11 November 2025

While the camera body captures the pixels, the lens is the true artistic tool that dictates the look, feel, and perspective of your vlog, profoundly influencing how your audience connects with your content.

11 November 2025

We cut through the noise to provide a clear and practical guide on the crucial technical pillars of vlogging

06 November 2025

Canon's latest EOS R6 offers big upgrades including a brand new 32.5MP sensor and 7K 60P video recording, making it the perfect hybrid camera for creatives everywhere.

02 October 2025

The Sony FE 100mm F2.8 Macro GM OSS Full-Frame Lens is a transformative tool for photographers and filmmakers who desire both precision and creativity in their work.

25 September 2025

The first ultra-telephoto S series lens arrives to delight shooters everywhere, offering high resolution and sumptuous boken across the entire 500mm focal range.

22 September 2025

Hireacamera is absolutely delighted to once again be nominated for Photography News Award. These awards mean so much to the team here, especially because they're voted for by you, the customer.

16 September 2025

The Fujifilm GFX ETERNA 55 has just been announced, bringing Fujifilm's incredible photographic tech to digital cinema in the form of a large-format sensor.

11 September 2025

It's a big September for pocket cinema cameras, as Nikon bursts onto the scene with the ZR, showcasing tech from RED

09 September 2025

The Canon EOS C50 camera is a game-changer for filmmakers and photographers seeking to enhance their creative freedom without compromising on quality.

23 July 2025

The Sony FX2 stands as the most budget-friendly camera in Sony's Cinema Line, incorporating a wealth of technology and insights from its photography and video products.