Sony Unveils the FE 85mm F1.4 GM II: The Ultimate Lens for Stunning Bokeh and High Resolution

Wednesday 17th July 2024: Canon lifts the lid on its exciting new cameras. The Canon EOS R1 was leaked several weeks back, but specs have now been confirmed. Similiarly exciting, the new R5 II is a real powerhouse!

It's that time of the year again! We've once again been shortisted for the award of Best Hire Company at the Pro Moviemaker Gear of the Year Awards.

Yes, we know, we always do this, but that doesn't make it any less worth shouting about! At Hireacamera, Sundays and Bank Holidays are always free, so when a Bank Holiday weekend comes around you'll always get a great deal.

Have you ever wanted to be part of an award winning, industry leading company but want to be more than just a number? Do you want to feel like you can make a difference? If you’ve answered yes to these questions then this could be the opportunity for you!

It's only been a few weeks since Christmas and New Year, but here at Hirecamera we've already got a good reason to get the party poppers out again! We're delighted to announce that we've won Best Specialist Service Provider at the Photography News Awards 2023.

What a prolific year for Sigma! Once considered nothing more than a 'budget' alternative to first party manufacturers, Sigma has long-since shed that moniker.

Another year down, another award-winning run for Panasonic - namely Tipa's 'best full frame expert camera' and NAB show's award of excellence for the Panasonic Lumix S5II.

Fujifilm continues to push the envelope. Ending 2022 in an extremely strong position having recently launched the Fujifilm X-T5, Fujifilm had already bolstered its X series product line earlier that year with the X-H2 and X-H2S respectively

Regular hirer Jonny Gios recently returned from Iceland and was kind enough to provide some of his best shots along with a few words about his trip. There are some absolutely stunning images here, so cosy up with a coffee and join us as we enjoy the best that Iceland has to offer.

It's that festive time of year again where we pull on our Christmas jumpers to raise some money for Save The Children.

It's been another stellar year for Sony. It scooped multiple awards, including Best Full Frame Professional Camera for the brilliant a7R V and Best Standard Prime Lens for the razor-sharp FE 50mm F1.4 GM at TIPA 2023.

Resident Nikon expert Laura takes us through the latest and greatest kit from the japanese manufacturer, and has some recommendations for kit you might want to take for a spin over the Christmas period.

Fresh from fleshing out their line up with the powerhouse R3, excellent cropped R7 and affordable R10 in the last couple of years, Canon continued adding to the arsenal in 2023.

The one you've been waiting for, our Christmas offer is now live! As the festive season rolls around once more, we're up to our usual tricks with a huge discount on Christmas hire rates. Book your kit over the Christmas break and get all 12 days for the price of just 2.

Following his successful Surf Skate exhibition in London earlier in the year, Vitor Lopes returns with Love Heart Portraits.

Introducing the Canon EOS C80, a compact yet powerful 6K full-frame cinema camera designed to meet the needs of today’s filmmakers.

It's only been a few weeks since Christmas and New Year, but here at Hirecamera we've already got a good reason to get the party poppers out again! We're delighted to announce that we've won Best Specialist Service Provider at the Photography News Awards 2023.

Regular hirer Jonny Gios recently returned from Iceland and was kind enough to provide some of his best shots along with a few words about his trip. There are some absolutely stunning images here, so cosy up with a coffee and join us as we enjoy the best that Iceland has to offer.

Canon recently unveiled its very first selection of cine lenses designed to work natively with its full frame mirrorless RF mount.

SIGMA has raised the bar once again with the launch of its new 28-105mm F2.8 DG DN | Art lens, offering photographers and videographers a versatile and portable solution for full-frame mirrorless systems.

SIGMA Corporation is pleased to announce the launch of the SIGMA 10-18mm F2.8 DC DN | Contemporary Lens for Canon RF Mount.

