NEWS

It’s a new year, and many of us will be coming back to work with new priorities and a list of things we want to achieve in 2023. For small businesses, growth and exposure will be high on the list of desires, and video content will play a crucial role in this.

Bokeh is a much-loved aesthetic when it comes to imagery – for both stills and video, but what exactly is it, and how do you create it? The ideal lenses for capturing beautiful bokeh are fast primes. Lovely, crispy, responsive lenses with beefy maximum apertures are the way to go.

The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is a high-power ultra-telephoto zoom lens exclusively for full-frame mirrorless cameras with a unique 10x focal length. The latest optical design delivers high optical performance throughout the entire zoom range, even with 10x zoom, which makes it capable of capturing any scene in high definition.

Panasonic has announced the LUMIX S 14-28mm F4-5.6 MACRO, a new ultra-wide-angle zoom lens for the L-Mount system. With a zoom range making it suitable for everything from sweeping landscape shots to expressive portraits and a macro capability for close-up work, this is a versatile lens built to excel at a variety of video and photo tasks.

Panasonic has announced two ground-breaking additions to its LUMIX S Series mirrorless camera range: the sleek matte black LUMIX S5IIX and the classically styled LUMIX S5II. With incredible performance in both photo and video capture and stunning lightweight mobility, these L Mount cameras are designed to fulfil the demands of the most ambitious creators.

This week, we are putting the spotlight on our very own Amy, who has had a love of New York for many years. Her First trip to the Big Apple was back in 2008, and with her she took the cropped sensor Nikon D200.

Fujifilm has announced the latest mirrorless digital camera to join the X Series line-up, which boasts improved image quality, ISO 125 as standard sensitivity, artificial intelligence, a top shutter speed of 1/180000sec and the use of Pixel Shift Multi-Shot to expand photographic possibilities.

Canon Europe today announces the launch of the RF 135mm F1.8L IS USM, a telephoto prime lens ideal for shooting portraits in low-light and the SPEEDLITE EL-5, a high-performance Speedlite for capturing weddings and events.

Canon today announces the EOS R6 Mark II, its fastest advanced full-frame mirrorless camera to date, expanding the pioneering EOS R System – offering 40fps, stunning low-light AF and 6K RAW / 4K UHD movies, all built on the RF Mount. As the newest model in the range for hybrid creators, the EOS R6 Mark II utilises the powerful foundations of the RF Mount and redefines standards set by the EOS R6.

Sony has just announced the Alpha 7R V, the newest R series camera in its acclaimed line of Alpha mirrorless interchangeable lens cameras. The Alpha 7R V combines Sony’s highest resolution image sensor in an Alpha camera with a new deep learning AI processing unit dedicated to AI-based image recognition, as well as the powerful BIONZ XR™ image processing engine.

FUJIFILM Corporation has announced the launch of the mirrorless digital camera FUJIFILM X-H2. It is the latest addition to the line-up of the X Series of compact and lightweight cameras renowned for their outstanding image quality, delivered by Fujifilm’s proprietary colour reproduction technology. It features the new back-illuminated 40.2MP X-Trans CMOS 5 HR sensor and the high-speed X-Processor 5.

We’re very excited about this edition of Your Creations. This week we are putting the spotlight on Ryan Johnston, a fabulous photographer and videographer who excels at live music photography. He is usually a DSLR shooter, but as the mirrorless world becomes more and more dominant, he’s been considering moving across, and the Nikon Z6 II was his choice this time.

Canon Europe has announced firmware updates in response to feedback and requests from users. For the EOS R3, firmware v1.20 sets new standards for high speed, while the EOS R5 firmware v1.60 extends recording times and the EOS R6 firmware v1.60 streamlines workflows.

Providing best-in-class power alongside an innovative feature-set, Titan X1 is ideal for both studio and location. Featuring the world's first electronic diffusion technology, SmartSoft™, you can control diffusion, focus and spread without the need for gels, whilst a full-colour touchscreen display saves time on set.

We are very excited to announce that in addition to the arrival of the Rotolight NEO III, its big brother, the AEOS II is also now in stock! This revolutionary light is 140% more powerful in continuous mode than its predecessor, and up to three stops more powerful in flash mode. With AEOS II, the impossible becomes possible.

