With the GFX100 Fujifilm has created a revolutionary model that’s as well suited to being used on a high-end commercial shoot in the studio as it is on location at the top of a mountain to capture landscapes in astonishing detail. Fast focusing, courtesy of on-sensor phase detection, as well as in-body image stabilisation transforms its performance compared to earlier GFX models. Image quality and dynamic range is out of this world and other than a few control quirks and inconsistencies between shooting in landscape and portrait format, it’s an outstanding medium format camera. We love that there’s no limitation as to where it can be used.

Surpassing the boundaries of what was possible in producing large format images, GFX100S builds on the ground-breaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability.

Photography is a practice of pursuing perfection, a continual balance between searching for quality and having total control that allows for the perfect image to exist between the moments that are seen and unseen. Hold space for those moments with Fujifilm GFX50S II and explore a new world of creative possibilities.