NEWS

Let your imagination run wild this May bank holiday with the latest state-of-the-art equipment, by taking advantage of our next special offer! We are offering you 3 days’ hire for the price of one, giving you access to our huge range of cameras, lenses, lighting and accessories for a fraction of the usual price.

We’re very excited about the arrival of the new Catta Zooms from DZOFILM – the 35-80mm T2.9-T22, and the 70-135mm T2.9-T22. These super-lightweight cinema lenses are designed for full frame sensors and sport a parfocal design which grabs hold of the subject and dramatically reduces focus breathing. With the huge rise in popularity of full-frame mirrorless cameras, we expect these lenses to go out like hot cakes..

Sony has announced the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II, and it will be available for hire very soon! Sony has developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series.

When I was asked to test out Canon’s new flagship EOS R3, I was a little daunted – I used to be a wedding and portrait photographer but that was over a decade ago and my weapon of choice was a Nikon D700. When I first got hold of the R3, I was suitably impressed with the build quality and ergonomics, it felt truly special – like the feeling you get when sitting in a luxury car...

The Nikon Z 9 is here! Offering astounding speed, breath-taking precision and phenomenal detail – be it for stills or video – Nikon’s flagship mirrorless camera will help you achieve flawless images without fail. Whether it’s news, sports, fashion, reportage, events, or anything else in between.

Pushing the boundaries of the RF lens range, these lenses set new standards for the category, with extreme magnification that offers unrivalled shooting of distant subjects. With a staggering 800mm and 1200mm focal lengths, these lenses have an intelligent design, achieving incredible optical performance and portability.

The Canon EOS R3 is now in stock! This is a camera that lets you photograph sport, wildlife and news like never before. Identify subjects just by looking at them – a truly intuitive experience – and stay ahead of the competition with 30fps continuous shooting and advanced connectivity that lets you smash your deadline.

This 50mm F1.2 G Master prime lens is a creator’s dream, with an F1.2 maximum aperture that not only allows shooting in a wider range of lighting conditions, but also provides an extraordinary combination of high resolution, luscious G Master bokeh, and blazing autofocus.

FUJIFILM NEWS: Pixel Shift Combiner update, GFX100 latest Firmware and Release of Digital Camera Control Software Development Kit

Today Sony further expands its E-mount lens line-up with the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide angle lens that allows users to capture the world with new perspectives, especially when shooting landscapes, architecture, starry skies and interiors.

Get up close and wide open with Fujifilm’s versatile FUJINON XF18mmF1.4 R LM WR, a professional, portable, and weather-resistant prime lens. With a focal length equivalent to 27mm, it’s the perfect choice for sprawling landscapes, the sights and sounds of the street, and everything else in between.

Sony today announced three outstanding G Lenses to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G).

The new SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture and a lightweight and compact body. The optical design of the 28-70mm F2.8 DG DN | C is based on the existing 24-70mm F2.8 DG DN | A, but with a focal range starting at 28mm, allowing for a significantly smaller and lighter lens body while maintaining superb optical performance.

XF70-300mmF4-5.6 R LM OIS WR is a compact and portable telephoto zoom that provides image-makers with a broad range of focal lengths between 70mm and 300mm (35mm equivalent of 107mm – 457mm) in a lightweight design, with a fast linear motor for autofocus, up to 5.5-stops of optical image stabilisation, and weather-resistance.

The XF27mm F2.8 is a thin, “pancake-style” prime lens, with a focal length of 27mm, which provides image makers with a natural field of view that is close to what the human eye sees, making it extremely suitable for a diverse range of styles from everyday general use to portraiture, street and landscape photography.

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the FUJINON GF80mmF1.7 R WR Lens (GF80mmF1.7), the world’s first 1 F1.7 interchangeable lens with autofocus designed for a large format system.

The newest addition to X Series, X-E4 brings the best of what X Series products have to offer and combines them into a single camera that is set to be the perfect storytelling tool for everyday photographers, videographers, and content creators that want results they can be proud of.

Surpassing the boundaries of what was possible in producing large format images, GFX100S builds on the ground-breaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability, to create a camera that is positioned to provide creatives with an opportunity to take large format image-making to places it has never been before.

Have you seen the latest from RED? This long-awaited firmware update for the KOMODO 6K brings new functions to the already formidable 6K cinema camera, including support for Motion and Timelapse Modes.