The Rotolight NEO III LED lights have arrived here at Hireacamera! The NEO III combines the shoot-what-you-see-benefits of continuous light, with a high speed sync RGBWW flash for unlimited creative possibilities. Experience the power of the brightest LED on-camera light ever made.

Never miss a decisive moment. Featuring a stunning 5th generation X-Trans CMOS 5 HS sensor and X-Processor 5 in a beautifully designed body, photographers and filmmakers alike can now create at the pace of life and the speed of their imaginations.

Canon UK today announces its first APS-C EOS R System mirrorless cameras, the EOS R7 and EOS R10 – bringing the benefits of the EOS R System to the popular APS-C image sensor format. The APS-C format offers significant benefits for photography enthusiasts and content creators alike.

Panasonic has announced two ground-breaking additions to its LUMIX S Series mirrorless camera range: the sleek matte black LUMIX S5IIX and the classically styled LUMIX S5II. With incredible performance in both photo and video capture and stunning lightweight mobility, these L Mount cameras are designed to fulfil the demands of the most ambitious creators.

Have you entered the Sony Future Filmmaker Awards? These exciting new annual awards are devoted to supporting and elevating independent filmmakers and creators from across the globe. The winning and shortlisted filmmakers will be flown to Los Angeles, home of Hollywood, for a three-day event!

Nikon has announced the latest release of NX Field, its shooting system for professional agencies. The update supports video recording on the Z 9 - Nikon’s full-frame/FX-format mirrorless camera – and extends the possibilities for remote shooting.

Canon today announces the EOS R6 Mark II, its fastest advanced full-frame mirrorless camera to date, expanding the pioneering EOS R System – offering 40fps, stunning low-light AF and 6K RAW / 4K UHD movies, all built on the RF Mount. As the newest model in the range for hybrid creators, the EOS R6 Mark II utilises the powerful foundations of the RF Mount and redefines standards set by the EOS R6.

Sony has announced the newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a 4K Super 35 compact cinema camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting modes, and user-imported LUTs.

FUJIFILM Corporation has announced the launch of the mirrorless digital camera FUJIFILM X-H2. It is the latest addition to the line-up of the X Series of compact and lightweight cameras renowned for their outstanding image quality, delivered by Fujifilm’s proprietary colour reproduction technology. It features the new back-illuminated 40.2MP X-Trans CMOS 5 HR sensor and the high-speed X-Processor 5.

We have been nominated for the Pro Moviemaker Gear of the Year award for Best Rental House! The Pro Moviemaker Gear of the Year Awards are recognised worldwide as the pinnacle of achievement for manufacturers of filmmaking hardware, software and services provided, and the winners are chosen by you – which is why this award is so special to us.

We’re very excited to announce that we now have the Kinefinity MAVO Edge 6K and MAVO Edge 8K cinema cameras available for hire! Not only this, but Hireacamera is the first and only hire house in the UK to carry these powerful new cameras.

In 2009, Panasonic introduced the DMC-GH1, the first model of the LUMIX GH series, with a hybrid photo/video concept. Since then, the GH series has evolved with innovative features demanded by users, and now, it has become renowned by creators worldwide as a first-choice tool thanks to its performance, mobility, and rugged design. The LUMIX GH6 is the latest addition to the series that again breaks the boundaries of mirrorless cameras.

Providing best-in-class power alongside an innovative feature-set, Titan X1 is ideal for both studio and location. Featuring the world's first electronic diffusion technology, SmartSoft™, you can control diffusion, focus and spread without the need for gels, whilst a full-colour touchscreen display saves time on set.

We are very excited to announce that in addition to the arrival of the Rotolight NEO III, its big brother, the AEOS II is also now in stock! This revolutionary light is 140% more powerful in continuous mode than its predecessor, and up to three stops more powerful in flash mode. With AEOS II, the impossible becomes possible.

The Rotolight NEO III LED lights have arrived here at Hireacamera! The NEO III combines the shoot-what-you-see-benefits of continuous light, with a high speed sync RGBWW flash for unlimited creative possibilities. Experience the power of the brightest LED on-camera light ever made.

Have you seen the latest from RED? This long-awaited firmware update for the KOMODO 6K brings new functions to the already formidable 6K cinema camera, including support for Motion and Timelapse Modes.

