NEWS

This spring bank holiday, in addition to the usual free Sunday hire, we are offering the Monday for free, giving you 3 days of hire for the price of 1!

The Canon EOS R3 will empower professional sports and news photographers to meet challenging demands – to outpace and outperform. Boasting qualities seen in Canon’s DSLR and mirrorless bodies, the EOS R3 truly is a hybrid, it’s the next generation camera for photographers of today and tomorrow.

This 50mm F1.2 G Master prime lens is a creator’s dream, with an F1.2 maximum aperture that not only allows shooting in a wider range of lighting conditions, but also provides an extraordinary combination of high resolution, luscious G Master bokeh, and blazing autofocus.

FUJIFILM NEWS: Pixel Shift Combiner update, GFX100 latest Firmware and Release of Digital Camera Control Software Development Kit

Today Sony further expands its E-mount lens line-up with the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide angle lens that allows users to capture the world with new perspectives, especially when shooting landscapes, architecture, starry skies and interiors.

Get up close and wide open with Fujifilm’s versatile FUJINON XF18mmF1.4 R LM WR, a professional, portable, and weather-resistant prime lens. With a focal length equivalent to 27mm, it’s the perfect choice for sprawling landscapes, the sights and sounds of the street, and everything else in between.

The new SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture and a lightweight and compact body. The optical design of the 28-70mm F2.8 DG DN | C is based on the existing 24-70mm F2.8 DG DN | A, but with a focal range starting at 28mm, allowing for a significantly smaller and lighter lens body while maintaining superb optical performance.

XF70-300mmF4-5.6 R LM OIS WR is a compact and portable telephoto zoom that provides image-makers with a broad range of focal lengths between 70mm and 300mm (35mm equivalent of 107mm – 457mm) in a lightweight design, with a fast linear motor for autofocus, up to 5.5-stops of optical image stabilisation, and weather-resistance.

The XF27mm F2.8 is a thin, “pancake-style” prime lens, with a focal length of 27mm, which provides image makers with a natural field of view that is close to what the human eye sees, making it extremely suitable for a diverse range of styles from everyday general use to portraiture, street and landscape photography.

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the FUJINON GF80mmF1.7 R WR Lens (GF80mmF1.7), the world’s first 1 F1.7 interchangeable lens with autofocus designed for a large format system.

The newest addition to X Series, X-E4 brings the best of what X Series products have to offer and combines them into a single camera that is set to be the perfect storytelling tool for everyday photographers, videographers, and content creators that want results they can be proud of.

Surpassing the boundaries of what was possible in producing large format images, GFX100S builds on the ground-breaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability, to create a camera that is positioned to provide creatives with an opportunity to take large format image-making to places it has never been before.

Sony, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the ground-breaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to being one of the industry leaders with a stunning combination of innovative new features.

Sony today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series – delivering first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design.

Yes, you read that right; Pixel Shift multi-shot function firmware update for FUJIFILM GFX100 and Pixel Shift Combiner software application means that the Fujifilm GFX100 is now capable of creating up to 400MP images.

The SIGMA 105mm F2.8 DG DN MACRO | Art is a high-performance, mid-telephoto macro lens designed from the ground-up for mirrorless cameras. This impressive optic promises to offer superb image quality, fast AF and an impressive feature-set.

The 4th model of the LUMIX S Series is here. Packing 4K 60p/50p 4:2:0 10-bit, and 4K 30p/25p 4:2:2 10-bit internal recording into a compact, lightweight body. This new hybrid full-frame mirrorless camera provides excellent performance in both shooting photos and recording videos for serious, enthusiastic photographers and videographers.

London, United Kingdom 16th September 2020: Today Nikon introduces two new NIKKOR Z lenses: the NIKKOR Z 50mm f/1.2 S, its first f/1.2 Z prime lens, and the NIKKOR Z 14-24mm f/2.8 S – the world’s shortest full-frame f/2.8 ultra-wide-angle zoom. The lenses each bring significant capabilities to the ever growing Nikon Z mirrorless system.

