If you don’t demand the outright speed of the Sony alpha 9 or phenomenal high resolution output offered by the Sony a7R IV, Sony’s general-purpose a7 III delivers all that you need and more. It’s a full-frame camera that’s smaller, lighter and faster than enthusiast DSLR’s of the past and puts in a reliable performance when faced with hard-to-shoot subjects, or challenging low light scenes. Factor Sony’s extensive lineup of superb E-mount lenses into the equation and it’s no wonder the a7 III has become one of the most popular all-rounders in the full-frame market’. Full-frame E (FE) mount.
'If you don’t demand the outright speed of the Sony alpha 9 or phenomenal high resolution output offered by the Sony a7R IV, Sony’s general-purpose a7 III delivers all that you need and more. Its compatibility with the vast range of E-mount lenses has made the a7 III a top pick among full-frame cameras. The Sony a7 III is an all-around performer, suitable for various photography and videography requirements. Its compact size and robust features make it a popular choice among both professionals and enthusiasts.'
Image Quality and Performance
The Sony A7III features a newly developed 24.2MP full-frame back-illuminated Exmor R CMOS image sensor. This sensor, combined with the BIONZ X image processor, provides excellent image quality even in challenging low-light conditions. The camera's broad ISO range (100-51200, expandable to 50-204800 for stills). It's also expandable to a 15-stop dynamic range, helping capture beautiful images with true colors.
One of the standout features of the Sony A7III is its advanced autofocus system. It boasts 693 phase-detection AF points covering 93% of the image area and 425 contrast-detection AF points. This efficient AF system guarantees quick, dependable, and precise focus, even with fast-moving subjects or in low-light settings.
In-Body Image Stabilization
The A7III features a 5-axis optical in-body image stabilization system that provides a 5.0-step shutter speed advantage. This system helps you capture sharp, blur-free images. It also reduces the need for a tripod, especially when shooting in low light or with longer lenses.
High-Resolution Video Capabilities
For video creators, the Sony A7III is a highly capable device. It offers 4K video recording with full-pixel readout and no pixel binning, ensuring high-resolution video quality. The camera also supports a Hybrid Log-Gamma (HLG) picture profile, enabling an instant HDR workflow.
Battery Life and Storage
The A7III has improved battery life compared to other mirrorless cameras. With the NP-FZ100 battery, it provides about 710 shots per charge using the LCD monitor. It provides 610 shots with the electronic viewfinder. This extended battery life enables longer shooting sessions without power concerns.
For storage, the A7III features dual SD card slots, with one slot being UHS-II compatible for faster data writing. This enables simultaneous or relay recording, separation of RAW/JPEG data and stills/movies, and easy data copying between cards.
Ergonomics and User Interface
The A7III is designed with user convenience in mind. The ergonomic grip provides comfortable handling, and the tilting touchscreen LCD simplifies framing shots and menu navigation. The touchscreen also enables touch focus and touchpad functions, letting you adjust focus points with a finger swipe.
Connectivity and Compatibility
The Sony A7III offers a range of connectivity options to make sharing and transferring your images a breeze. With Wi-Fi and NFC, you can easily transfer photos and videos to your devices for sharing. The camera also supports remote control through a compatible smartphone, allowing you to change settings and take photos hands-free.
The Sony A7III is compatible with Sony's E-mount lenses. It can also be used with a variety of third-party lenses through the use of adapters. This flexibility allows you to choose the perfect lens for your specific needs and budget.
Customisation and Expandability
The Sony A7III offers a high degree of customisation. This allows you to tailor the camera's settings to your shooting style and preferences. With custom buttons, you can assign your most frequently used settings for quick access. This personalisation helps you work more efficiently and focus on capturing the perfect shot.
The A7III also allows adding extra components. You can connect an external microphone for better audio. You can also connect an external flash or LED light for low-light situations, or a wireless remote or GPS module for convenience. With its many features and options, the Sony A7III is an excellent choice for a customizable and expandable camera.
The A7III is also compatible with various accessories, such as external flashes, microphones, and battery grips. These add-ons help you expand the camera's capabilities and adapt it to your specific requirements. This makes it an even more versatile tool for all types of photography and videography projects.
In conclusion, the Sony A7III is a versatile, full-frame mirrorless camera with advanced features and great performance. Its small size, superb image quality, and wide range of E-mount lenses make it popular for photographers and videographers. Its simple interface, long battery life, and customisation options make the A7III perfect for capturing your creativity.
|iM2100 / iM2200 Black Flight Case||1|
|Mains Lead (for Battery Charger)||2|
|E Mount Body Cap||1|
|Eye Piece (Attached to camera)||1|
|USB Drive (Containing Manual)||1|
|AC Adaptor AC-UUE12||1|
|BC-QZ1 Battery Charger||1|
|64gb SDXC 280mbs / 300mb/s||1|
|Card reader all in one / Card reader with USB cable||1|
11 April 2018
Another great video from Photo Gear News at The Photography Show 2018, where Ben from Sony Europe gives us a comprehensive tutorial on exactly how to get the most out of the autofocus system on the Sony A7 III.Read full article
22 March 2018
The latest addition to Sony's full-frame mirrorless range, with 24mp, new BSI sensor and 4K video is now in stock and available for hire!Read full article
Rolling Shutter Effect: Image distortion can occur for stills and video when using the electronic shutter. To minimize the possibility of image quality issues, we would suggest considering use of the mechanical shutter. More details can be found HERE, regarding the improved performance with the a9.
This camera records 4K UHD, not Cinema 4K / DCI. For more information about what this means, please click HERE