Nikon has released new firmware for the Z 9 flagship mirrorless camera. Firmware v.2.0 for the Z 9 unleashes a slew of high-performance updates, keeping this camera at the top of its game for stills and video.

We’re very excited about the arrival of the new Catta Zooms from DZOFILM – the 35-80mm T2.9-T22, and the 70-135mm T2.9-T22. These super-lightweight cinema lenses are designed for full frame sensors and sport a parfocal design which grabs hold of the subject and dramatically reduces focus breathing. With the huge rise in popularity of full-frame mirrorless cameras, we expect these lenses to go out like hot cakes..

The latest addition to sony’s E-mount lens line-up offers evolved image quality and operability for full-frame content creation. Sony now boasts a total of 66 E-mount lenses with the introduction of the FE PZ 16-35mm F4 G – a wide power zoom with evolved image quality, high performance autofocus and superior operability designed to meet the needs of the world’s best creators.

The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is a high-power ultra-telephoto zoom lens exclusively for full-frame mirrorless cameras with a unique 10x focal length. The latest optical design delivers high optical performance throughout the entire zoom range, even with 10x zoom, which makes it capable of capturing any scene in high definition.

Panasonic has announced the LUMIX S 14-28mm F4-5.6 MACRO, a new ultra-wide-angle zoom lens for the L-Mount system. With a zoom range making it suitable for everything from sweeping landscape shots to expressive portraits and a macro capability for close-up work, this is a versatile lens built to excel at a variety of video and photo tasks.

Panasonic has announced two ground-breaking additions to its LUMIX S Series mirrorless camera range: the sleek matte black LUMIX S5IIX and the classically styled LUMIX S5II. With incredible performance in both photo and video capture and stunning lightweight mobility, these L Mount cameras are designed to fulfil the demands of the most ambitious creators.

It's been a fantastic year here at Hireacamera, and as it’s nearly Christmas, we felt we should really round it off with a gift for you. If you place a 12-day hire over the Christmas period, you’ll only pay for 2 days. 

Have you entered the Sony Future Filmmaker Awards? These exciting new annual awards are devoted to supporting and elevating independent filmmakers and creators from across the globe. The winning and shortlisted filmmakers will be flown to Los Angeles, home of Hollywood, for a three-day event!

Nikon has announced the latest release of NX Field, its shooting system for professional agencies. The update supports video recording on the Z 9 - Nikon’s full-frame/FX-format mirrorless camera – and extends the possibilities for remote shooting.

This week, we are putting the spotlight on our very own Amy, who has had a love of New York for many years. Her First trip to the Big Apple was back in 2008, and with her she took the cropped sensor Nikon D200.

Fujifilm has announced the latest mirrorless digital camera to join the X Series line-up, which boasts improved image quality, ISO 125 as standard sensitivity, artificial intelligence, a top shutter speed of 1/180000sec and the use of Pixel Shift Multi-Shot to expand photographic possibilities.

Canon Europe today announces the launch of the RF 135mm F1.8L IS USM, a telephoto prime lens ideal for shooting portraits in low-light and the SPEEDLITE EL-5, a high-performance Speedlite for capturing weddings and events.

Canon today announces the EOS R6 Mark II, its fastest advanced full-frame mirrorless camera to date, expanding the pioneering EOS R System – offering 40fps, stunning low-light AF and 6K RAW / 4K UHD movies, all built on the RF Mount. As the newest model in the range for hybrid creators, the EOS R6 Mark II utilises the powerful foundations of the RF Mount and redefines standards set by the EOS R6.

Sony has just announced the Alpha 7R V, the newest R series camera in its acclaimed line of Alpha mirrorless interchangeable lens cameras. The Alpha 7R V combines Sony’s highest resolution image sensor in an Alpha camera with a new deep learning AI processing unit dedicated to AI-based image recognition, as well as the powerful BIONZ XR™ image processing engine.

Now in its sixth year, Pro Moviemaker's Gear of the Year awards shines a light on the very best equipment and services in the industry.

Sony has announced the newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a 4K Super 35 compact cinema camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting modes, and user-imported LUTs.

