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NOW IN STOCK: Sony a6600 APS-C Mirrorless Camera

15 November 2019

NOW IN STOCK: Sony a6600 APS-C Mirrorless Camera


On the 28th of August this year, Sony Electronics announced the launch of the Alpha 6600 (model ILCE-6600), bringing many of Sony’s most advanced imaging technologies into a compact, lightweight APS-C body. The new, extremely versatile Alpha 6600 camera has been designed to address the needs of the most demanding photographers and videographers.

The Alpha 6600 offers a lightning-fast autofocus acquisition time of 0.02 seconds. With 425 focal-plane phase-detection autofocus (AF) points covering approximately 84 percent of the image area and 425 contrast-detection AF points, the high density and wide coverage of the AF system ensures reliable AF, even in the most challenging light conditions. This new model benefits from Sony’s ‘Real-time Tracking’ which utilises Sony’s latest algorithm with Artificial Intelligence-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen. In addition, the new model offers ‘Real-time Eye AF’, the latest version of Sony’s acclaimed Eye AF technology. Real-time Eye AF employs AI-based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF for both humans and animals, and it allows the photographer to concentrate exclusively on composition. The Alpha 6600 also offers Real Time Eye AF in video (not yet for animals), when activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to whether it is in focus or not.

Additionally, the a6600 can shoot high-quality 4K video, and includes a microphone jack and flip screen that allows for easy framing and shooting of vlog-style content, it also features a headphone jack to monitor audio.

An Eye for Detail

Based upon feedback from users of existing Sony APS-C camera users, Sony has added features to the Alpha 6600 to fine tune the user experience. These include:

• Improved colour reproduction; algorithms inherited from full-frame models deliver natural colour reproduction, particularly in skin tones

• Hi-resolution internal 4K movie recording with full-pixel readout without pixel binning in Super 35mm format with easy smartphone transfers via the Imaging Edge™ Mobile application

• Interval shooting for stunning time-lapse videos

• 180-degree tiltable, 3.0-type 921k-dot (approx.) LCD touch screen

• Integrated Microphone input for clear and crisp audio on video recordings


Sony a6600 hire

Across an ISO range of 100-32000 (expandable to ISO 50 – 102,400), the new Alpha 6600 offers superb low-noise performance and delivers extremely high-quality images, even in low-light conditions. By applying noise reduction and sharpness processing optimally in each area, Area-specific Noise Reduction and Detail Reproduction Technology greatly reduce noise while preserving high resolution. This contributes to fine reproduction of subject textures and shadow details.

The Alpha 6600 features many of the technology breakthroughs that are attracting praise on Sony’s high-end full-frame cameras. These include:

• Sony’s innovative 5-axis in-body image stabilization system that results in a 5.0-step shutter speed advantage

• Implementation of the industry-leading long battery life with Sony Z Battery for the first time on an APS-C camera, enabling extended power performance; approx. 720 still images using viewfinder, approx. 810 images using LCD monitor

• A tough magnesium alloy design that is dust and moisture resistant

• Real-time Eye AF for movie shooting; when activated, the eye of a subject is automatically tracked with high precision and reliability. Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected

• Integrated headphone jack which allows the user to connect high-quality headphones for accurate monitoring of recorded sound

4K Recording

Sony a6600 video rental

The Alpha 6600 boasts internal 4K movie recording in Super 35mm format with full pixel readout without pixel binning, to enable them to capture approximately 2.4x the amount of information required for 4K movies. This oversampling results in stunning footage, delivered in the XAVC S™ format with unparalleled resolution. The Alpha 6600 is also equipped with an HLG (Hybrid Log-Gamma) picture profile that supports an instant HDR workflow. Recorded movies played back on an HDR (HLG) compatible televisions will appear true-to-life, with no blocked shadows or blown highlights, and without the need for colour grading. For users who want to colour grade their footage in post-production, S-Log3 and S-Log2 Gamma profiles are provided.


The Sony a6600 is available for hire, HERE.