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Our go-to Sony expert and taker of striking photos (whether he's in Iceland or Kendal) puts the new Sony 400-800mm F6.3-8 G OSS through its paces, with spectacular results...

As we head into another set of Bank Holiday weekends, here's a friendly reminder that at Hireacamera, all Bank Holidays are FREE HIRE DAYS.

When we heard that regular customer Jonny Gios was plotting a trip to Iceland this winter, we were delighted to get involved by providing some kit.

When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.

As a keen Amateur chef with a very deliberate capital A, shooting food and cookery seemed an obvious next step on my photographic adventure, as well as the chance to dabble with a little video too. 

The second in a series of articles investigating the history of the leading lights in our industry, this week we take a detailed look at Sony. From humble beginnings fixing radios in a department store, to one of the most innovative and successful manufacturers of cameras in the world.

Regular hirer Jonny Gios recently returned from Iceland and was kind enough to provide some of his best shots along with a few words about his trip. There are some absolutely stunning images here, so cosy up with a coffee and join us as we enjoy the best that Iceland has to offer.

Following a successful showing at the Espacio Gallery in London last week, regular hirer Vitor Lopes was kind enough to send us some shots from his Surfskate and surfing portrait photography exhibition.

When regular hirer Vitor Lopes got in touch to tell us about his latest portrait photography exhibition in London highlighting the Surfskate movement there, we jumped at the chance for an interview.

At time of writing, NASA’s Curiosity Rover has been exploring the surface of Mars for 3841 days – over 10 years. This is an incredible achievement when you consider the difficulties in even getting the Rover there

Aaron is a photographer that excels at a variety of genres – everything from street and landscapes to live music. Following an unfortunate incident in Paris, he was left without a lens for an upcoming project, with very little time to obtain one!

In an era where home streaming productions are vying for position alongside theatrical releases, and nominees are chosen from a wide variety of countries, there is a diverse selection to enjoy this year.

Are you about to embark on an exciting trip? Be it local or somewhere far flung, travel photography can be incredibly inspiring. You get to combine two wonderful pastimes all whilst absorbing the native cultures.

If you think about it, one of the most accessible places the general public is exposed to art is album covers. Whether you have any interest in photography or not, it’s highly likely you’re listening to something.

With most phones now claiming to offer monumental megapixel counts, you may wonder why many people are happy to shell out for a mirrorless or DSLR system. ‘Proper’ camera sceptics will no doubt argue that a phone is always with you and has a much more pocket-friendly form factor, and while this is true, there are sacrifices to make in return for convenience.

Fujifilm's latest camera is a sleek 40.2MP mirrorless camera, marrying its compact pedigree with the latest X series technology and interchangeable lenses to boot.

Our go-to Sony expert and taker of striking photos (whether he's in Iceland or Kendal) puts the new Sony 400-800mm F6.3-8 G OSS through its paces, with spectacular results...

The latest outing in Sony's Cinema Line of cameras is imminently inbound! The Sony FX2 is takes the learnings of Sony's industry-leading cine cameras and puts it into a product with a far lower gateway to entry.

In an exciting series of press releases, Panasonic has announced two new cameras and a lens. The S1II, S1IIE and S24-60mm F2.8 further fleshes out the Panasonic Lumix range.

As we head into another set of Bank Holiday weekends, here's a friendly reminder that at Hireacamera, all Bank Holidays are FREE HIRE DAYS.

This groundbreaking telephoto zoom lens is tailored for creators seeking unparalleled versatility and expressive potential. As the world's first lens with a maximum focal length of 150 mm and an F2 aperture, it opens new avenues for artistic exploration.

Now available at Hireacamera, the Panasonic Lumix S5D is an under-the-radar sort of camera that has bags of features and plenty to offer both stills and video shooters alike.

Fujifilm has today announced its brand new camera, the Fujifilm GFX100RF. Offering medium format shooting in a compact form factor, this camera takes one of the most powerful systems in the business and makes it lighter and easier to hand-hold

When we heard that regular customer Jonny Gios was plotting a trip to Iceland this winter, we were delighted to get involved by providing some kit.

The Panasonic Lumix S1R II is a high-performance mirrorless camera designed for hybrid creators, combining a 44.3MP BSI CMOS sensor with advanced engine technology for stunning stills and videos.

It's that time of year once more! The nominations are in and voting has opened for the annual Amateur Photographer Good Service Awards, and we would be hugely appreciative if you could send a vote our way!

We're delighted to now stock the brand new flagship camera from Sony, the Sony a1 II, along with Sony's brand new telephoto launched alongside this new camera, the Sony FE 28-70mm F2 GM.

It's become something of a tradition that we serve up a whole host of free days each festive season, and 2024 is no exception. LIVE NOW - get 12 days for the price of 2 this Christmas!

After months of speculation, Sony has today launched a successor to its flagship camera, the a1. The Sony a1 was revealed via livestream, and promises multiple improvements over its predecessor, alongside a brand new lens, the Sony FE 28-70mm F2 GM.

As we head into the festive season, we're absolutely delighted to announce that we've won 'Best Rental House' at the Pro Moviemaker Gear of the Year awards.

Fujifilm has today announced a brand new camera in its X series, the Fujifilm X-M5. Aimed squarely at content creation, Fujifilm calls it "it’s the perfect companion to record everyday life."

Fujifilm's latest camera is a sleek 40.2MP mirrorless camera, marrying its compact pedigree with the latest X series technology and interchangeable lenses to boot.

