HIREACAMERA NEWSROOM

The Long Weekends: How to Get 3 Day hires for the Price of just 1

Resident Sony expert Jonny Gios puts the Sony FE 35mm F/1.8 GM through its paces on the streets of Soho

The long weekend is coming, and at Hireacamera, we’re helping you make the most of it with our legendary Easter offer.

Hireacamera is at it again! We're delighted to have been voted best rental service provider at the Photography News 2025 awards

As a keen Amateur chef with a very deliberate capital A, shooting food and cookery seemed an obvious next step on my photographic adventure, as well as the chance to dabble with a little video too. 

The second in a series of articles investigating the history of the leading lights in our industry, this week we take a detailed look at Sony. From humble beginnings fixing radios in a department store, to one of the most innovative and successful manufacturers of cameras in the world.

Regular hirer Jonny Gios recently returned from Iceland and was kind enough to provide some of his best shots along with a few words about his trip. There are some absolutely stunning images here, so cosy up with a coffee and join us as we enjoy the best that Iceland has to offer.

Following a successful showing at the Espacio Gallery in London last week, regular hirer Vitor Lopes was kind enough to send us some shots from his Surfskate and surfing portrait photography exhibition.

When regular hirer Vitor Lopes got in touch to tell us about his latest portrait photography exhibition in London highlighting the Surfskate movement there, we jumped at the chance for an interview.

At time of writing, NASA’s Curiosity Rover has been exploring the surface of Mars for 3841 days – over 10 years. This is an incredible achievement when you consider the difficulties in even getting the Rover there

Aaron is a photographer that excels at a variety of genres – everything from street and landscapes to live music. Following an unfortunate incident in Paris, he was left without a lens for an upcoming project, with very little time to obtain one!

In an era where home streaming productions are vying for position alongside theatrical releases, and nominees are chosen from a wide variety of countries, there is a diverse selection to enjoy this year.

Are you about to embark on an exciting trip? Be it local or somewhere far flung, travel photography can be incredibly inspiring. You get to combine two wonderful pastimes all whilst absorbing the native cultures.

If you think about it, one of the most accessible places the general public is exposed to art is album covers. Whether you have any interest in photography or not, it’s highly likely you’re listening to something.

With most phones now claiming to offer monumental megapixel counts, you may wonder why many people are happy to shell out for a mirrorless or DSLR system. ‘Proper’ camera sceptics will no doubt argue that a phone is always with you and has a much more pocket-friendly form factor, and while this is true, there are sacrifices to make in return for convenience.

Bluebell season is in full swing, and there are some fantastic opportunities for keen-eyed photographers to make the most of the vibrant colours spreading across the countryside.

The Long Weekends: How to Get 3 Day hires for the Price of just 1

Resident Sony expert Jonny Gios puts the Sony FE 35mm F/1.8 GM through its paces on the streets of Soho

The long weekend is coming, and at Hireacamera, we’re helping you make the most of it with our legendary Easter offer.

Hireacamera is at it again! We're delighted to have been voted best rental service provider at the Photography News 2025 awards

As a prosperous 2025 draws to a close, we take a brief look back at our personal highlights, and look towards the new year and all the excitement it brings.

Dreamflight is one of several UK charities Hireacamera supports each year. Following their recent trip to Walt Disney World Orlando, Jon Boast is here to fill you in on exactly what this wonderful charity is all about.

We're delighted to have been nominated for an Amateur Photographer Good Service Award!

Following a hugely successful set of workshops in 2024, regular customer Aslan Steel returned to Kendal Mountain Festival this year with sessions covering outdoor shooting and going vertical

Today, Sony has unveiled its latest innovation in the world of photography with the announcement of the Sony a7 V, a highly anticipated addition to their prestigious line of mirrorless cameras.

With Christmas fast approaching, it's time to introduce this year's Hireacamera Christmas Offer, with 16 days for the price of 2!

When resident Sony guru Jonny Gios offered to put one of our lenses through its paces and report back on his findings, at a wedding shoot no less, the answer was an immediate YES.

The first ultra-telephoto S series lens arrives to delight shooters everywhere, offering high resolution and sumptuous boken across the entire 500mm focal range.

Hireacamera is absolutely delighted to once again be nominated for Photography News Award. These awards mean so much to the team here, especially because they're voted for by you, the customer.

The Fujifilm GFX ETERNA 55 has just been announced, bringing Fujifilm's incredible photographic tech to digital cinema in the form of a large-format sensor.

It's a big September for pocket cinema cameras, as Nikon bursts onto the scene with the ZR, showcasing tech from RED

Resident Sony expert Jonny Gios puts the Sony FE 35mm F/1.8 GM through its paces on the streets of Soho

When resident Sony guru Jonny Gios offered to put one of our lenses through its paces and report back on his findings, at a wedding shoot no less, the answer was an immediate YES.

Canon's latest EOS R6 offers big upgrades including a brand new 32.5MP sensor and 7K 60P video recording, making it the perfect hybrid camera for creatives everywhere.

