22 July 2026

Sony's new powerhouse cinema camera brings incredible power to the party, with triple ISO, 5K open gate recording and RAW internal X-OCN recording

20 July 2026

Running a high-end wedding production team or working as a solo hybrid shooter often means choosing the absolute best tool for each specific job, even if those tools come from different manufacturers.

20 July 2026

For a wedding professional managing a modern workflow, capturing a once-in-a-lifetime day demands absolute reliability and creative versatility. A wedding is a beautiful, chaotic marathon where you must pivot instantly from high-speed emotional moments to stylized cinematic video clips

17 July 2026

The filmmaking community is buzzing with speculation about a potential new addition to the Sony Cinema Line: the Sony FX5

23 June 2026

Our quintessential hiring guide to help you select cameras, lenses support and accessories to get the absolute best out of your safari adventure

23 June 2026

Going all in on a top tier camera and gigantic telephoto is all well and good, but if you don't pick up essential accompanying items you might find that wonderful kit is entirely wasted!

06 May 2026

Bluebell season is in full swing, and there are some fantastic opportunities for keen-eyed photographers to make the most of the vibrant colours spreading across the countryside.

27 April 2026

The Long Weekends: How to Get 3 Day hires for the Price of just 1

01 April 2026

Resident Sony expert Jonny Gios puts the Sony FE 35mm F/1.8 GM through its paces on the streets of Soho

19 March 2026

The long weekend is coming, and at Hireacamera, we’re helping you make the most of it with our legendary Easter offer.