR Lens (GF80mmF1.7), the world’s first 1 F1.7 interchangeable lens with autofocus designed for a large format system.

The newest addition to X Series, X-E4 brings the best of what X Series products have to offer and combines them into a single camera that is set to be the perfect storytelling tool for everyday photographers, videographers, and content creators that want results they can be proud of.

Surpassing the boundaries of what was possible in producing large format images, GFX100S builds on the ground-breaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability, to create a camera that is positioned to provide creatives with an opportunity to take large format image-making to places it has never been before.

Sony, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the ground-breaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to being one of the industry leaders with a stunning combination of innovative new features.

Sony today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series – delivering first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design.

Sony today has officially announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha mirrorless cameras to create the ultimate cinematic look.

Blackmagic Design has unveiled the Blackmagic Pocket Cinema Camera 6K Pro, a new, more powerful model that includes a host of features for producing high-end digital film.

With their newly designed cinematic look and unified warm colour tone, these prime lenses are designed to enhance creativity and operability in the cinema industry. The Sumire Prime series enters the market as cinematographers aim to meet increasing demands for high-quality content with a more creative, personal and expressive feel.

The LS C300d is the brightest LED light in the Light Storm series. Boasting an impressive 48000 lux @ 0.5m with its included reflector, it can also reach an incredible 142000 lux @ 0.5m with Aputure’s fresnel mount (with camera settings set to f/36, 1/200 shutter, and ISO 800). This level of illumination is approximately equivalent in output to that of a traditional 2k tungsten or 400w HMI.

We were approached by Huckleberry Mountain recently as he was due to shoot a series of videos with Koenigsegg, and we were of course very intrigued! Huckleberry is a filmmaker/photographer based in Cheltenham and London with a pretty big following, and rightly so – his automotive images are truly awesome, and that’s not a word we use lightly!

FX6 combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha mirrorless cameras.

The EOS C70 is a new generation RF mount EOS System cinema camera featuring Canon’s 4K Super 35mm DGO sensor. With 4K 120P slow motion, high dynamic range and Dual Pixel CMOS autofocus in a super-compact body. It delivers Canon’s RF System into a brand-new era.

Whether you’re just starting to explore the world of live streaming or you’ve been doing it for quite some time, Nikon’s new features will let you get connected with high quality video streaming through existing hardware and new software.

This 50mm F1.2 G Master prime lens is a creator’s dream, with an F1.2 maximum aperture that not only allows shooting in a wider range of lighting conditions, but also provides an extraordinary combination of high resolution, luscious G Master bokeh, and blazing autofocus.

This early May bank holiday, in addition to the usual free hire on a Sunday, we are also offering the Monday for free too, giving you 3 days of hire for the price of 1!

FUJIFILM NEWS: Pixel Shift Combiner update, GFX100 latest Firmware and Release of Digital Camera Control Software Development Kit

Today Sony further expands its E-mount lens line-up with the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide angle lens that allows users to capture the world with new perspectives, especially when shooting landscapes, architecture, starry skies and interiors.