Next-generation G Master standard zoom
The FE 24-70mm F2.8 GM is an updated “holy trinity” standard zoom, packing evolved optics and AF performance into a convenient, compact, lightweight zoom design that offers maximum mobility for both stills and movies. It is an ideal match for high-performance compact α system bodies and will cover a wide range of shooting situations.
High resolution rivals the best primes
Excellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism controls chromatic aberration, astigmatism, distortion, and coma at all zoom and aperture settings. Nano AR Coating II subdues flare and ghosting for outstanding clarity.
Stunning G Master bokeh
Exquisite F2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during design and manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 0.21 meters at 24 mm and 0.30 meters at 70 mm, with max. magnification of 0.32x.
The most compact, lightweight and versatile in its class
The smallest and lightest2 F2.8 24-70mm zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast, still or movie, use in a wide range of situations.
Fast, precise AF and excellent response
Four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model. With a compatible body it can shoot at up to 30 frames per second. The new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.
Movie features refined for visual creators
The latest lens design technology reduces unwanted image shifts and angle of view variations for smooth, expressive movie imagery. XD Linear Motors enhance AF and tracking performance, enabling high frame rate recording for exquisite detail. Independent focus and aperture rings are provided, and Linear Response MF ensures direct, linear focus ring response when focusing manually.
Excellent control and reliability in any environment
An updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions, and a fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters (not included) is provided by a special opening in the lens hood. Two customizable focus hold buttons are provided for easy access and convenient control when shooting in any orientation.
|ALC-SH168 Lens Hood||1|
|82mm Lens Cap||1|
|Rear cap (black)||1|
|82mm UV Filter||1|
|iM2075 Flight Case||1|
05 February 2023
Aaron is a photographer that excels at a variety of genres – everything from street and landscapes to live music. Following an unfortunate incident in Paris, he was left without a lens for an upcoming project, with very little time to obtain one!Read full article
30 October 2022
It's that magical time of year – autumn. The light is beautiful, the air is fresh and the colours are glorious. With nature putting on its annual display, we thought it would be a great opportunity to venture out with two different cameras and attempt to capture the spirit of the season!Read full article
29 April 2022
Sony has announced the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II, and it will be available for hire very soon! Sony has developed the world’s lightest F2.8 standard zoom lens using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series.Read full article