30 October 2024

Canon's latest lens announcements introduce exciting options for both traditional and emerging visual storytellers.

23 October 2024

When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.

16 October 2024

Soon available at Hireacamera, the FUJINON XF500mmF5.6 R LM OIS WR and XF16-55mm F2.8R LM WR II lenses are the perfect combination of power, versatility, and performance. Read on for key features and reasons to hire these lenses.

01 October 2024

Discover the versatile SIGMA 28-105mm F2.8 DG DN | Art lens now available for rental at Hireacamera. Perfect for photographers and videographers, this high-performance lens offers exceptional clarity and portability. Hire it today and capture stunning shots!

25 September 2024

The new Sony FE 85mm F1.4 GM II lens is in stock and ready to hire! Experience stunning bokeh, high-resolution imagery, and fast autofocus in a compact, lightweight design.

17 September 2024

Fujifilm is revolutionizing the medium format camera market with the GFX100S II, making high-end photography more accessible. This latest model boasts a giant sensor that delivers exceptional image quality and detail, rivaling far more expensive systems.

12 September 2024

Discover Canon’s RF 28-70mm F2.8 IS STM lens, offering a fast aperture, stunning image quality, and 5.5-stop image stabilization in a lightweight, portable design. Perfect for portraits, travel, and low-light photography.

10 September 2024

Discover Nikon's NIKKOR Z 50mm f/1.4, a lightweight, fast prime lens for the Nikon Z system. With an f/1.4 aperture, it's perfect for portraits, landscapes, and video, offering stunning bokeh and sharpness.

05 September 2024

SIGMA has raised the bar once again with the launch of its new 28-105mm F2.8 DG DN | Art lens, offering photographers and videographers a versatile and portable solution for full-frame mirrorless systems.

05 September 2024

SIGMA Corporation is pleased to announce the launch of the SIGMA 10-18mm F2.8 DC DN | Contemporary Lens for Canon RF Mount.