The α mission is to give creators the power to realize their dreams. The Sony α1 is its most potent expression to date. 

Stills or video—the Z 9 flagship mirrorless camera will help you achieve flawless images without fail.

Capture speed in a way never thought possible. The EOS R3 is the new high-performance, high-speed mirrorless camera to mark a new era for pro sports photography and filmmaking.

Canon has thrown everything but the kitchen sink at the EOS-1D X Mark III to create their finest DSLR ever made. Professionals get Canon’s latest technology that includes a powerful Digic X processor, which facilitates 16fps continuous shooting via an optical viewfinder that offers clear viewing with no infuriating electronic lag. Greater dynamic range and detail is recorded in HEIF files than JPEGs, it has an initiative smart controller for rapid focus point positioning, and records full-width 4K/60p video. It’s larger and heavier than its mirrorless competition, however it benefits from a huge battery (2850 shots with the viewfinder) and presents everything a working pro needs. It’s an extraordinarily impressive and class-leading DSLR.

Capture breathtaking 8K video and 45MP stills with our smallest Cinema EOS camera that’s ready for anything.

The a7S III takes the S series to a whole new level of full-frame movie expression. Spectacular new speed combines with supreme sensitivity and ultra-low noise to put previously impossible 4K movie shoots on the menu, with high dynamic range, breathtaking focusing, and extra-strong image stabilisation. Full-frame E (FE) mount.

Canon’s premium full-frame model in the EOS R series, the EOS R5, is a masterstroke. It delivers a powerful combination of high resolution and high speed, capable of rattling out 45MP still images at up to a staggering 20fps, with its subject recognition and deep-learning AI technology making light work of focusing. The detail in its files leaves nothing to be desired and we are astounded by what’s possible at high sensitivity settings. It’s not adverse to overheating when recording lengthy 8K and 4K 120p video, but this point aside it’s an astonishing high resolution full frame camera you can’t fail but fall in love with.

The LUMIX S1H is the world’s first mirrorless camera capable of video recording at 6K/24p, combining professional-level video quality and high mobility of the mirrorless camera. Full frame L mount.

Though a minor update to Nikon’s magnificent Z 7, the Z 7 II introduces important revisions that enhance performance. By uniting a pair of Expeed 6 image processors together it can shoot continuously at up to 10fps for longer. There’s the option to ouput ProRes raw video via HDMI to an external recorder and the addition of 4K/60p video is well received. The Z 7 missed a trick by only having a single XQD card slot, The Z 7 II addresses this by adding a second SD card slot. The camera can be charged when it’s powered and having the option to select face and eye tracking during video recording video is another advantage.

The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III.