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A7 III Sony 66

Sony A7 III

If you don’t demand the outright speed of the Sony alpha 9 or phenomenal high resolution output offered by the Sony a7R IV, Sony’s general-purpose a7 III delivers all that you need and more. It’s a full-frame camera that’s smaller, lighter and faster than enthusiast DSLR’s of the past and puts in a reliable performance when faced with hard-to-shoot subjects, or challenging low light scenes. Factor Sony’s extensive lineup of superb E-mount lenses into the equation and it’s no wonder the a7 III has become one of the most popular all-rounders in the full-frame market’. Full-frame E (FE) mount.

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Our thoughts

'If you don’t demand the outright speed of the Sony alpha 9 or phenomenal high resolution output offered by the Sony a7R IV, Sony’s general-purpose a7 III delivers all that you need and more. It’s a full-frame camera that’s smaller, lighter and faster than enthusiast DSLR’s of the past and puts in a reliable performance when faced with hard-to-shoot subjects, or challenging low light scenes. Factor Sony’s extensive lineup of superb E-mount lenses into the equation and it’s no wonder the a7 III has become one of the most popular all-rounders in the full-frame market’. Full-frame E (FE) mount.'

 


 

The details

Key features:

- Newly developed full-frame 24.2MP back-illuminated Exmor R™ CMOS image sensor with Evolved Image Processing
- Wide ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and 15-stop dynamic range at low sensitivities
- World class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
- Continuous shooting at up to 10 fps with either mechanical shutter or silent shooting and full auto focus/auto exposure tracking
- 5-axis optical in-body image stabilisation with a 5.0 step shutter speed advantage
- High resolution 4K movie shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
- The longest rated battery life of any mirrorless camera (at the time of writing) at up to 710 shots per charge
- Upgraded operability and functionality including addition of joystick for adjusting focus points, dual SD card slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ terminal and more

Newly developed sensor, evolved image processor

The latest technology achieves stunning processing speed: a new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.

Back-illuminated full-frame sensor

Higher sensitivity and readout speed: the 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed – while minimizing noise to reveal fine details in every picture.

Reducing noise in high-resolution images

Up to 1.5-stop improvement in image quality: standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills, ISO 100-102400 when shooting movies), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.

Subtle gradation from shadow to highlight

Dynamic range of up to approx. 15 stops: approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.

Faithful colour reproduction

More accurate colour reproduction straight out of the camera: colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.

Steadier shots with 5-axis stabilization

The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step* shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.

4D FOCUS – AF performance evolves

AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. This camera features 693 phase-detection AF points11 covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points12 to improve focus.

Up to two times faster AF performance: Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.

Enhanced AF tracking for swiftly moving subjects

The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.

Eye AF revolutionizes portraiture

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Focus control via touch screen

The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

AF in focus magnifier

Use autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

More versatile AF settings all around

AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.

Confidence-boosting continuous shooting

Capture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. 

Anti-flicker shooting

When artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots. (100-Hz and 120-Hz).

As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling (24p recording), the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.

High-resolution 4K HDR**, image resolution uncompromised

Full-pixel readout without binning for high-resolution 4K movies**. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.

Supports S-Log3 and Slow and Quick Motion

S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.

Longer battery life to shoot for more professional lengths 

The α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos when using LCD monitor, up to approximately 610 photos when using electronic viewfinder with one full charge.

Dual media slots, UHS-II support

With two media slots, including one that's UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.

*CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

**A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

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Description Quantity
USB cable1
iM2100 / iM2200 Black Flight Case1
Mains Lead2
Shoulder Strap1
E Mount Body Cap1
Eye Piece (Attached to camera)1
USB Drive (Containing Manual)1
AC Adaptor AC-UUE121
BC-QZ1 Battery Charger1
64gb SDXC 280mbs / 300mb/s1
Card reader all in one / Card reader with USB cable1
NP-FZ100 Battery2
Power
Memory
Lighting
Other

VIDEO: Sony A7 III Autofocus Settings – a complete guide

VIDEO: Sony A7 III Autofocus Settings – a complete guide

11 April 2018

Another great video from Photo Gear News at The Photography Show 2018, where Ben from Sony Europe gives us a comprehensive tutorial on exactly how to get the most out of the autofocus system on the Sony A7 III.

Read full article

NOW IN STOCK: The new Sony A7 III

NOW IN STOCK: The new Sony A7 III

22 March 2018

The latest addition to Sony's full-frame mirrorless range, with 24mp, new BSI sensor and 4K video is now in stock and available for hire!

Read full article

Rolling Shutter Effect: Image distortion can occur for stills and video when using the electronic shutter. To minimize the possibility of image quality issues, we would suggest considering use of the mechanical shutter. More details can be found HERE, regarding the improved performance with the a9.

This camera records 4K UHD, not Cinema 4K / DCI. For more information about what this means, please click HERE

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