The α mission is to give creators the power to realize their dreams. The Sony α1 is its most potent expression to date. 

The a7S III takes the S series to a whole new level of full-frame movie expression. Spectacular new speed combines with supreme sensitivity and ultra-low noise to put previously impossible 4K movie shoots on the menu, with high dynamic range, breathtaking focusing, and extra-strong image stabilisation. Full-frame E (FE) mount.

Sony has excelled themselves with the A7R IV. They’ve created a master of resolution that does so much more than offer an outrageously high 61MP output. It captures full-resolution images at a healthy 10fps, processes high volumes of data without delay, delivers an absurdly impressive ISO performance and offers a jaw-dropping dynamic range performance. A revised handgrip, refined weather seals and wider phase-detection coverage, combined with an extremely useful 26MP APS-C crop mode are reasons to choose it ahead of the A7R III. The A7R IV is a dream camera. It achieves the unthinkable and excels in each and every criteria.

The ALPHA 7 IV takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. 

The ‘C’ in a7C stands for compact. Full-frame mirrorless cameras with in-body image stabilisation don’t come smaller and it successfully squeezes the core features from the a7 III into a body that shares a common resemblance with Sony’s a6000-series of APS-C mirrorless cameras. Sony should be applauded for fitting a fully articulated screen, 2.36m-dot electronic viewfinder and IBIS into a camera so small. The way the microphone port is positioned so it doesn’t foul movement of the screen is a nice touch. It’s a camera that offers a remarkable specification for its size, but its handling, especially with large lenses, has nothing on the Sony a7 III.

If you don’t demand the outright speed of the Sony alpha 9 or phenomenal high resolution output offered by the Sony a7R IV, Sony’s general-purpose a7 III delivers all that you need and more. It’s a full-frame camera that’s smaller, lighter and faster than enthusiast DSLR’s of the past and puts in a reliable performance when faced with hard-to-shoot subjects, or challenging low light scenes. Factor Sony’s extensive lineup of superb E-mount lenses into the equation and it’s no wonder the a7 III has become one of the most popular all-rounders in the full-frame market’. Full-frame E (FE) mount.

Sony ZV-E10 vlogging camera hire.