02 October 2025

The Sony FE 100mm F2.8 Macro GM OSS Full-Frame Lens is a transformative tool for photographers and filmmakers who desire both precision and creativity in their work.

25 September 2025

The first ultra-telephoto S series lens arrives to delight shooters everywhere, offering high resolution and sumptuous boken across the entire 500mm focal range.

22 September 2025

Hireacamera is absolutely delighted to once again be nominated for Photography News Award. These awards mean so much to the team here, especially because they're voted for by you, the customer.

16 September 2025

The Fujifilm GFX ETERNA 55 has just been announced, bringing Fujifilm's incredible photographic tech to digital cinema in the form of a large-format sensor.

11 September 2025

It's a big September for pocket cinema cameras, as Nikon bursts onto the scene with the ZR, showcasing tech from RED

09 September 2025

The Canon EOS C50 camera is a game-changer for filmmakers and photographers seeking to enhance their creative freedom without compromising on quality.

23 July 2025

The Sony FX2 stands as the most budget-friendly camera in Sony's Cinema Line, incorporating a wealth of technology and insights from its photography and video products.

12 June 2025

Fujifilm's latest camera is a sleek 40.2MP mirrorless camera, marrying its compact pedigree with the latest X series technology and interchangeable lenses to boot.

06 June 2025

Our go-to Sony expert and taker of striking photos (whether he's in Iceland or Kendal) puts the new Sony 400-800mm F6.3-8 G OSS through its paces, with spectacular results...

28 May 2025

The latest outing in Sony's Cinema Line of cameras is imminently inbound! The Sony FX2 is takes the learnings of Sony's industry-leading cine cameras and puts it into a product with a far lower gateway to entry.