NEWS

We have been nominated for the Pro Moviemaker Gear of the Year award for Best Rental House! The Pro Moviemaker Gear of the Year Awards are recognised worldwide as the pinnacle of achievement for manufacturers of filmmaking hardware, software and services provided, and the winners are chosen by you – which is why this award is so special to us.

We’re very excited to announce that we now have the Kinefinity MAVO Edge 6K and MAVO Edge 8K cinema cameras available for hire! Not only this, but Hireacamera is the first and only hire house in the UK to carry these powerful new cameras.

Have you ever been a guest at a wedding, and watched as the photographer fired away with a flashgun despite the glaring sunlight and wondered why on Earth they were adding even more light to the scene? The chances are, they were ‘overpowering the sun’.

FUJIFILM Corporation has announced the launch of the mirrorless digital camera FUJIFILM X-H2. It is the latest addition to the line-up of the X Series of compact and lightweight cameras renowned for their outstanding image quality, delivered by Fujifilm’s proprietary colour reproduction technology. It features the new back-illuminated 40.2MP X-Trans CMOS 5 HR sensor and the high-speed X-Processor 5.

We’re very excited about this edition of Your Creations. This week we are putting the spotlight on Ryan Johnston, a fabulous photographer and videographer who excels at live music photography. He is usually a DSLR shooter, but as the mirrorless world becomes more and more dominant, he’s been considering moving across, and the Nikon Z6 II was his choice this time.

Canon Europe has announced firmware updates in response to feedback and requests from users. For the EOS R3, firmware v1.20 sets new standards for high speed, while the EOS R5 firmware v1.60 extends recording times and the EOS R6 firmware v1.60 streamlines workflows.

Providing best-in-class power alongside an innovative feature-set, Titan X1 is ideal for both studio and location. Featuring the world's first electronic diffusion technology, SmartSoft™, you can control diffusion, focus and spread without the need for gels, whilst a full-colour touchscreen display saves time on set.

We are very excited to announce that in addition to the arrival of the Rotolight NEO III, its big brother, the AEOS II is also now in stock! This revolutionary light is 140% more powerful in continuous mode than its predecessor, and up to three stops more powerful in flash mode. With AEOS II, the impossible becomes possible.

The Rotolight NEO III LED lights have arrived here at Hireacamera! The NEO III combines the shoot-what-you-see-benefits of continuous light, with a high speed sync RGBWW flash for unlimited creative possibilities. Experience the power of the brightest LED on-camera light ever made.

Never miss a decisive moment. Featuring a stunning 5th generation X-Trans CMOS 5 HS sensor and X-Processor 5 in a beautifully designed body, photographers and filmmakers alike can now create at the pace of life and the speed of their imaginations.

Canon UK today announces its first APS-C EOS R System mirrorless cameras, the EOS R7 and EOS R10 – bringing the benefits of the EOS R System to the popular APS-C image sensor format. The APS-C format offers significant benefits for photography enthusiasts and content creators alike.

Sony has announced the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II, and it will be available for hire very soon! Sony has developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series.

When I was asked to test out Canon’s new flagship EOS R3, I was a little daunted – I used to be a wedding and portrait photographer but that was over a decade ago and my weapon of choice was a Nikon D700. When I first got hold of the R3, I was suitably impressed with the build quality and ergonomics, it felt truly special – like the feeling you get when sitting in a luxury car...

The Nikon Z 9 is here! Offering astounding speed, breath-taking precision and phenomenal detail – be it for stills or video – Nikon’s flagship mirrorless camera will help you achieve flawless images without fail. Whether it’s news, sports, fashion, reportage, events, or anything else in between.

Pushing the boundaries of the RF lens range, these lenses set new standards for the category, with extreme magnification that offers unrivalled shooting of distant subjects. With a staggering 800mm and 1200mm focal lengths, these lenses have an intelligent design, achieving incredible optical performance and portability.

The Canon EOS R3 is now in stock! This is a camera that lets you photograph sport, wildlife and news like never before. Identify subjects just by looking at them – a truly intuitive experience – and stay ahead of the competition with 30fps continuous shooting and advanced connectivity that lets you smash your deadline.

This 50mm F1.2 G Master prime lens is a creator’s dream, with an F1.2 maximum aperture that not only allows shooting in a wider range of lighting conditions, but also provides an extraordinary combination of high resolution, luscious G Master bokeh, and blazing autofocus.