FUJIFILM Corporation has announced the launch of the mirrorless digital camera FUJIFILM X-H2. It is the latest addition to the line-up of the X Series of compact and lightweight cameras renowned for their outstanding image quality, delivered by Fujifilm’s proprietary colour reproduction technology. It features the new back-illuminated 40.2MP X-Trans CMOS 5 HR sensor and the high-speed X-Processor 5.

With the all-new Rotolight app for NEO 3 & AEOS 2, available on smartphones and tablets, you can easily adjust kelvin, brightness, HSI, Gels, flash settings & SFX, on up to 20 lights. Featuring a virtual replica of the award-winning touchscreen found on the back of the latest generation Rotolights, the app offers familiarity and ease of use.

Let your imagination run wild this August bank holiday with the latest state-of-the-art equipment, by taking advantage of our next special offer! We are offering you 4 days’ hire for the price of 1, giving you access to our huge range of cameras, lenses, lighting and accessories for a fraction of the usual price.

In an era where home streaming productions are vying for position alongside theatrical releases, and nominees are chosen from a wide variety of countries, there is a diverse selection to enjoy this year.

Are you about to embark on an exciting trip? Be it local or somewhere far flung, travel photography can be incredibly inspiring. You get to combine two wonderful pastimes all whilst absorbing the native cultures.

If you think about it, one of the most accessible places the general public is exposed to art is album covers. Whether you have any interest in photography or not, it’s highly likely you’re listening to something.

With most phones now claiming to offer monumental megapixel counts, you may wonder why many people are happy to shell out for a mirrorless or DSLR system. ‘Proper’ camera sceptics will no doubt argue that a phone is always with you and has a much more pocket-friendly form factor, and while this is true, there are sacrifices to make in return for convenience.

When researching lenses, you’ll often come across terms like chromatic aberration and coma, along with descriptions of how good the lens is at thwarting these pesky distortions. Whilst no lens is perfect, certain lenses do perform better than others. We thought it would be helpful to examine the key types of aberrations, how they occur, and which types of lenses are more prone to these effects.

The second in a series of articles investigating the history of the leading lights in our industry, this week we take a detailed look at Sony. From humble beginnings fixing radios in a department store, to one of the most innovative and successful manufacturers of cameras in the world.

Bokeh is a much-loved aesthetic when it comes to imagery – for both stills and video, but what exactly is it, and how do you create it? The ideal lenses for capturing beautiful bokeh are fast primes. Lovely, crispy, responsive lenses with beefy maximum apertures are the way to go.

In this week’s rather nerdy Sunday Read, we are delving into video jargon and getting to grips with exactly what these three terms mean, how they differ and when to use them.

As a keen Amateur chef with a very deliberate capital A, shooting food and cookery seemed an obvious next step on my photographic adventure, as well as the chance to dabble with a little video too. 

With our new studio space up and running and proving to be a real winner, we decided it was time to shine a literal spotlight on some of the best cine lens offerings we have here at Hireacamera.

It's that magical time of year – autumn. The light is beautiful, the air is fresh and the colours are glorious. With nature putting on its annual display, we thought it would be a great opportunity to venture out with two different cameras and attempt to capture the spirit of the season!

Are you looking down the barrel of an upcoming winter wedding booking and feeling a little fearful? You may be a seasoned wedding photographer but, if you’ve never shot a winter wedding before, you can be forgiven for feeling a little apprehensive. Hopefully this article will help you convert any feelings of dread into excitement and anticipation, resulting in a sublimely happy couple!

The first in a series of articles looking at the history of the major players in our industry, this time we investigate the story of Canon, as the manufacturer smiles cheerfully down on us as business leader

Street photography can be a wonderfully creative genre, you don’t have to think about impressing anyone with your work, you can simply plod about town, observing things as they unfold, and the best part (in my opinion!) is that you don’t have to engage with anyone.

So, you’re a filmmaker gearing up for a project. You have a kit list as long as your arm, but you don’t have a spare £20,000 kicking about to buy it all. On top of equipment costs, you’ll need to cover talent, insurance, location hire and travel fees. Post shoot, you’ll have production, licensing and finally, distribution costs to deal with.

Have you ever been a guest at a wedding, and watched as the photographer fired away with a flashgun despite the glaring sunlight and wondered why on Earth they were adding even more light to the scene? The chances are, they were ‘overpowering the sun’.