LATEST NEWS

Fujifilm has today announced a brand new camera in its X series, the Fujifilm X-M5. Aimed squarely at content creation, Fujifilm calls it "it’s the perfect companion to record everyday life."

We're delighted to announce that we are once again on the shortlist at the Photography News Awards. These awards are voted exclusively by customers like you, and we always feel that makes them more important than general industry gongs!

The new Blackmagic PYXIS Monitor offers a 5" HDR touchscreen, full camera control, and multiple mounting options for ultimate flexibility with Blackmagic PYXIS and URSA Cine cameras. Available soon.

Sony Unveils the FE 85mm F1.4 GM II: The Ultimate Lens for Stunning Bokeh and High Resolution

Wednesday 17th July 2024: Canon lifts the lid on its exciting new cameras. The Canon EOS R1 was leaked several weeks back, but specs have now been confirmed. Similiarly exciting, the new R5 II is a real powerhouse!

It's that time of the year again! We've once again been shortisted for the award of Best Hire Company at the Pro Moviemaker Gear of the Year Awards.

Yes, we know, we always do this, but that doesn't make it any less worth shouting about! At Hireacamera, Sundays and Bank Holidays are always free, so when a Bank Holiday weekend comes around you'll always get a great deal.

Have you ever wanted to be part of an award winning, industry leading company but want to be more than just a number? Do you want to feel like you can make a difference? If you’ve answered yes to these questions then this could be the opportunity for you!

It's only been a few weeks since Christmas and New Year, but here at Hirecamera we've already got a good reason to get the party poppers out again! We're delighted to announce that we've won Best Specialist Service Provider at the Photography News Awards 2023.

What a prolific year for Sigma! Once considered nothing more than a 'budget' alternative to first party manufacturers, Sigma has long-since shed that moniker.

Another year down, another award-winning run for Panasonic - namely Tipa's 'best full frame expert camera' and NAB show's award of excellence for the Panasonic Lumix S5II.

Fujifilm continues to push the envelope. Ending 2022 in an extremely strong position having recently launched the Fujifilm X-T5, Fujifilm had already bolstered its X series product line earlier that year with the X-H2 and X-H2S respectively

Regular hirer Jonny Gios recently returned from Iceland and was kind enough to provide some of his best shots along with a few words about his trip. There are some absolutely stunning images here, so cosy up with a coffee and join us as we enjoy the best that Iceland has to offer.

It's that festive time of year again where we pull on our Christmas jumpers to raise some money for Save The Children.

It's been another stellar year for Sony. It scooped multiple awards, including Best Full Frame Professional Camera for the brilliant a7R V and Best Standard Prime Lens for the razor-sharp FE 50mm F1.4 GM at TIPA 2023.

Resident Nikon expert Laura takes us through the latest and greatest kit from the japanese manufacturer, and has some recommendations for kit you might want to take for a spin over the Christmas period.

When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.

The Canon EOS R5 Mark II is now available for hire, offering a 45MP full-frame sensor, 8K video, and advanced autofocus. Perfect for both photography and video projects. Pair with the optional battery grip for extended video recording.

The Canon EOS C400 is a highly versatile 6K full-frame camera designed for cinematic production, live broadcasts, and virtual content creation. Featuring a 6K BSI sensor, 16 stops of dynamic range, triple base ISO, and advanced autofocus, this camera delivers exceptional quality across a variety of professional workflows.

Discover the versatile SIGMA 28-105mm F2.8 DG DN | Art lens now available for rental at Hireacamera. Perfect for photographers and videographers, this high-performance lens offers exceptional clarity and portability. Hire it today and capture stunning shots!

Canon's latest lens announcements introduce exciting options for both traditional and emerging visual storytellers.

When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.

Soon available at Hireacamera, the FUJINON XF500mmF5.6 R LM OIS WR and XF16-55mm F2.8R LM WR II lenses are the perfect combination of power, versatility, and performance. Read on for key features and reasons to hire these lenses.

Discover the versatile SIGMA 28-105mm F2.8 DG DN | Art lens now available for rental at Hireacamera. Perfect for photographers and videographers, this high-performance lens offers exceptional clarity and portability. Hire it today and capture stunning shots!

The new Sony FE 85mm F1.4 GM II lens is in stock and ready to hire! Experience stunning bokeh, high-resolution imagery, and fast autofocus in a compact, lightweight design.

Fujifilm is revolutionizing the medium format camera market with the GFX100S II, making high-end photography more accessible. This latest model boasts a giant sensor that delivers exceptional image quality and detail, rivaling far more expensive systems.

Discover Canon’s RF 28-70mm F2.8 IS STM lens, offering a fast aperture, stunning image quality, and 5.5-stop image stabilization in a lightweight, portable design. Perfect for portraits, travel, and low-light photography.

Discover Nikon's NIKKOR Z 50mm f/1.4, a lightweight, fast prime lens for the Nikon Z system. With an f/1.4 aperture, it's perfect for portraits, landscapes, and video, offering stunning bokeh and sharpness.

SIGMA has raised the bar once again with the launch of its new 28-105mm F2.8 DG DN | Art lens, offering photographers and videographers a versatile and portable solution for full-frame mirrorless systems.

SIGMA Corporation is pleased to announce the launch of the SIGMA 10-18mm F2.8 DC DN | Contemporary Lens for Canon RF Mount.