London, UK, 18ᵗʰ August 2021 – Canon Europe today announces the launch of two solutions which address the changing needs of the broadcast and production industries; the compact, yet powerful XF605 professional 4K camcorder

Sony today has officially announced the FX3 (model ILME-FX3) camera that combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha mirrorless cameras to create the ultimate cinematic look.

Blackmagic Design has unveiled the Blackmagic Pocket Cinema Camera 6K Pro, a new, more powerful model that includes a host of features for producing high-end digital film.

With their newly designed cinematic look and unified warm colour tone, these prime lenses are designed to enhance creativity and operability in the cinema industry. The Sumire Prime series enters the market as cinematographers aim to meet increasing demands for high-quality content with a more creative, personal and expressive feel.

The LS C300d is the brightest LED light in the Light Storm series. Boasting an impressive 48000 lux @ 0.5m with its included reflector, it can also reach an incredible 142000 lux @ 0.5m with Aputure’s fresnel mount (with camera settings set to f/36, 1/200 shutter, and ISO 800). This level of illumination is approximately equivalent in output to that of a traditional 2k tungsten or 400w HMI.

We were approached by Huckleberry Mountain recently as he was due to shoot a series of videos with Koenigsegg, and we were of course very intrigued! Huckleberry is a filmmaker/photographer based in Cheltenham and London with a pretty big following, and rightly so – his automotive images are truly awesome, and that’s not a word we use lightly!

FX6 combines the best of Sony’s industry-leading digital cinema technology with advanced imaging features from Alpha mirrorless cameras.

The EOS C70 is a new generation RF mount EOS System cinema camera featuring Canon’s 4K Super 35mm DGO sensor. With 4K 120P slow motion, high dynamic range and Dual Pixel CMOS autofocus in a super-compact body. It delivers Canon’s RF System into a brand-new era.

Whether you’re just starting to explore the world of live streaming or you’ve been doing it for quite some time, Nikon’s new features will let you get connected with high quality video streaming through existing hardware and new software.

This new mirrorless box-style cinema and live camera will feature C4K/4K 60/50p and 10-Bit Video Recording!

The day is finally here – the a7S III has landed at Hireacamera, and we can’t wait to explore what it has to offer! The highly anticipated sequel to the firm favourite of many filmmakers – the a7S II – has been on everyone’s lips for a long time now, especially since the release of the a7R IV last year, a move by Sony that caused quite a stir.

Canon today announces the launch of the EOS C70 – the smallest and lightest Cinema EOS camera to date that is the first to combine the powerful image quality of Canon’s Cinema EOS System range with the portability and flexibility of its EOS R line-up.

With this new GoPro, you’ll find a new sensor that delivers 5K video and 20 megapixel photos, next-generation HyperSmooth 3.0 video stabilisation with in-camera horizon levelling, a new front-facing display, a larger rear display, 30% more battery life and a Max Lens Mod accessory that brings Max HyperSmooth video stabilization and Max SuperView ultra wide-angle photo and video to HERO9 Black.

All of our Sony FX9 cine cameras have been fully updated with the latest V2.0 firmware, allowing you, the cinematographer, to truly realise your vision. This upgrade adds a huge host of features to meet users’ demands by expanding your creative options, improving usability and providing more latitude in production and post. Be ready to shoot from just £140 a day +VAT for a 3 day hire.

Explore Canon’s full range of pro AV products and solutions and gain insight into the technology from their team of product specialists and industry-leading professionals, in their virtually reproduced trade show environment. Join them from 14:00 CEST on 24 September 2020 for the introduction of a new cinema camera and more!