In an exciting series of press releases, Panasonic has announced two new cameras and a lens. The S1II, S1IIE and S24-60mm F2.8 further fleshes out the Panasonic Lumix range.

Now available at Hireacamera, the Panasonic Lumix S5D is an under-the-radar sort of camera that has bags of features and plenty to offer both stills and video shooters alike.

Fujifilm has today announced its brand new camera, the Fujifilm GFX100RF. Offering medium format shooting in a compact form factor, this camera takes one of the most powerful systems in the business and makes it lighter and easier to hand-hold

When we heard that regular customer Jonny Gios was plotting a trip to Iceland this winter, we were delighted to get involved by providing some kit.

The RF 16-28mm F2.8 IS STM lens by Canon is a remarkable addition to the world of photography, offering a blend of versatility and high performance in a compact form.

We're delighted to now stock the brand new flagship camera from Sony, the Sony a1 II, along with Sony's brand new telephoto launched alongside this new camera, the Sony FE 28-70mm F2 GM.

Exciting news for photographers and videographers! Nikon has just announced the new NIKKOR Z 28-135mm f/4 PZ lens, designed for versatility and precision across photo and video applications. Soon to be available for hire on Hireacamera.

Canon's latest lens announcements introduce exciting options for both traditional and emerging visual storytellers.

When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.

Soon available at Hireacamera, the FUJINON XF500mmF5.6 R LM OIS WR and XF16-55mm F2.8R LM WR II lenses are the perfect combination of power, versatility, and performance. Read on for key features and reasons to hire these lenses.

Discover the versatile SIGMA 28-105mm F2.8 DG DN | Art lens now available for rental at Hireacamera. Perfect for photographers and videographers, this high-performance lens offers exceptional clarity and portability. Hire it today and capture stunning shots!

The new Sony FE 85mm F1.4 GM II lens is in stock and ready to hire! Experience stunning bokeh, high-resolution imagery, and fast autofocus in a compact, lightweight design.

Fujifilm is revolutionizing the medium format camera market with the GFX100S II, making high-end photography more accessible. This latest model boasts a giant sensor that delivers exceptional image quality and detail, rivaling far more expensive systems.

Discover Canon’s RF 28-70mm F2.8 IS STM lens, offering a fast aperture, stunning image quality, and 5.5-stop image stabilization in a lightweight, portable design. Perfect for portraits, travel, and low-light photography.

Discover Nikon's NIKKOR Z 50mm f/1.4, a lightweight, fast prime lens for the Nikon Z system. With an f/1.4 aperture, it's perfect for portraits, landscapes, and video, offering stunning bokeh and sharpness.

Fujifilm's latest camera is a sleek 40.2MP mirrorless camera, marrying its compact pedigree with the latest X series technology and interchangeable lenses to boot.

The latest outing in Sony's Cinema Line of cameras is imminently inbound! The Sony FX2 is takes the learnings of Sony's industry-leading cine cameras and puts it into a product with a far lower gateway to entry.

In an exciting series of press releases, Panasonic has announced two new cameras and a lens. The S1II, S1IIE and S24-60mm F2.8 further fleshes out the Panasonic Lumix range.

Now available at Hireacamera, the Panasonic Lumix S5D is an under-the-radar sort of camera that has bags of features and plenty to offer both stills and video shooters alike.

We're delighted to now stock the brand new flagship camera from Sony, the Sony a1 II, along with Sony's brand new telephoto launched alongside this new camera, the Sony FE 28-70mm F2 GM.

Canon's latest lens announcements introduce exciting options for both traditional and emerging visual storytellers.

When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.

The Canon EOS R5 Mark II is now available for hire, offering a 45MP full-frame sensor, 8K video, and advanced autofocus. Perfect for both photography and video projects. Pair with the optional battery grip for extended video recording.

The Sony FX3 Cinema Camera bridges the gap between mirrorless video cameras and full-fledged cinema cameras, making it ideal for filmmakers transitioning into cinema production. With professional-grade features like 4K 120p recording, advanced autofocus, and a compact design, the FX3 is perfect for any videography project. Available to hire now.

The Canon EOS C400 is a highly versatile 6K full-frame camera designed for cinematic production, live broadcasts, and virtual content creation. Featuring a 6K BSI sensor, 16 stops of dynamic range, triple base ISO, and advanced autofocus, this camera delivers exceptional quality across a variety of professional workflows.

The Sony a7S III offers unparalleled low-light performance and 4K video recording at up to 120fps, making it an ideal choice for filmmakers and content creators. With advanced real-time autofocus, dual card slots, and a compact, lightweight design, this camera delivers exceptional cinematic quality. Find out more about the camera in our Product Spotlight.

The Canon EOS C70 is a compact, feature-packed cinema camera offering 4K recording with a Super 35mm DGO sensor. With an RF mount, Dual Pixel AF, and professional-grade connectivity, it's an ideal choice for filmmakers looking to capture high-quality footage in a portable form factor. Perfect for various productions, from documentaries to corporate shoots, the C70 bridges the gap between cinema cameras and compact form while maintaining professional standards.

RØDE introduces the RØDECaster Video, a groundbreaking all-in-one production console that integrates video switching and professional audio capabilities, ideal for content creators, streamers, and video podcasters.

The new Blackmagic PYXIS Monitor offers a 5" HDR touchscreen, full camera control, and multiple mounting options for ultimate flexibility with Blackmagic PYXIS and URSA Cine cameras. Available soon.

Introducing the Canon EOS C80, a compact yet powerful 6K full-frame cinema camera designed to meet the needs of today’s filmmakers.