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JUST ANNOUNCED: Canon introduces APS-C to the EOS R System with the EOS R7 and EOS R10

24 May 2022

JUST ANNOUNCED: Canon introduces APS-C to the EOS R System with the EOS R7 and EOS R10

Canon UK today announces its first APS-C EOS R System mirrorless cameras, the EOS R7 and EOS R10 – bringing the benefits of the EOS R System to the popular APS-C image sensor format. The APS-C format offers significant benefits for photography enthusiasts and content creators, including the potential to make smaller yet high-speed and high-performance cameras positioned perfectly for enthusiasts. Taking the essence of the EOS 7D series, the EOS R7 is suited to wildlife and sports photographers that need the added reach of APS-C, as well as the outstanding speed and tracking autofocus inspired by higher models in the range.

Built for the next generation of EOS ‘double digit’ users, the EOS R10 is a powerful all-rounder – capable of impressive stills and video performance to suit lifestyle creators and photographers on the move. Also launching today are two new RF-S lenses – the RF-S 18-45mm F4.5-6.3 IS STM, an ultra-compact everyday zoom lens and the RF-S 18-150mm F3.5-6.3 IS STM, a more versatile, high-magnification lens. Since the launch of the EOS R System, Canon has expanded its full-frame offering to provide a range of tools that suit the different needs of photographers and content creators. The launch of APS-C format EOS R System mirrorless cameras furthers Canon’s commitment to offering greater freedom of choice so that a wider group of photographers and content creators can achieve their creative ambitions.

A lens for every occasion

The EOS R7 and EOS R10 allow users to explore Canon’s huge range of RF lenses, and with adapters they can also be used with EF and EF-S lenses for a seamless transition from DSLR to mirrorless. Expanding the RF lens series, which currently features a total of 26 lenses ranging from 5.2mm to 1200mm, Canon is launching two new RF-S kit lenses, to provide further lightweight and versatile options for the EOS R7 and EOS R10 – the RF-S 18-45mm F4.5-6.3 IS STM and RF-S 18-150mm F3.5-6.3 IS STM. Offering a 35mm equivalent focal length, and with optical IS, they are perfect for shooting everything from landscapes and portraits to food and vlogs.

The RF-S 18-45mm F4.5-6.3 IS STM is the ideal multi-purpose lens for everyday shooting, thanks to its compact design and lens-retraction mechanism – which makes it perfect for travelling around with. With a manual focus override and leadscrew-type STM for smooth, quiet movie autofocus, it is an essential lens for everyday photography and capturing video content. A high magnification zoom lens covering wide-angle to telephoto lengths, the RF-S 18-150mm F3.5-6.3 IS STM is capable of a maximum magnification of 0.59x in MF mode to explore macro photography in everyday scenes.

Featuring Canon’s advanced optical technology that minimizes chromatic aberrations and offers distortion correction, these lenses deliver crisp, sharp images. Working collaboratively with the In Body Image Stabilizer (IBIS) in EOS R7 and Movie Digital IS in EOS R10, these lenses are equipped with Dynamic IS and in-lens optical image stabilisation, enabling up to 7-stops of IS in the RF-S 18-150mm F3.5-6.3 IS STM and 6.5-stops in RF-S 18-45mm F4.5-6.3 IS STM. With a 7-blade circular aperture, photographers can create beautifully soft backgrounds and sharp subjects.

 

We have both cameras and on order, and they will be available for hire via the links below:

Canon EOS R10

Canon EOS R7