27 January 2021

The newest addition to X Series, X-E4 brings the best of what X Series products have to offer and combines them into a single camera that is set to be the perfect storytelling tool for everyday photographers, videographers, and content creators that want results they can be proud of.

27 January 2021

Surpassing the boundaries of what was possible in producing large format images, GFX100S builds on the ground-breaking ideas from the FUJIFILM GFX100, with a philosophy of mobility and portability, to create a camera that is positioned to provide creatives with an opportunity to take large format image-making to places it has never been before.

26 January 2021

Sony, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the ground-breaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to being one of the industry leaders with a stunning combination of innovative new features.

13 January 2021

Sony today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series – delivering first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design.

25 November 2020

Yes, you read that right; Pixel Shift multi-shot function firmware update for FUJIFILM GFX100 and Pixel Shift Combiner software application means that the Fujifilm GFX100 is now capable of creating up to 400MP images.

30 September 2020

The SIGMA 105mm F2.8 DG DN MACRO | Art is a high-performance, mid-telephoto macro lens designed from the ground-up for mirrorless cameras. This impressive optic promises to offer superb image quality, fast AF and an impressive feature-set.

29 September 2020

The 4th model of the LUMIX S Series is here. Packing 4K 60p/50p 4:2:0 10-bit, and 4K 30p/25p 4:2:2 10-bit internal recording into a compact, lightweight body. This new hybrid full-frame mirrorless camera provides excellent performance in both shooting photos and recording videos for serious, enthusiastic photographers and videographers.

16 September 2020

London, United Kingdom 16th September 2020: Today Nikon introduces two new NIKKOR Z lenses: the NIKKOR Z 50mm f/1.2 S, its first f/1.2 Z prime lens, and the NIKKOR Z 14-24mm f/2.8 S – the world’s shortest full-frame f/2.8 ultra-wide-angle zoom. The lenses each bring significant capabilities to the ever growing Nikon Z mirrorless system.

15 September 2020

Sony today has announced several additions to its impressive imaging line-up — the Alpha 7C full-frame camera, the FE 28-60mm F4-5.6 zoom lens and HVL-F28RM flash.

03 September 2020

The Canon EOS R6 is now available for hire! This advanced full frame mirrorless camera has now arrived here at Hireacamera and is the newest addition to our collection of the revolutionary EOS R System, built on the future-proof RF Mount. EOS R6 is perfect for enthusiasts and professionals moving to mirrorless and looking for greater capabilities, capturing 20.1 megapixel stills at 20fps, stunning 4K video up to 60p and Full HD at up to 120p.