01 April 2026

Resident Sony expert Jonny Gios puts the Sony FE 35mm F/1.8 GM through its paces on the streets of Soho

20 November 2025

When resident Sony guru Jonny Gios offered to put one of our lenses through its paces and report back on his findings, at a wedding shoot no less, the answer was an immediate YES.

06 November 2025

Canon's latest EOS R6 offers big upgrades including a brand new 32.5MP sensor and 7K 60P video recording, making it the perfect hybrid camera for creatives everywhere.

12 June 2025

Fujifilm's latest camera is a sleek 40.2MP mirrorless camera, marrying its compact pedigree with the latest X series technology and interchangeable lenses to boot.

13 May 2025

In an exciting series of press releases, Panasonic has announced two new cameras and a lens. The S1II, S1IIE and S24-60mm F2.8 further fleshes out the Panasonic Lumix range.

25 March 2025

Now available at Hireacamera, the Panasonic Lumix S5D is an under-the-radar sort of camera that has bags of features and plenty to offer both stills and video shooters alike.

20 March 2025

Fujifilm has today announced its brand new camera, the Fujifilm GFX100RF. Offering medium format shooting in a compact form factor, this camera takes one of the most powerful systems in the business and makes it lighter and easier to hand-hold

27 February 2025

When we heard that regular customer Jonny Gios was plotting a trip to Iceland this winter, we were delighted to get involved by providing some kit.

24 January 2025

The RF 16-28mm F2.8 IS STM lens by Canon is a remarkable addition to the world of photography, offering a blend of versatility and high performance in a compact form.

16 December 2024

We're delighted to now stock the brand new flagship camera from Sony, the Sony a1 II, along with Sony's brand new telephoto launched alongside this new camera, the Sony FE 28-70mm F2 GM.