NEWS: Two of Fujifilm Mirrorless Digital Cameras Win at the EISA Awards 2019

15 August 2019 | Category: General News

NEWS: Two of Fujifilm Mirrorless Digital Cameras Win at the EISA Awards 2019

 

Tokyo, August 15, 2019 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that FUJIFILM GFX 100 (GFX100), GFX camera, carrying the large format sensor approximately 1.7 times the size of the 35mm full-frame sensor, and the FUJIFILM X-T3 (X-T3), X Series mirrorless digital camera, carrying the APS-C sensor, have both won EISA Awards. The GFX 100, which realises extraordinary image quality captured by its sensor boasting the world's highest resolution of 102 million pixels was chosen as the Best Product in “Camera Innovation 2019 - 2020”. The X-T3, which achieves fast and accurate autofocus was named the Best Product in “Advanced Camera 2019 - 2020.” This is the first EISA Award the company has won for the GFX Series and marks the ninth-consecutive win for the X Series.

Toshi Iida, General Manager, Optical Device and Electronic Imaging Products Division, commented, “We are very pleased to be recognised by EISA in this way. Both cameras are proving to be very popular and their success is testament to our years of investment in sensor, processor, and optical technologies. My team is passionate about getting it right for our customers. Looking at the demand for these two models, it seems we got things about as right as we could. Demand for the GFX 100, especially, has massively exceeded our expectations”.

Fujifilm GFX 100

EISA Camera Innovation

Commenting on the GFX 100, the judges said, “With the GFX 100, Fujifilm has made a 100-megapixel medium format camera that does not suffer from the restraints usually associated with large-sensor, high-resolution systems. As the first camera of this type with in-body image stabilisation, it can be used for handheld shooting under a much wider range of conditions. The spring-mounted shutter mechanism is isolated from the sensor, minimising the risk of shutter vibration affecting the sharpness. The GFX 100 is also the first medium format camera to offer on-sensor phase detection, which results in much faster autofocus. What's more, it's the first medium format camera to shoot 4K video with no field-of-view crop."

 

Fujifilm X-T3

EISA ADVANCED CAMERA 2019-2020

Commenting on the X-T3, the judges said, “With the X-T3, Fujifilm takes its popular X system to a higher level. The new 26-megapixel X-Trans CMOS 4 image sensor does not require a low-pass filter and therefore delivers unusually detailed images. The camera features extremely fast autofocus and continuous shooting at up to 30fps, making it well suited for action photography. The video mode is equally impressive, offering 4K recording at 60fps along with professional features such as F-Log and Hybrid Log Gamma. Photographers who don't need all of the X-T3's advanced features should also consider its less-expensive sister model, the X-30."

 

Hire links:

Fujifilm GFX 100

Fujifilm X-T3