01 October 2024

Discover the versatile SIGMA 28-105mm F2.8 DG DN | Art lens now available for rental at Hireacamera. Perfect for photographers and videographers, this high-performance lens offers exceptional clarity and portability. Hire it today and capture stunning shots!

01 October 2024

25 September 2024

The new Sony FE 85mm F1.4 GM II lens is in stock and ready to hire! Experience stunning bokeh, high-resolution imagery, and fast autofocus in a compact, lightweight design.

24 September 2024

RØDE introduces the RØDECaster Video, a groundbreaking all-in-one production console that integrates video switching and professional audio capabilities, ideal for content creators, streamers, and video podcasters.

17 September 2024

Fujifilm is revolutionizing the medium format camera market with the GFX100S II, making high-end photography more accessible. This latest model boasts a giant sensor that delivers exceptional image quality and detail, rivaling far more expensive systems.

15 September 2024

We're delighted to announce that we are once again on the shortlist at the Photography News Awards. These awards are voted exclusively by customers like you, and we always feel that makes them more important than general industry gongs!

12 September 2024

The new Blackmagic PYXIS Monitor offers a 5" HDR touchscreen, full camera control, and multiple mounting options for ultimate flexibility with Blackmagic PYXIS and URSA Cine cameras. Available soon.

12 September 2024

Discover Canon’s RF 28-70mm F2.8 IS STM lens, offering a fast aperture, stunning image quality, and 5.5-stop image stabilization in a lightweight, portable design. Perfect for portraits, travel, and low-light photography.

10 September 2024

Discover Nikon's NIKKOR Z 50mm f/1.4, a lightweight, fast prime lens for the Nikon Z system. With an f/1.4 aperture, it's perfect for portraits, landscapes, and video, offering stunning bokeh and sharpness.

09 September 2024

Introducing the Canon EOS C80, a compact yet powerful 6K full-frame cinema camera designed to meet the needs of today’s filmmakers.