The Canon EOS R3 will empower professional sports and news photographers to meet challenging demands – to outpace and outperform. Boasting qualities seen in Canon’s DSLR and mirrorless bodies, the EOS R3 truly is a hybrid, it’s the next generation camera for photographers of today and tomorrow.
NOW IN STOCK: Sony FE 50mm F1.2 GM – Sample Images
This 50mm F1.2 G Master prime lens is a creator’s dream, with an F1.2 maximum aperture that not only allows shooting in a wider range of lighting conditions, but also provides an extraordinary combination of high resolution, luscious G Master bokeh, and blazing autofocus.
NEWS: Sony Unveils New Compact, Ultra-Wide FE 14mm F1.8 G Master Lens
Today Sony further expands its E-mount lens line-up with the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide angle lens that allows users to capture the world with new perspectives, especially when shooting landscapes, architecture, starry skies and interiors.
NEWS: Fujifilm Announces FUJINON XF18mm F1.4 R LM WR
Get up close and wide open with Fujifilm’s versatile FUJINON XF18mmF1.4 R LM WR, a professional, portable, and weather-resistant prime lens. With a focal length equivalent to 27mm, it’s the perfect choice for sprawling landscapes, the sights and sounds of the street, and everything else in between.
JUST ANNOUNCED: SIGMA 28-70mm F2.8 DG DN Contemporary
The new SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture and a lightweight and compact body. The optical design of the 28-70mm F2.8 DG DN | C is based on the existing 24-70mm F2.8 DG DN | A, but with a focal range starting at 28mm, allowing for a significantly smaller and lighter lens body while maintaining superb optical performance.
JUST ANNOUNCED: FUJIFILM XF70-300mm F4-5.6 R LM OIS WR Lens
XF70-300mmF4-5.6 R LM OIS WR is a compact and portable telephoto zoom that provides image-makers with a broad range of focal lengths between 70mm and 300mm (35mm equivalent of 107mm – 457mm) in a lightweight design, with a fast linear motor for autofocus, up to 5.5-stops of optical image stabilisation, and weather-resistance.
The XF27mm F2.8 is a thin, “pancake-style” prime lens, with a focal length of 27mm, which provides image makers with a natural field of view that is close to what the human eye sees, making it extremely suitable for a diverse range of styles from everyday general use to portraiture, street and landscape photography.
FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the FUJINON GF80mmF1.7 R WR Lens (GF80mmF1.7), the world’s first 1 F1.7 interchangeable lens with autofocus designed for a large format system.
The newest addition to X Series, X-E4 brings the best of what X Series products have to offer and combines them into a single camera that is set to be the perfect storytelling tool for everyday photographers, videographers, and content creators that want results they can be proud of.
Surpassing the boundaries of what was possible in producing large format images, GFX100S builds on the ground-breaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability, to create a camera that is positioned to provide creatives with an opportunity to take large format image-making to places it has never been before.
JUST ANNOUNCED: Ground Breaking Sony Alpha 1 Marks a New Era
Sony, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the ground-breaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to being one of the industry leaders with a stunning combination of innovative new features.
Sony today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series – delivering first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design.
JUST ANNOUNCED: Fujifilm GFX100 Will Now Produce 400mp Images!
Yes, you read that right; Pixel Shift multi-shot function firmware update for FUJIFILM GFX100 and Pixel Shift Combiner software application means that the Fujifilm GFX100 is now capable of creating up to 400MP images.
The SIGMA 105mm F2.8 DG DN MACRO | Art is a high-performance, mid-telephoto macro lens designed from the ground-up for mirrorless cameras. This impressive optic promises to offer superb image quality, fast AF and an impressive feature-set.
The 4th model of the LUMIX S Series is here. Packing 4K 60p/50p 4:2:0 10-bit, and 4K 30p/25p 4:2:2 10-bit internal recording into a compact, lightweight body. This new hybrid full-frame mirrorless camera provides excellent performance in both shooting photos and recording videos for serious, enthusiastic photographers and videographers.