Fujifilm's latest camera is a sleek 40.2MP mirrorless camera, marrying its compact pedigree with the latest X series technology and interchangeable lenses to boot.

In an exciting series of press releases, Panasonic has announced two new cameras and a lens. The S1II, S1IIE and S24-60mm F2.8 further fleshes out the Panasonic Lumix range.

Now available at Hireacamera, the Panasonic Lumix S5D is an under-the-radar sort of camera that has bags of features and plenty to offer both stills and video shooters alike.

Fujifilm has today announced its brand new camera, the Fujifilm GFX100RF. Offering medium format shooting in a compact form factor, this camera takes one of the most powerful systems in the business and makes it lighter and easier to hand-hold

When we heard that regular customer Jonny Gios was plotting a trip to Iceland this winter, we were delighted to get involved by providing some kit.

The RF 16-28mm F2.8 IS STM lens by Canon is a remarkable addition to the world of photography, offering a blend of versatility and high performance in a compact form.

We're delighted to now stock the brand new flagship camera from Sony, the Sony a1 II, along with Sony's brand new telephoto launched alongside this new camera, the Sony FE 28-70mm F2 GM.

Exciting news for photographers and videographers! Nikon has just announced the new NIKKOR Z 28-135mm f/4 PZ lens, designed for versatility and precision across photo and video applications. Soon to be available for hire on Hireacamera.

Canon's latest lens announcements introduce exciting options for both traditional and emerging visual storytellers.

When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.

Soon available at Hireacamera, the FUJINON XF500mmF5.6 R LM OIS WR and XF16-55mm F2.8R LM WR II lenses are the perfect combination of power, versatility, and performance. Read on for key features and reasons to hire these lenses.

Discover the versatile SIGMA 28-105mm F2.8 DG DN | Art lens now available for rental at Hireacamera. Perfect for photographers and videographers, this high-performance lens offers exceptional clarity and portability. Hire it today and capture stunning shots!

The new Sony FE 85mm F1.4 GM II lens is in stock and ready to hire! Experience stunning bokeh, high-resolution imagery, and fast autofocus in a compact, lightweight design.

Canon's latest EOS R6 offers big upgrades including a brand new 32.5MP sensor and 7K 60P video recording, making it the perfect hybrid camera for creatives everywhere.

The Fujifilm GFX ETERNA 55 has just been announced, bringing Fujifilm's incredible photographic tech to digital cinema in the form of a large-format sensor.

It's a big September for pocket cinema cameras, as Nikon bursts onto the scene with the ZR, showcasing tech from RED

The Canon EOS C50 camera is a game-changer for filmmakers and photographers seeking to enhance their creative freedom without compromising on quality.

The Sony FX2 stands as the most budget-friendly camera in Sony's Cinema Line, incorporating a wealth of technology and insights from its photography and video products.

Fujifilm's latest camera is a sleek 40.2MP mirrorless camera, marrying its compact pedigree with the latest X series technology and interchangeable lenses to boot.

The latest outing in Sony's Cinema Line of cameras is imminently inbound! The Sony FX2 is takes the learnings of Sony's industry-leading cine cameras and puts it into a product with a far lower gateway to entry.

In an exciting series of press releases, Panasonic has announced two new cameras and a lens. The S1II, S1IIE and S24-60mm F2.8 further fleshes out the Panasonic Lumix range.

Now available at Hireacamera, the Panasonic Lumix S5D is an under-the-radar sort of camera that has bags of features and plenty to offer both stills and video shooters alike.

We're delighted to now stock the brand new flagship camera from Sony, the Sony a1 II, along with Sony's brand new telephoto launched alongside this new camera, the Sony FE 28-70mm F2 GM.

Canon's latest lens announcements introduce exciting options for both traditional and emerging visual storytellers.

When it was annouced last month that a new Sony FE 85mm GM lens was arriving imminently, millions of Sony shooters worldwide were extremely excited to finally get their hands on a lens that was long in the making.

The Canon EOS R5 Mark II is now available for hire, offering a 45MP full-frame sensor, 8K video, and advanced autofocus. Perfect for both photography and video projects. Pair with the optional battery grip for extended video recording.

The Sony FX3 Cinema Camera bridges the gap between mirrorless video cameras and full-fledged cinema cameras, making it ideal for filmmakers transitioning into cinema production. With professional-grade features like 4K 120p recording, advanced autofocus, and a compact design, the FX3 is perfect for any videography project. Available to hire now.

The Canon EOS C400 is a highly versatile 6K full-frame camera designed for cinematic production, live broadcasts, and virtual content creation. Featuring a 6K BSI sensor, 16 stops of dynamic range, triple base ISO, and advanced autofocus, this camera delivers exceptional quality across a variety of professional workflows.

The Sony a7S III offers unparalleled low-light performance and 4K video recording at up to 120fps, making it an ideal choice for filmmakers and content creators. With advanced real-time autofocus, dual card slots, and a compact, lightweight design, this camera delivers exceptional cinematic quality. Find out more about the camera in our Product Spotlight.