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Sony announce RX10 IV

12 September 2017

Sony announce RX10 IV

The Sony RX10 family has always been popular with our holidaying customers who want a one stop solution.  However they have often been looked down on by normal photographers - bridge cameras just aren't sexy.  The RX10 III proved that Sony could pack a real punch with that 600mm lens and rumours have been circulating that surely it was only a matter of time before Sony's new technology arrived in a successor.

Well here it is - the RX10 IV, the first of the RX10 family to use the three-layer stacked Exmor RS CMOS sensor.  Combined with Sony's BIONZ X image processor, this produces quite a powerhouse with an AF Speed of just 0.03 seconds and up to 24fps continuous shooting with full AF/AE tracking.  The RX10 IV features a Fast Hybrid AF system that combines 315 focal-plane phase-detection AF points over approximately 65% of the sensor with contrast-detection AF.  

A first for a Sony Cybershot camera, the RX10 IV uses High-density Tracking AF technology.  Previously only available on Alpha interchangeable cameras, it concentrates AF points around a subject to improve tracking and focus accuracy, allowing even the most unpredictable subjects including fast-moving athletes and birds in flight to be captured with ease.  Other AF improvements in the new RX10 IV camera include an enhanced version of the popular Eye AF, Touch Focus and Focus Range Limiter. AF-ON setting is also assignable, as well as multiple AF modes including AF-S, AF-C and AF-A, which can be easily adjusted based on user preferences and shooting situations.

The RX10 IV also has a high speed Anti-Distortion Shutter (maximum shutter speed of up to 1/32000 second) that reduces the “rolling shutter” effect commonly experienced with fast moving subjects, and can shoot completely silently in all modes, including continuous high speed shooting, when electronic shutter is engaged. A mechanical shutter mode is also available as well if required by the user.

Sony RX10 IVThe 24-600mm Zeiss Vario Sonnar T* lens features a maximu aperture of f/2.4-f/4.  It includes a super ED (extra-low dispersion) glass element and ED aspherical lenses to minimise chromatic aberration, and ZEISS® T* Coating to minimise flare and ghosting.  The lens also has built-in Optical SteadyShot™ image stabilisation that helps to reduce camera shake and image blur. When the feature is activated, it is equivalent to an approximate 4.5 steps shutter speed improvement.  Additionally, with a minimum focusing distance of 72 cm (2.36 ft) and 0.49x maximum magnification at a fully extended 600mm, the lens is capable of producing amazingly detailed tele-macro images.

The new RX10 IV becomes the latest Cyber-shot RX camera to offer the advantages of 4K (QFHD 3840 x 2160) movie recording, with its Fast Hybrid AF system realising approximately 2x faster focusing speed compared to the RX10 III.  In 4K mode, the new RX10 IV utilises full pixel readout without pixel binning. The camera uses the XAVC S codec, recording video at a data rate of up to 100 Mbps depending on shooting mode. Users have the option of shooting at either 24p or 30p in 4K mode (100 Mbps), or in frame rates of up to 120p in Full HD mode.

The new camera also has a variety of other video features including Picture Profile, S-Log3/S-Gamut3, Gamma Display Assist, Proxy recording, Time Code / User Bit and more, as well as input for external microphone and output for headphone monitoring.  Super slow motion video recording is also available, with an extended duration of about 4 seconds (in quality priority mode) and 7 seconds (in shoot time priority). This unique feature gives users the ability to choose among 1000fps, 500fps and 250fps frame rates and among 50p, 25p and 24p playback formats.

The new RX10 IV features Sony’s latest 3.0-type 1.44M dot tiltable LCD screen with Touch Focus and Touch Pad function (another first for the Cyber-shot RX series) for quick and smooth focusing operation, and WhiteMagic technology, ensuring that LCD viewing is bright and clear in even the harshest outdoor lighting conditions. Additionally, it is equipped with an approx. 2.35M dot high-contrast XGA OLED Tru-Finder, ensuring true-to-life image preview and playback functionality. Triple lens rings for aperture, zoom and focus are also available, with a completely quiet, smooth option for the aperture ring that is ideal for video shooters.

To enhance customisation, “My Menu” functionality has been added, allowing up to 30 frequently used menu items to be custom registered. Menus are colour coded for easier recognition and navigation, and a new Movie Settings menu has been introduced to improve the overall video shooting experience.


The Sony RX10 IV is in stock and available for hire, HERE.