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Which Mirrorless Brand Should You Choose?

With so many exceptional mirrorless systems available — from Sony and Canon to Nikon, Fujifilm, and Panasonic — choosing the right one can feel overwhelming. Each brand brings unique strengths tailored to different creative needs and preferences.

Use the guide below to compare mirrorless ecosystems side by side, and discover which camera range suits your shoot — whether you're filming weddings, capturing landscapes, vlogging, or working on a commercial production.

← Swipe to explore each brand →

Brand Best For Key Strengths
People
People
Sports
Sports
Everyday
Everyday
  • Near-instant autofocus for fast subjects
  • Incredible low-light performance
  • Versatile E-mount lens ecosystem
  • 4K/6K/8K video with full-frame readout
Explore Sony
Portraits
Portraits
Travel
Travel
Weddings
Weddings
  • Natural colour science perfect for skin tones
  • Dual Pixel AF for smooth, cinematic focus
  • Flexible RF mount with top-tier native lenses
  • Reliable all-rounders from stills to video
Explore Canon
Wildlife
Wildlife
Landscape
Landscape
Events
Events
  • Sharp Z lenses with edge-to-edge clarity
  • Superb ergonomics for long shooting sessions
  • High dynamic range for detailed landscapes
  • Built to last — weather-sealed and robust
Explore Nikon
Travel
Travel
Street
Street
Food
Food
  • Unique Film Simulation modes for creative looks
  • Retro dials and controls for intuitive handling
  • Compact APS-C bodies ideal for travel
  • Gorgeous colour rendering straight out of camera
Explore Fujifilm
Video
Video
Detail
Detail
Astro
Astro
  • Internal ProRes and RAW recording
  • Best-in-class stabilisation for handheld shooting
  • Perfect for hybrid content creators
  • Unlimited recording times with pro codecs
Explore Panasonic

Not Sure What to Choose?
Let Us Help You Decide

Our quick selector tool will guide you toward the best mirrorless camera system based on what you’re shooting and what you value most. It only takes a few seconds.

Let our Selector Help you Choose!

Answer two quick questions and we’ll recommend the most suitable camera system for your needs.

What are you mainly shooting?
People
Travel
Wildlife
Landscape
Video
What matters most to you?
Autofocus
Low Light
Compact Size
Colour Quality
Video Features

Questions? We've Got You Covered

Wondering what makes each brand different? These quick answers will help you compare systems, understand key features, and feel more confident when hiring your next mirrorless camera.

What is a mirrorless camera?

A mirrorless camera uses a digital sensor to capture images without the traditional mirror mechanism found in DSLRs. This makes the body more compact and enables faster shooting, electronic viewfinders, and features like silent shutter modes.

Which mirrorless camera brand is best for video?

Panasonic is a top choice for video, with features like internal ProRes, RAW, and unlimited recording times. Sony is also popular for real-time Eye AF during video and strong low-light performance.

What’s the most beginner-friendly mirrorless camera system?

Canon and Fujifilm are great for beginners. Canon’s Dual Pixel AF makes focusing easy, while Fujifilm offers intuitive manual controls and creative Film Simulation modes that are ideal for learning.

Is it worth hiring a mirrorless camera before buying?

Absolutely. Hiring lets you test cameras in real-world settings before making a big investment. It’s a smart way to explore different systems and features to see what suits your shooting style.

How do I choose the right mirrorless camera for my needs?

Start by considering what you’ll be shooting — like portraits, landscapes, wildlife, or video. Then think about what matters most: size, autofocus, low-light performance, or colour rendering. Our selector tool can help guide your choice.

What lenses are compatible with mirrorless cameras?

Each mirrorless system has its own mount — like Sony E-mount or Canon RF — but adapters allow you to use DSLR lenses too. It’s best to hire first if you’re planning to mix formats or test compatibility.

Can I use a mirrorless camera for both photo and video?

Yes — many mirrorless cameras are built for hybrid use. Sony, Canon, and Panasonic in particular offer excellent photo and video features, making them great for content creators, vloggers, and professionals alike.

Still Not Sure What to Hire?

We're always happy to help. Whether you're weighing up two systems or want guidance from someone who's used them in the field, just ask — our expert team is on hand with honest, no-pressure advice.