FUJIFILM NEWS: Pixel Shift Combiner update, GFX100 latest Firmware and Release of Digital Camera Control Software Development Kit

Sony has announced the newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a 4K Super 35 compact cinema camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting modes, and user-imported LUTs.

FUJIFILM Corporation has announced the launch of the mirrorless digital camera FUJIFILM X-H2. It is the latest addition to the line-up of the X Series of compact and lightweight cameras renowned for their outstanding image quality, delivered by Fujifilm’s proprietary colour reproduction technology. It features the new back-illuminated 40.2MP X-Trans CMOS 5 HR sensor and the high-speed X-Processor 5.

We have been nominated for the Pro Moviemaker Gear of the Year award for Best Rental House! The Pro Moviemaker Gear of the Year Awards are recognised worldwide as the pinnacle of achievement for manufacturers of filmmaking hardware, software and services provided, and the winners are chosen by you – which is why this award is so special to us.

We’re very excited to announce that we now have the Kinefinity MAVO Edge 6K and MAVO Edge 8K cinema cameras available for hire! Not only this, but Hireacamera is the first and only hire house in the UK to carry these powerful new cameras.

In 2009, Panasonic introduced the DMC-GH1, the first model of the LUMIX GH series, with a hybrid photo/video concept. Since then, the GH series has evolved with innovative features demanded by users, and now, it has become renowned by creators worldwide as a first-choice tool thanks to its performance, mobility, and rugged design. The LUMIX GH6 is the latest addition to the series that again breaks the boundaries of mirrorless cameras.

Providing best-in-class power alongside an innovative feature-set, Titan X1 is ideal for both studio and location. Featuring the world's first electronic diffusion technology, SmartSoft™, you can control diffusion, focus and spread without the need for gels, whilst a full-colour touchscreen display saves time on set.

We are very excited to announce that in addition to the arrival of the Rotolight NEO III, its big brother, the AEOS II is also now in stock! This revolutionary light is 140% more powerful in continuous mode than its predecessor, and up to three stops more powerful in flash mode. With AEOS II, the impossible becomes possible.

The Rotolight NEO III LED lights have arrived here at Hireacamera! The NEO III combines the shoot-what-you-see-benefits of continuous light, with a high speed sync RGBWW flash for unlimited creative possibilities. Experience the power of the brightest LED on-camera light ever made.

Have you seen the latest from RED? This long-awaited firmware update for the KOMODO 6K brings new functions to the already formidable 6K cinema camera, including support for Motion and Timelapse Modes.

Nikon has released new firmware for the Z 9 flagship mirrorless camera. Firmware v.2.0 for the Z 9 unleashes a slew of high-performance updates, keeping this camera at the top of its game for stills and video.

We’re very excited about the arrival of the new Catta Zooms from DZOFILM – the 35-80mm T2.9-T22, and the 70-135mm T2.9-T22. These super-lightweight cinema lenses are designed for full frame sensors and sport a parfocal design which grabs hold of the subject and dramatically reduces focus breathing. With the huge rise in popularity of full-frame mirrorless cameras, we expect these lenses to go out like hot cakes..

The latest addition to sony’s E-mount lens line-up offers evolved image quality and operability for full-frame content creation. Sony now boasts a total of 66 E-mount lenses with the introduction of the FE PZ 16-35mm F4 G – a wide power zoom with evolved image quality, high performance autofocus and superior operability designed to meet the needs of the world’s best creators.

Here at Hireacamera we are beyond excited to have the new DJI Ronin 4D 6K in stock. The Ronin 4D 6K is a 4-axis gimbal with a built-in, full-frame interchangeable lens Zenmuse Z9 camera, it really is the full package. This system opens up a world of possibilities and freedom that, until now, directors could only dream of. It truly is a game changing piece of kit that promises to transform the way filmmakers operate from now on.

Sony Electronics Inc. has released firmware Version 2.0 for the FX6 full-frame cinema camera. New capabilities include more advanced AI (artificial intelligence) based AF (autofocus), real time tracking AF, picture cache recording and bokeh control mode. Additional functions designed to boost your creative freedom, and further improvements that enhance professional workflows have also been introduced. Not only this, but the hire price will remain the same!

With a relatively short, yet impressive heritage, it would be easy to assume that RED cameras are out of reach to anyone without a stratospheric budget – which you could argue is true, but it seems RED has recognised this and the arrival (and price) of the new KOMODO 6K means this is no longer the case.