Atomos has releases RAW over HDMI recording with the FujiFilm GFX100 and Ninja V HDR monitor-recorder. The Ninja V will record up to 4Kp30 12-bit Apple ProRes RAW video from the GFX100’s state-of-the-art medium format CMOS sensor. This makes it the world’s first commercially available medium format RAW video shooting system available.

The all-new SIGMA 18-50mm F2.8 DC DN | Contemporary is SIGMA’s first mirrorless zoom for crop sensor cameras.

The New Sony FE 70-200mm F2.8 GM OSS II promises to offer exceptional performance over the original GM model, such as blisteringly fast, accurate autofocus, phenomenal video capabilities and more.

The LUMIX BS1H is a versatile box-style camera combining the cinema-quality video performance of the LUMIX S1H into the easy-to-deploy box-style profile. Accommodating a 24-megapixel full-frame sensor with Dual Native ISO technology, the LUMIX BS1H further enhances its potential including 6K full-area high resolution recording, impressive bokeh, low-light performance, wide dynamic range of 14+ stops V-Log and more!

London, United Kingdom, 06ᵗʰ October 2021 – Canon Europe today announces the latest innovation in the EOS R System – a pioneering new virtual reality capture solution that leverages the superior capabilities of the RF mount.

We Are Proud to be Shortlisted in the Pro Moviemaker Gear of the Year Awards!

Are you a vlogger, a YouTuber, or perhaps a TikTok influencer? If so, you’ll want the best equipment at your disposal to help you produce high quality content with a truly professional look to get ahead of the competition. In this video, Sam Holland examines the Sony a7C and gives his insight into why he feels it could be the best vlogging camera available right now.

The ZV-E10 APS-C camera promises to deliver high quality video and audio performance, vlog-optimised functions and versatile connectivity – making it perfect for video creators!

We were delighted to assist Toby Webb recently, when came to us to hire the Sigma 60-600mm F4.5-6.3 DG OS HSM I S to use with his Panasonic GH5. With the combo, he filmed a short documentary about Esmée Gregorius and her life and career in surfing.

Do you like cameras? Do you like cars? If yes to both, or either, we have a treat in store for you! We recently teamed up with Sam Holland and his shooting colleague Harry Base, and it’s fair to say they were blown away by the new Sony FX6. They took it, along with the new 2021 BMW M4 Competition Coupé down to sunny Plymouth and it looks like they had a blast – literally!

Canon Europe today announces the launch of the RF 14-35mm F4L IS USM, its widest RF lens to date. The zoom lens completes its RF trinity of kitbag-friendly, compact f/4 lenses which together offer enthusiast and professional photographers a versatile focal range covering 14-200mm.

Can the Sony FX6 cinema camera fit on the DJI RS2 gimbal? The short answer is... YES! BUT... there are some important considerations to be made before hiring.

London, United Kingdom, 2nd June 2021: Today, Nikon introduces the first two macro lenses to join the Nikon Z family. The impressively lightweight NIKKOR Z MC 105mm f/2.8 VR S is a professional S-line macro lens capable of stunningly lifelike depth and detail. The NIKKOR Z MC 50mm f/2.8 is a compact, lightweight, and versatile lens that’s ideal for starting macro photographers who want to shoot vibrant close-ups.

Panasonic Corporation has today announced the development of the LUMIX GH6 that combines the new Micro Four Thirds sensor and a new image processor. This latest flagship model of the LUMIX G Series of Micro Four Thirds mirrorless cameras will be commercialised and released to the global market by the end of 2021.

Panasonic has unveiled its latest addition to its mirrorless range – the LUMIX GH5M2, offering 4K 60p 4:2:0 10-bit video recording and wireless live streaming capability.

This early May bank holiday, in addition to the usual free hire on a Sunday, we are also offering the Monday for free too, giving you 3 days of hire for the price of 1!

Today, alongside the development announcement of the EOS R3, a high-speed, high-responsive professional mirrorless camera designed to give sports and news photographers the advantage capturing fast action, Canon Europe announces three new RF lenses.