*NB Rolling Shutter Effect: Image distortion can occur for stills and video when using the electronic shutter. To minimize the possibility of image quality issues, we would suggest considering use of the mechanical shutter. More details can be foundHERE, regarding the improved performance with the a9.
**NB: his camera records 4K UHD, not Cinema 4K / DCI. For more information about what this means, please click HERE
- Newly developed full-frame 24.2MP back-illuminated Exmor R™ CMOS image sensor with Evolved Image Processing - Wide ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and 15-stop dynamic range at low sensitivities - World class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF - Continuous shooting at up to 10 fps with either mechanical shutter or silent shooting and full auto focus/auto exposure tracking - 5-axis optical in-body image stabilisation with a 5.0 step shutter speed advantage - High resolution 4K movie shooting with full pixel readout and no pixel binning across full-width of full-frame sensor - The longest rated battery life of any mirrorless camera at 710 shots per charge - Upgraded operability and functionality including addition of joystick for adjusting focus points, dual SD card slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ terminal and more
Newly developed sensor, evolved image processor
The latest technology achieves stunning processing speed: a new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.
Back-illuminated full-frame sensor
Higher sensitivity and readout speed: the 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture.
Reducing noise in high-resolution images
Up to 1.5-stop improvement in image quality: standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills, ISO 100-102400 when shooting movies), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.
Subtle gradation from shadow to highlight
Dynamic range of up to approx. 15 stops: approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.
Faithful colour reproduction
More accurate colour reproduction straight out of the camera: colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.
Steadier shots with 5-axis stabilization
The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step* shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.
4D FOCUS—AF performance evolves
AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. 693. This camera features 693 phase-detection AF points11 covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points12 to improve focus.
Up to two times faster AF performance: Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.
Enhanced AF tracking for swiftly moving subjects
The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.
Eye AF revolutionizes portraiture
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
Focus control via touch screen
The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.
AF in Focus Magnifier
Use autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.
More versatile AF settings all around
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.
Confidence-boosting continuous shooting
Capture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.
When artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots. (100-Hz and 120-Hz)
As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling (24p recording), the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.
Full-pixel readout without binning for high-resolution 4K movies**. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.
Supports S-Log3 and Slow and Quick Motion
S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.
Longer battery life to shoot for more professional lengths
The α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos when using LCD monitor, up to approximately 610 photos when using electronic viewfinder with one full charge.
Dual media slots, UHS-II support
With two media slots, including one that's UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
*CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
**A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.
iM2100 / iM2200 Black Flight Case
E Mount Body Cap
Eye Piece (Attached to camera)
Hireacamera USB Drive (Containing Manual)
AC Adaptor AC-UUE12
BC-QZ1 Battery Charger
64gb SDXC 280mbs / 300mb/s
Card reader all in one / Card reader with USB cable
All packages containing this product are detailed below.
Sony - A7 III Shooter's Package
Sony - A7 III Shooter's Package
The Sony A7 III Shooter's Package is an ideal kit for shooting events, consisting of 24-70mm & 70-200mm lenses, flashgun & an additional memory card. To keep the camera going, we've included a battery grip and a total of 4 batteries. Supplied with a Domke bag to carry it all in. See below for details.
N.B Colour of bag may vary from images shown, if you have a preference, get in touch and we will do our best to accommodate your request.
Kit includes: Sony FE 70-200mm F4 G OSS lens, Zeiss Vario-Tessar T* FE 24-70mm F4 ZA lens, Sony NP-FZ100, Sony VG-C3EM Vertical Camera Grip, Delkin 64GB SDXC UHS-II (U3/V90) Memory Card, Domke Messenger Style Bag, Sony HVL-F60RM Flashgun, Sony A7 III
The a7 III Pro Shooter's Package is similar to the Shooters package but with the Sony FE 24-70mm f/2.8 and FE 70-200mm f/2.8 OSS GM lenses, please the 'Included' section below.
N.B. Colour of bag may vary from images shown, if you have a preference, please get in touch and we will do our best to accommodate your request.
Kit includes: Sony FE 24-70mm F2.8 GM lens, Sony FE 70-200mm F2.8 GM OSS lens, Sony NP-FZ100, Sony VG-C3EM Vertical Camera Grip, Domke Messenger Style Bag, Sony HVL-F60RM Flashgun, Sony A7 III, Angelbird 64GB AV PRO UHS-II (U3/V60) SDXC Memory Card