Sony Unveils the FE 85mm F1.4 GM II: The Ultimate Lens for Stunning Bokeh and High Resolution

Wednesday 17th July 2024: Canon lifts the lid on its exciting new cameras. The Canon EOS R1 was leaked several weeks back, but specs have now been confirmed. Similiarly exciting, the new R5 II is a real powerhouse!

We’re delighted to announce that we've won the Amateur Photographer Good Service Award for the fourth year in a row!

The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is a high-power ultra-telephoto zoom lens exclusively for full-frame mirrorless cameras with a unique 10x focal length.

Panasonic has announced the LUMIX S 14-28mm F4-5.6 MACRO, a new ultra-wide-angle zoom lens for the L-Mount system.

Panasonic has announced two ground-breaking additions to its LUMIX S Series mirrorless camera range: the sleek matte black LUMIX S5IIX and the classically styled LUMIX S5II.

Introducing the Canon EOS C80, a compact yet powerful 6K full-frame cinema camera designed to meet the needs of today’s filmmakers.

Wednesday 4th September 2024: GoPro has announced two exciting new cameras: the flagship HERO13 Black and the ultra-compact HERO.

Wednesday 17th July 2024: Canon lifts the lid on its exciting new cameras. The Canon EOS R1 was leaked several weeks back, but specs have now been confirmed. Similiarly exciting, the new R5 II is a real powerhouse!

Canon unveils three new lenses: The Canon RF 24-105mm F2.8L USM Z, the Canon 200-800mm F6.3-9 IS USM, and the Canon RF-S 10-18mm F4.5-6.3 IS STM to further bolster their range of incredible lenses

Canon recently unveiled its very first selection of cine lenses designed to work natively with its full frame mirrorless RF mount.

As more high-end mirrorless cameras hit the market, the humble traditional camcorder is often overlooked in favour of hybrid cameras with interchangeable lenses.

Panasonic has announced two ground-breaking additions to its LUMIX S Series mirrorless camera range: the sleek matte black LUMIX S5IIX and the classically styled LUMIX S5II.

As a keen Amateur chef with a very deliberate capital A, shooting food and cookery seemed an obvious next step on my photographic adventure, as well as the chance to dabble with a little video too. 

The second in a series of articles investigating the history of the leading lights in our industry, this week we take a detailed look at Sony. From humble beginnings fixing radios in a department store, to one of the most innovative and successful manufacturers of cameras in the world.

Regular hirer Jonny Gios recently returned from Iceland and was kind enough to provide some of his best shots along with a few words about his trip. There are some absolutely stunning images here, so cosy up with a coffee and join us as we enjoy the best that Iceland has to offer.

Following a successful showing at the Espacio Gallery in London last week, regular hirer Vitor Lopes was kind enough to send us some shots from his Surfskate and surfing portrait photography exhibition.

When regular hirer Vitor Lopes got in touch to tell us about his latest portrait photography exhibition in London highlighting the Surfskate movement there, we jumped at the chance for an interview.

At time of writing, NASA’s Curiosity Rover has been exploring the surface of Mars for 3841 days – over 10 years. This is an incredible achievement when you consider the difficulties in even getting the Rover there

Aaron is a photographer that excels at a variety of genres – everything from street and landscapes to live music. Following an unfortunate incident in Paris, he was left without a lens for an upcoming project, with very little time to obtain one!

In an era where home streaming productions are vying for position alongside theatrical releases, and nominees are chosen from a wide variety of countries, there is a diverse selection to enjoy this year.

Are you about to embark on an exciting trip? Be it local or somewhere far flung, travel photography can be incredibly inspiring. You get to combine two wonderful pastimes all whilst absorbing the native cultures.

If you think about it, one of the most accessible places the general public is exposed to art is album covers. Whether you have any interest in photography or not, it’s highly likely you’re listening to something.

With most phones now claiming to offer monumental megapixel counts, you may wonder why many people are happy to shell out for a mirrorless or DSLR system. ‘Proper’ camera sceptics will no doubt argue that a phone is always with you and has a much more pocket-friendly form factor, and while this is true, there are sacrifices to make in return for convenience.