Tokyo, February 26, 2020 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the mirrorless digital camera FUJIFILM X-T4 in April 2020, the latest addition to the X Series of mirrorless digital cameras known for their compact and lightweight body and superior image quality based on the company's proprietary colour reproduction technology.
Adding to its extensive range of native full-frame E-mount lenses, Sony today announced the launch of a new G series lens, the FE 20mm F1.8 G (Model name SEL20F18G). Ensuring excellent G Lens resolution and bokeh, the FE 20mm F1.8 G is a compact, lightweight, ultra-wide prime – the widest full-frame prime lens in the E-mount line-up.
Elinchrom invites studio photographers to get out of their comfort zone with their newly unveiled mid-range compact studio flashes. Built to handle creative adventures, the ELCs deliver maximum reliability, extended lifetime and enhanced usability.
The Canon EOS-1D X Mark III is a highly anticipated camera, and this week we were lucky enough to have one lent to us by Canon to have a look around. In this video, we thought we would give you a quick run-down of the specs and new features, but if you are after some more in-depth information then stay tuned for a feature video from us soon!
Today Nikon announces the release of firmware version 3.00 for the Nikon Z 7 and Z 6 full-frame mirrorless cameras, and version 1.10 for the Z 50 DX-format mirrorless camera. These firmware updates offer a number of improvements to existing features, making the mirrorless series of cameras even more powerful.
Often favoured by urban or architectural photographers, tilt-shift lenses enable you to achieve a high level of image perspective control. They can however be something that are tricky to understand fully when you are starting out, so we thought we would give you a brief overview of what makes them so interesting.
For a limited time only, our preferred insurance providers, Performance Film & Media, are offering a 10% discount on insurance cover for equipment hire! So at this often quiet time of the year, now is the time to get booking for your next shoot – be it photo or video, or maybe even both.
Nikon has introduced two new NIKKOR Z lenses: the ultra-wide-angle NIKKOR Z 20mm f/1.8 S, and the NIKKOR Z 24-200mm f/4-6.3 VR telephoto zoom. Both lenses focus quickly, quietly, and smoothly, and are well sealed to protect from dust and moisture.
Canon announces 2020 RF lens products and launches the compact, versatile, lightweight RF 24-105mm F4-7.1 IS STM along with Extender RF 1.4x and Extender RF 2x.
Canon release details of the Canon EOS R5 – their new 8K-shooting, flagship mirrorless camera with high-speed continuous shooting, in-camera sensor image stabilisation and dual media slots.
The world's first APS-C mirrorless camera capable of internal 4K/60p 4:2:0 10-bit recording
Ultra HD 4K video at 60fps, HyperSmooth image stabilisation, 12MP stills in bursts of up to 30 fps
Nikon's new flagship DSLR with 153-point AF system, 14 fps, ISO 3280000, 20.8 MP FX-format CMOS sensor and 4K/UHD movies