Shoot incredible 8K movies and capture rich, detailed 45MP stills, all from the beautifully compact EOS R5 C; a camera that combines the best of Cinema EOS with all the advantages of the EOS R-series. Capture incredible detail with low-noise thanks to a full-frame sensor delivering 8K video recording up to 30fps.

Sony has announced the newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a 4K Super 35 compact cinema camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting modes, and user-imported LUTs.

Have you ever been a guest at a wedding, and watched as the photographer fired away with a flashgun despite the glaring sunlight and wondered why on Earth they were adding even more light to the scene? The chances are, they were ‘overpowering the sun’.

FUJIFILM Corporation has announced the launch of the mirrorless digital camera FUJIFILM X-H2. It is the latest addition to the line-up of the X Series of compact and lightweight cameras renowned for their outstanding image quality, delivered by Fujifilm’s proprietary colour reproduction technology. It features the new back-illuminated 40.2MP X-Trans CMOS 5 HR sensor and the high-speed X-Processor 5.

With the all-new Rotolight app for NEO 3 & AEOS 2, available on smartphones and tablets, you can easily adjust kelvin, brightness, HSI, Gels, flash settings & SFX, on up to 20 lights. Featuring a virtual replica of the award-winning touchscreen found on the back of the latest generation Rotolights, the app offers familiarity and ease of use.

Are you just starting out with photography but not sure where to begin? If so, macro photography could be a wonderful jumping-off point. Utterly inane, everyday objects can be transformed into fascinating, abstract pieces of art with just the right angle, lighting and spark of imagination. Follow me down the rabbit hole as I introduce you to the magical world of macro!

Let your imagination run wild this August bank holiday with the latest state-of-the-art equipment, by taking advantage of our next special offer! We are offering you 4 days’ hire for the price of 1, giving you access to our huge range of cameras, lenses, lighting and accessories for a fraction of the usual price.

We have been nominated for the Pro Moviemaker Gear of the Year award for Best Rental House! The Pro Moviemaker Gear of the Year Awards are recognised worldwide as the pinnacle of achievement for manufacturers of filmmaking hardware, software and services provided, and the winners are chosen by you – which is why this award is so special to us.

Canon Europe has announced firmware updates in response to feedback and requests from users. For the EOS R3, firmware v1.20 sets new standards for high speed, while the EOS R5 firmware v1.60 extends recording times and the EOS R6 firmware v1.60 streamlines workflows.

We’re very excited to announce that we now have the Kinefinity MAVO Edge 6K and MAVO Edge 8K cinema cameras available for hire! Not only this, but Hireacamera is the first and only hire house in the UK to carry these powerful new cameras.

In 2009, Panasonic introduced the DMC-GH1, the first model of the LUMIX GH series, with a hybrid photo/video concept. Since then, the GH series has evolved with innovative features demanded by users, and now, it has become renowned by creators worldwide as a first-choice tool thanks to its performance, mobility, and rugged design. The LUMIX GH6 is the latest addition to the series that again breaks the boundaries of mirrorless cameras.

Providing best-in-class power alongside an innovative feature-set, Titan X1 is ideal for both studio and location. Featuring the world's first electronic diffusion technology, SmartSoft™, you can control diffusion, focus and spread without the need for gels, whilst a full-colour touchscreen display saves time on set.

We are very excited to announce that in addition to the arrival of the Rotolight NEO III, its big brother, the AEOS II is also now in stock! This revolutionary light is 140% more powerful in continuous mode than its predecessor, and up to three stops more powerful in flash mode. With AEOS II, the impossible becomes possible.

The Rotolight NEO III LED lights have arrived here at Hireacamera! The NEO III combines the shoot-what-you-see-benefits of continuous light, with a high speed sync RGBWW flash for unlimited creative possibilities. Experience the power of the brightest LED on-camera light ever made.

The past 12 months have been very exciting with the arrival of three new flagship sports and wildlife cameras – the Nikon Z 9, the Canon EOS R3 and the Sony a1. All three offer groundbreaking new technologies, such as Canon’s astonishing Eye Control AF function and Nikon’s whopping 120 frames per second, but which one do you have your eye on?

Never miss a decisive moment. Featuring a stunning 5th generation X-Trans CMOS 5 HS sensor and X-Processor 5 in a beautifully designed body, photographers and filmmakers alike can now create at the pace of life and the speed of their imaginations.

Canon UK today announces its first APS-C EOS R System mirrorless cameras, the EOS R7 and EOS R10 – bringing the benefits of the EOS R System to the popular APS-C image sensor format. The APS-C format offers significant benefits for photography enthusiasts and content creators alike.