JUST ANNOUNCED: Two New Nikkor Z Lenses Extend the Nikon Z Range
London, United Kingdom 16th September 2020: Today Nikon introduces two new NIKKOR Z lenses: the NIKKOR Z 50mm f/1.2 S, its first f/1.2 Z prime lens, and the NIKKOR Z 14-24mm f/2.8 S – the world’s shortest full-frame f/2.8 ultra-wide-angle zoom. The lenses each bring significant capabilities to the ever growing Nikon Z mirrorless system.
JUST ANNOUNCED: Canon XF605 Professional 4K Camcorder
London, UK, 18ᵗʰ August 2021 – Canon Europe today announces the launch of two solutions which address the changing needs of the broadcast and production industries; the compact, yet powerful XF605 professional 4K camcorder
JUST ANNOUNCED: Sony Launches FX3 Full-Frame Camera
Sony today has officially announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha mirrorless cameras to create the ultimate cinematic look.
With their newly designed cinematic look and unified warm colour tone, these prime lenses are designed to enhance creativity and operability in the cinema industry. The Sumire Prime series enters the market as cinematographers aim to meet increasing demands for high-quality content with a more creative, personal and expressive feel.
The LS C300d is the brightest LED light in the Light Storm series. Boasting an impressive 48000 lux @ 0.5m with its included reflector, it can also reach an incredible 142000 lux @ 0.5m with Aputure’s fresnel mount (with camera settings set to f/36, 1/200 shutter, and ISO 800). This level of illumination is approximately equivalent in output to that of a traditional 2k tungsten or 400w HMI.
Huckleberry Mountain Shoots for Koenigsegg with the Sony a7S III
We were approached by Huckleberry Mountain recently as he was due to shoot a series of videos with Koenigsegg, and we were of course very intrigued! Huckleberry is a filmmaker/photographer based in Cheltenham and London with a pretty big following, and rightly so – his automotive images are truly awesome, and that’s not a word we use lightly!
The EOS C70 is a new generation RF mount EOS System cinema camera featuring Canon’s 4K Super 35mm DGO sensor. With 4K 120P slow motion, high dynamic range and Dual Pixel CMOS autofocus in a super-compact body. It delivers Canon’s RF System into a brand-new era.
Whether you’re just starting to explore the world of live streaming or you’ve been doing it for quite some time, Nikon’s new features will let you get connected with high quality video streaming through existing hardware and new software.
The day is finally here – the a7S III has landed at Hireacamera, and we can’t wait to explore what it has to offer! The highly anticipated sequel to the firm favourite of many filmmakers – the a7S II – has been on everyone’s lips for a long time now, especially since the release of the a7R IV last year, a move by Sony that caused quite a stir.
JUST ANNOUNCED: Canon Introduce the EOS C70 RF Mount Cine Camera
Canon today announces the launch of the EOS C70 – the smallest and lightest Cinema EOS camera to date that is the first to combine the powerful image quality of Canon’s Cinema EOS System range with the portability and flexibility of its EOS R line-up.
NEWS: GoPro Packs More of Everything into New HERO9 Black
With this new GoPro, you’ll find a new sensor that delivers 5K video and 20 megapixel photos, next-generation HyperSmooth 3.0 video stabilisation with in-camera horizon levelling, a new front-facing display, a larger rear display, 30% more battery life and a Max Lens Mod accessory that brings Max HyperSmooth video stabilization and Max SuperView ultra wide-angle photo and video to HERO9 Black.
NEWS: Our Sony FX9 Cine Cameras Are Now Fully Loaded and Ready to go!
All of our Sony FX9 cine cameras have been fully updated with the latest V2.0 firmware, allowing you, the cinematographer, to truly realise your vision. This upgrade adds a huge host of features to meet users’ demands by expanding your creative options, improving usability and providing more latitude in production and post. Be ready to shoot from just £140 a day +VAT for a 3 day hire.