Nikon has released new firmware for the Z 9 flagship mirrorless camera. Firmware v.2.0 for the Z 9 unleashes a slew of high-performance updates, keeping this camera at the top of its game for stills and video.

We’re very excited about the arrival of the new Catta Zooms from DZOFILM – the 35-80mm T2.9-T22, and the 70-135mm T2.9-T22. These super-lightweight cinema lenses are designed for full frame sensors and sport a parfocal design which grabs hold of the subject and dramatically reduces focus breathing. With the huge rise in popularity of full-frame mirrorless cameras, we expect these lenses to go out like hot cakes..

The latest addition to sony’s E-mount lens line-up offers evolved image quality and operability for full-frame content creation. Sony now boasts a total of 66 E-mount lenses with the introduction of the FE PZ 16-35mm F4 G – a wide power zoom with evolved image quality, high performance autofocus and superior operability designed to meet the needs of the world’s best creators.

Here at Hireacamera we are beyond excited to have the new DJI Ronin 4D 6K in stock. The Ronin 4D 6K is a 4-axis gimbal with a built-in, full-frame interchangeable lens Zenmuse Z9 camera, it really is the full package. This system opens up a world of possibilities and freedom that, until now, directors could only dream of. It truly is a game changing piece of kit that promises to transform the way filmmakers operate from now on.

In 2009, Panasonic introduced the DMC-GH1, the first model of the LUMIX GH series, with a hybrid photo/video concept. Since then, the GH series has evolved with innovative features demanded by users, and now, it has become renowned by creators worldwide as a first-choice tool thanks to its performance, mobility, and rugged design. The LUMIX GH6 is the latest addition to the series that again breaks the boundaries of mirrorless cameras.

Sony Electronics Inc. has released firmware Version 2.0 for the FX6 full-frame cinema camera. New capabilities include more advanced AI (artificial intelligence) based AF (autofocus), real time tracking AF, picture cache recording and bokeh control mode. Additional functions designed to boost your creative freedom, and further improvements that enhance professional workflows have also been introduced. Not only this, but the hire price will remain the same!

With a relatively short, yet impressive heritage, it would be easy to assume that RED cameras are out of reach to anyone without a stratospheric budget – which you could argue is true, but it seems RED has recognised this and the arrival (and price) of the new KOMODO 6K means this is no longer the case.

Shoot incredible 8K movies and capture rich, detailed 45MP stills, all from the beautifully compact EOS R5 C; a camera that combines the best of Cinema EOS with all the advantages of the EOS R-series. Capture incredible detail with low-noise thanks to a full-frame sensor delivering 8K video recording up to 30fps.

London, UK, 18ᵗʰ August 2021 – Canon Europe today announces the launch of two solutions which address the changing needs of the broadcast and production industries; the compact, yet powerful XF605 professional 4K camcorder

Sony today has officially announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha mirrorless cameras to create the ultimate cinematic look.

Blackmagic Design has unveiled the Blackmagic Pocket Cinema Camera 6K Pro, a new, more powerful model that includes a host of features for producing high-end digital film.

With their newly designed cinematic look and unified warm colour tone, these prime lenses are designed to enhance creativity and operability in the cinema industry. The Sumire Prime series enters the market as cinematographers aim to meet increasing demands for high-quality content with a more creative, personal and expressive feel.

The LS C300d is the brightest LED light in the Light Storm series. Boasting an impressive 48000 lux @ 0.5m with its included reflector, it can also reach an incredible 142000 lux @ 0.5m with Aputure’s fresnel mount (with camera settings set to f/36, 1/200 shutter, and ISO 800). This level of illumination is approximately equivalent in output to that of a traditional 2k tungsten or 400w HMI.

We were approached by Huckleberry Mountain recently as he was due to shoot a series of videos with Koenigsegg, and we were of course very intrigued! Huckleberry is a filmmaker/photographer based in Cheltenham and London with a pretty big following, and rightly so – his automotive images are truly awesome, and that’s not a word we use lightly!

FX6 combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha mirrorless cameras.

Sony has announced the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II, and it will be available for hire very soon! Sony has developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series.

Have you seen the latest from RED? This long-awaited firmware update for the KOMODO 6K brings new functions to the already formidable 6K cinema camera, including support for Motion and Timelapse Modes.