Sony Unveils the FE 85mm F1.4 GM II: The Ultimate Lens for Stunning Bokeh and High Resolution

Wednesday 17th July 2024: Canon lifts the lid on its exciting new cameras. The Canon EOS R1 was leaked several weeks back, but specs have now been confirmed. Similiarly exciting, the new R5 II is a real powerhouse!

We’re delighted to announce that we've won the Amateur Photographer Good Service Award for the fourth year in a row!

The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is a high-power ultra-telephoto zoom lens exclusively for full-frame mirrorless cameras with a unique 10x focal length.

Panasonic has announced the LUMIX S 14-28mm F4-5.6 MACRO, a new ultra-wide-angle zoom lens for the L-Mount system.

Canon's latest lens announcements introduce exciting options for both traditional and emerging visual storytellers.

When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.

The Canon EOS R5 Mark II is now available for hire, offering a 45MP full-frame sensor, 8K video, and advanced autofocus. Perfect for both photography and video projects. Pair with the optional battery grip for extended video recording.

The Sony FX3 Cinema Camera bridges the gap between mirrorless video cameras and full-fledged cinema cameras, making it ideal for filmmakers transitioning into cinema production. With professional-grade features like 4K 120p recording, advanced autofocus, and a compact design, the FX3 is perfect for any videography project. Available to hire now.

The Canon EOS C400 is a highly versatile 6K full-frame camera designed for cinematic production, live broadcasts, and virtual content creation. Featuring a 6K BSI sensor, 16 stops of dynamic range, triple base ISO, and advanced autofocus, this camera delivers exceptional quality across a variety of professional workflows.

The Sony a7S III offers unparalleled low-light performance and 4K video recording at up to 120fps, making it an ideal choice for filmmakers and content creators. With advanced real-time autofocus, dual card slots, and a compact, lightweight design, this camera delivers exceptional cinematic quality. Find out more about the camera in our Product Spotlight.

The Canon EOS C70 is a compact, feature-packed cinema camera offering 4K recording with a Super 35mm DGO sensor. With an RF mount, Dual Pixel AF, and professional-grade connectivity, it's an ideal choice for filmmakers looking to capture high-quality footage in a portable form factor. Perfect for various productions, from documentaries to corporate shoots, the C70 bridges the gap between cinema cameras and compact form while maintaining professional standards.

RØDE introduces the RØDECaster Video, a groundbreaking all-in-one production console that integrates video switching and professional audio capabilities, ideal for content creators, streamers, and video podcasters.

The new Blackmagic PYXIS Monitor offers a 5" HDR touchscreen, full camera control, and multiple mounting options for ultimate flexibility with Blackmagic PYXIS and URSA Cine cameras. Available soon.

Introducing the Canon EOS C80, a compact yet powerful 6K full-frame cinema camera designed to meet the needs of today’s filmmakers.

Wednesday 4th September 2024: GoPro has announced two exciting new cameras: the flagship HERO13 Black and the ultra-compact HERO.

Wednesday 17th July 2024: Canon lifts the lid on its exciting new cameras. The Canon EOS R1 was leaked several weeks back, but specs have now been confirmed. Similiarly exciting, the new R5 II is a real powerhouse!

Canon unveils three new lenses: The Canon RF 24-105mm F2.8L USM Z, the Canon 200-800mm F6.3-9 IS USM, and the Canon RF-S 10-18mm F4.5-6.3 IS STM to further bolster their range of incredible lenses

Canon recently unveiled its very first selection of cine lenses designed to work natively with its full frame mirrorless RF mount.

As a keen Amateur chef with a very deliberate capital A, shooting food and cookery seemed an obvious next step on my photographic adventure, as well as the chance to dabble with a little video too. 

The second in a series of articles investigating the history of the leading lights in our industry, this week we take a detailed look at Sony. From humble beginnings fixing radios in a department store, to one of the most innovative and successful manufacturers of cameras in the world.

Regular hirer Jonny Gios recently returned from Iceland and was kind enough to provide some of his best shots along with a few words about his trip. There are some absolutely stunning images here, so cosy up with a coffee and join us as we enjoy the best that Iceland has to offer.

Following a successful showing at the Espacio Gallery in London last week, regular hirer Vitor Lopes was kind enough to send us some shots from his Surfskate and surfing portrait photography exhibition.

When regular hirer Vitor Lopes got in touch to tell us about his latest portrait photography exhibition in London highlighting the Surfskate movement there, we jumped at the chance for an interview.

At time of writing, NASA’s Curiosity Rover has been exploring the surface of Mars for 3841 days – over 10 years. This is an incredible achievement when you consider the difficulties in even getting the Rover there

Aaron is a photographer that excels at a variety of genres – everything from street and landscapes to live music. Following an unfortunate incident in Paris, he was left without a lens for an upcoming project, with very little time to obtain one!

In an era where home streaming productions are vying for position alongside theatrical releases, and nominees are chosen from a wide variety of countries, there is a diverse selection to enjoy this year.

Are you about to embark on an exciting trip? Be it local or somewhere far flung, travel photography can be incredibly inspiring. You get to combine two wonderful pastimes all whilst absorbing the native cultures.

If you think about it, one of the most accessible places the general public is exposed to art is album covers. Whether you have any interest in photography or not, it’s highly likely you’re listening to something.

With most phones now claiming to offer monumental megapixel counts, you may wonder why many people are happy to shell out for a mirrorless or DSLR system. ‘Proper’ camera sceptics will no doubt argue that a phone is always with you and has a much more pocket-friendly form factor, and while this is true, there are sacrifices to make in return for convenience.