NEWS: Canon Announces Canon Vision, a Virtual Pro AV Event
Explore Canon’s full range of pro AV products and solutions and gain insight into the technology from their team of product specialists and industry-leading professionals, in their virtually reproduced trade show environment. Join them from 14:00 CEST on 24 September 2020 for the introduction of a new cinema camera and more!
NEWS: Shoot large format 12-bit 4K ProRes RAW with the FujiFilm GFX100 and Atomos Ninja V
Atomos has releases RAW over HDMI recording with the FujiFilm GFX100 and Ninja V HDR monitor-recorder. The Ninja V will record up to 4Kp30 12-bit Apple ProRes RAW video from the GFX100’s state-of-the-art medium format CMOS sensor. This makes it the world’s first commercially available medium format RAW video shooting system available.
NEWS: Panasonic Announces New Full-Frame Box-Style Mirrorless Camera LUMIX BS1H
The LUMIX BS1H is a versatile box-style camera combining the cinema-quality video performance of the LUMIX S1H into the easy-to-deploy box-style profile. Accommodating a 24-megapixel full-frame sensor with Dual Native ISO technology, the LUMIX BS1H further enhances its potential including 6K full-area high resolution recording, impressive bokeh, low-light performance, wide dynamic range of 14+ stops V-Log and more!
NEWS: Canon revolutionises 180° VR with new 3D VR system and RF 5.2mm F2.8L DUAL FISHEYE lens
London, United Kingdom, 06ᵗʰ October 2021 – Canon Europe today announces the latest innovation in the EOS R System – a pioneering new virtual reality capture solution that leverages the superior capabilities of the RF mount.
VIDEO: Sony a7C, is This the Best Vlogging Camera for 2021?
Are you a vlogger, a YouTuber, or perhaps a TikTok influencer? If so, you’ll want the best equipment at your disposal to help you produce high quality content with a truly professional look to get ahead of the competition. In this video, Sam Holland examines the Sony a7C and gives his insight into why he feels it could be the best vlogging camera available right now.
CUSTOMER CASE STUDY: A Lifestyle With The Ocean, by Toby Webb
We were delighted to assist Toby Webb recently, when came to us to hire the Sigma 60-600mm F4.5-6.3 DG OS HSM I S to use with his Panasonic GH5. With the combo, he filmed a short documentary about Esmée Gregorius and her life and career in surfing.
Do you like cameras? Do you like cars? If yes to both, or either, we have a treat in store for you! We recently teamed up with Sam Holland and his shooting colleague Harry Base, and it’s fair to say they were blown away by the new Sony FX6. They took it, along with the new 2021 BMW M4 Competition Coupé down to sunny Plymouth and it looks like they had a blast – literally!
JUST ANNOUNCED: Canon Has Revealed its Widest RF Lens to Date
Canon Europe today announces the launch of the RF 14-35mm F4L IS USM, its widest RF lens to date. The zoom lens completes its RF trinity of kitbag-friendly, compact f/4 lenses which together offer enthusiast and professional photographers a versatile focal range covering 14-200mm.
London, United Kingdom, 2nd June 2021: Today, Nikon introduces the first two macro lenses to join the Nikon Z family. The impressively lightweight NIKKOR Z MC 105mm f/2.8 VR S is a professional S-line macro lens capable of stunningly lifelike depth and detail. The NIKKOR Z MC 50mm f/2.8 is a compact, lightweight, and versatile lens that’s ideal for starting macro photographers who want to shoot vibrant close-ups.
NEWS: Panasonic Announces Development of LUMIX GH6
Panasonic Corporation has today announced the development of the LUMIX GH6 that combines the new Micro Four Thirds sensor and a new image processor. This latest flagship model of the LUMIX G Series of Micro Four Thirds mirrorless cameras will be commercialised and released to the global market by the end of 2021.
NEWS: Canon Reveals Three New RF Lenses Including a ‘World First’
Today, alongside the development announcement of the EOS R3, a high-speed, high-responsive professional mirrorless camera designed to give sports and news photographers the advantage capturing fast action, Canon Europe announces three new RF lenses.