Let your imagination run wild this May bank holiday with the latest state-of-the-art equipment, by taking advantage of our next special offer! We are offering you 3 days’ hire for the price of one, giving you access to our huge range of cameras, lenses, lighting and accessories for a fraction of the usual price.

Nikon has released new firmware for the Z 9 flagship mirrorless camera. Firmware v.2.0 for the Z 9 unleashes a slew of high-performance updates, keeping this camera at the top of its game for stills and video.

Hilary Musk contacted us in preparation for her upcoming trip to Iceland as she was keen to capture the beautiful landscapes and the Northern Lights in all their glory. Hilary was kind enough to share her images with us upon her return and as you can see, they look amazing – almost other-worldly!

That’s right, our Easter offer is now live, meaning you get 4 days’ hire for the price of 1! But don’t delay, the deadline for placing your order is 4pm on Wednesday 13th of April, and equipment is being snapped up fast, so if you have your eye on a particular piece of kit, now is the time to bag a bargain.

Perhaps you are planning an exciting trip away, or maybe you would like to put some new equipment through its paces; whatever your plans, we are here to help you do just that – at a fraction of the cost. All stock is included in this fantastic offer and the discount is applied instantly when you enter your hire dates on our website. Plus, you have the peace of mind that your entire hire process will be backed up by our multi-award-winning customer service.

We’re very excited about the arrival of the new Catta Zooms from DZOFILM – the 35-80mm T2.9-T22, and the 70-135mm T2.9-T22. These super-lightweight cinema lenses are designed for full frame sensors and sport a parfocal design which grabs hold of the subject and dramatically reduces focus breathing. With the huge rise in popularity of full-frame mirrorless cameras, we expect these lenses to go out like hot cakes..

The latest addition to sony’s E-mount lens line-up offers evolved image quality and operability for full-frame content creation. Sony now boasts a total of 66 E-mount lenses with the introduction of the FE PZ 16-35mm F4 G – a wide power zoom with evolved image quality, high performance autofocus and superior operability designed to meet the needs of the world’s best creators.

Due to popular demand, we now have the fantastic Aputure LS 600D Pro in stock and available for hire. Every aspect of the LS 600d Pro was designed with professionals in mind, with incredible output, a weather-resistant construction, a wide variety of power options, and professional level lighting controls, including Sidus Link, Art-net, and Wireless DMX.

The Nikon Z 9 is here! Offering astounding speed, breath-taking precision and phenomenal detail – be it for stills or video – Nikon’s flagship mirrorless camera will help you achieve flawless images without fail. Whether it’s news, sports, fashion, reportage, events, or anything else in between.

Pushing the boundaries of the RF lens range, these lenses set new standards for the category, with extreme magnification that offers unrivalled shooting of distant subjects. With a staggering 800mm and 1200mm focal lengths, these lenses have an intelligent design, achieving incredible optical performance and portability.

Here at Hireacamera we are beyond excited to have the new DJI Ronin 4D 6K in stock. The Ronin 4D 6K is a 4-axis gimbal with a built-in, full-frame interchangeable lens Zenmuse Z9 camera, it really is the full package. This system opens up a world of possibilities and freedom that, until now, directors could only dream of. It truly is a game changing piece of kit that promises to transform the way filmmakers operate from now on.

In 2009, Panasonic introduced the DMC-GH1, the first model of the LUMIX GH series, with a hybrid photo/video concept. Since then, the GH series has evolved with innovative features demanded by users, and now, it has become renowned by creators worldwide as a first-choice tool thanks to its performance, mobility, and rugged design. The LUMIX GH6 is the latest addition to the series that again breaks the boundaries of mirrorless cameras.

For the second year running, we are delighted to have once again been recognised by our customers, and the readers of Photography News, winning the Best Specialist Service Provider category. We constantly strive to offer the best possible service, advice, and equipment to our customers, so this means a great deal to the team. A huge thank you to everyone who voted for us, from everyone here at Hireacamera!

Sony Electronics Inc. has released firmware Version 2.0 for the FX6 full-frame cinema camera. New capabilities include more advanced AI (artificial intelligence) based AF (autofocus), real time tracking AF, picture cache recording and bokeh control mode. Additional functions designed to boost your creative freedom, and further improvements that enhance professional workflows have also been introduced. Not only this, but the hire price will remain the same!