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JUST ANNOUNCED: Sony FE 24-70mm F2.8 GM II, Coming Soon to Hireacamera

JUST ANNOUNCED: Sony FE 24-70mm F2.8 GM II, Coming Soon to Hireacamera

29 April 2022

Sony has announced the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II, and it will be available for hire very soon! Sony has developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series.

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The Canon EOS R3, from the Perspective of a Nikon-Using Ex-Wedding Photographer

The Canon EOS R3, from the Perspective of a Nikon-Using Ex-Wedding Photographer

16 March 2022

When I was asked to test out Canon’s new flagship EOS R3, I was a little daunted – I used to be a wedding and portrait photographer but that was over a decade ago and my weapon of choice was a Nikon D700. When I first got hold of the R3, I was suitably impressed with the build quality and ergonomics, it felt truly special – like the feeling you get when sitting in a luxury car...

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Nikon Z 9 Now Available for Hire!

Nikon Z 9 Now Available for Hire!

24 February 2022

The Nikon Z 9 is here! Offering astounding speed, breath-taking precision and phenomenal detail – be it for stills or video – Nikon’s flagship mirrorless camera will help you achieve flawless images without fail. Whether it’s news, sports, fashion, reportage, events, or anything else in between.

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JUST ANNOUNCED: Canon Introduces RF 800mm F5.6L IS USM and RF 1200mm F8L IS USM

JUST ANNOUNCED: Canon Introduces RF 800mm F5.6L IS USM and RF 1200mm F8L IS USM

24 February 2022

Pushing the boundaries of the RF lens range, these lenses set new standards for the category, with extreme magnification that offers unrivalled shooting of distant subjects. With a staggering 800mm and 1200mm focal lengths, these lenses have an intelligent design, achieving incredible optical performance and portability.

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Canon EOS R3 Now Available for Hire!

Canon EOS R3 Now Available for Hire!

19 January 2022

The Canon EOS R3 is now in stock! This is a camera that lets you photograph sport, wildlife and news like never before. Identify subjects just by looking at them – a truly intuitive experience – and stay ahead of the competition with 30fps continuous shooting and advanced connectivity that lets you smash your deadline.

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NOW IN STOCK: Sony FE 50mm F1.2 GM – Sample Images

NOW IN STOCK: Sony FE 50mm F1.2 GM – Sample Images

12 May 2021

This 50mm F1.2 G Master prime lens is a creator’s dream, with an F1.2 maximum aperture that not only allows shooting in a wider range of lighting conditions, but also provides an extraordinary combination of high resolution, luscious G Master bokeh, and blazing autofocus.

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FUJIFILM NEWS: Pixel Shift Combiner Update, GFX100 Latest Firmware and Release of Digital Camera Control Software Development Kit

FUJIFILM NEWS: Pixel Shift Combiner Update, GFX100 Latest Firmware and Release of Digital Camera Control Software Development Kit

26 April 2021

FUJIFILM NEWS: Pixel Shift Combiner update, GFX100 latest Firmware and Release of Digital Camera Control Software Development Kit

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NEWS: Sony Unveils New Compact, Ultra-Wide FE 14mm F1.8 G Master Lens

NEWS: Sony Unveils New Compact, Ultra-Wide FE 14mm F1.8 G Master Lens

22 April 2021

Today Sony further expands its E-mount lens line-up with the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact, large F1.8 aperture, ultra-wide angle lens that allows users to capture the world with new perspectives, especially when shooting landscapes, architecture, starry skies and interiors.

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NEWS: Fujifilm Announces FUJINON XF18mm F1.4 R LM WR

NEWS: Fujifilm Announces FUJINON XF18mm F1.4 R LM WR

15 April 2021

Get up close and wide open with Fujifilm’s versatile FUJINON XF18mmF1.4 R LM WR, a professional, portable, and weather-resistant prime lens. With a focal length equivalent to 27mm, it’s the perfect choice for sprawling landscapes, the sights and sounds of the street, and everything else in between.

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NEWS: Sony Introduces Three New Full-Frame High-Performance G Lenses

NEWS: Sony Introduces Three New Full-Frame High-Performance G Lenses

23 March 2021

Sony today announced three outstanding G Lenses to its impressive E-mount line-up – the FE 50mm F2.5 G (model SEL50F25G), FE 40mm F2.5 G (model SEL40F25G) and FE 24mm F2.8 G (model SEL24F28G).

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266 articles