With the GFX100 Fujifilm has created a revolutionary model that’s as well suited to being used on a high-end commercial shoot in the studio as it is on location at the top of a mountain to capture landscapes in astonishing detail. Fast focusing, courtesy of on-sensor phase detection, as well as in-body image stabilisation transforms its performance compared to earlier GFX models. Image quality and dynamic range is out of this world and other than a few control quirks and inconsistencies between shooting in landscape and portrait format, it’s an outstanding medium format camera. We love that there’s no limitation as to where it can be used.

Surpassing the boundaries of what was possible in producing large format images, GFX100S builds on the ground-breaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability.

Coming soon.

Extremely portable are words rarely used to describe medium format cameras, but they can be in the case of Fujifilm’s rangefinder-style GFX 50R, which is as easy to carry around and use as a full-frame DSLR. Supported by an ever-growing range of GFX lenses, it’s a wonderfully tactile camera to use thanks to its arrangement of analog control dials and returns amazingly high levels of detail in its files. Fujifilm’s attractive film simulation modes, which mimic the colour of famous analog films, are also just a button press away. If a portable medium format camera for documentary, street and other outdoor use appeals, the GFX 50R has your name written all over it.