16 September 2025

The Fujifilm GFX ETERNA 55 has just been announced, bringing Fujifilm's incredible photographic tech to digital cinema in the form of a large-format sensor.

11 September 2025

It's a big September for pocket cinema cameras, as Nikon bursts onto the scene with the ZR, showcasing tech from RED

09 September 2025

The Canon EOS C50 camera is a game-changer for filmmakers and photographers seeking to enhance their creative freedom without compromising on quality.

23 July 2025

The Sony FX2 stands as the most budget-friendly camera in Sony's Cinema Line, incorporating a wealth of technology and insights from its photography and video products.

12 June 2025

Fujifilm's latest camera is a sleek 40.2MP mirrorless camera, marrying its compact pedigree with the latest X series technology and interchangeable lenses to boot.

06 June 2025

Our go-to Sony expert and taker of striking photos (whether he's in Iceland or Kendal) puts the new Sony 400-800mm F6.3-8 G OSS through its paces, with spectacular results...

28 May 2025

The latest outing in Sony's Cinema Line of cameras is imminently inbound! The Sony FX2 is takes the learnings of Sony's industry-leading cine cameras and puts it into a product with a far lower gateway to entry.

13 May 2025

In an exciting series of press releases, Panasonic has announced two new cameras and a lens. The S1II, S1IIE and S24-60mm F2.8 further fleshes out the Panasonic Lumix range.

29 April 2025

As we head into another set of Bank Holiday weekends, here's a friendly reminder that at Hireacamera, all Bank Holidays are FREE HIRE DAYS.

22 April 2025

This groundbreaking telephoto zoom lens is tailored for creators seeking unparalleled versatility and expressive potential. As the world's first lens with a maximum focal length of 150 mm and an F2 aperture, it opens new avenues for artistic exploration.