Hire Canon EOS 5D Mk IV with C-Log upgrade

Our thoughts

'Canon hits the sweet spot of what serious photographers look for from a versatile DSLR with the EOS 5D Mark IV. It builds on the success of the EOS 5D Mark III, but goes to the next level in terms of image quality and performance thanks to its sensor, which provides a superior low-light performance and wider dynamic range. Videographers can take advantage of pre-installed C-Log for generous exposure latitude and easy colour grading during post processing, however the crop it applies when recording 4K video and its fairly restrictive fixed screen are two areas where the EOS R6 and EOS R5 present an advantage.'  

The details

Designed to perform in every situation, the EOS 5D Mark IV is beautifully engineered and a thoroughly accomplished all-rounder.

About C-Log Upgrade:

Canon Log is a staple feature in Canon’s Cinema EOS range and is designed to deliver an 800 percent increase in dynamic range, minimising the loss of detail in the darkest and brightest parts of the image. When using Canon Log on the EOS 5D Mark IV, an ISO setting of 400 will deliver the largest dynamic range of 12 stops, perfect for shooting in difficult lighting conditions.

Ensuring maximum freedom in post-production, Canon Log alters the image processing data after the image has been captured. As a result, videographers and filmmakers will find it easy to colour match with footage shot on other cameras, including those in the Canon Cinema EOS range. The footage from any camera can be combined and colour matched in a single colour grading process, which provides a final global colour and seamless feel, regardless of whether the film is shot on different cameras.

Canon Log also reduces noise, particularly in shadow areas that can appear during colour grading. The new upgrade service makes the colour grading of footage more flexible via the production of accurate colours with minor colour bias.

Discover the power of Canon’s EOS 5D Mark IV

• 30.4MP CMOS sensor
• DP RAW
• 4K movies
• ISO 100-32000
• GPS built in
• WiFi built in

Because the devil is in the detail from the moment light passes through the lens, the EOS 5D Mark IV captures every nuance, every colour and every detail. Once again Canon has brought finer dimensions in detail thanks to a new sensor capable of extraordinary clarity. See your world like never before.

Capture detail. Capture everything
A 30.4 Megapixel CMOS sensor delivers images that are packed with detail and low in noise, even in bright highlight and dark shadow areas. A finer resolution means nothing is lost, allowing you the freedom to crop in for the perfect shot and retain the quality.

What is Dual Pixel RAW?
Dual Pixel RAW is a Canon innovation utilising both photodiodes on the EOS 5D Mark IV’s 30.4 megapixel Dual Pixel CMOS AF sensor.

The Dual Pixel sensor’s pixels have a dual photodiode construction. This sensor design means the sensor can receive A and B signals from the subject and to detect any phase differences between the two signals, allowing them to attain focus as part of the Dual Pixel AF system. When capturing the image, the sensor obtains the picture info from the combined A and B image signals. This technology making both focusing and image shooting possible with the same sensor.

During Dual Pixel RAW shooting, a single RAW file saves two images into the file. One image consists of the A+B combined image data and the other only the A image data. This means the Dual Pixel RAW files contains both the normal image and also any parallax information, which can be measured and subject distance information extrapolated. As Dual Pixel RAW images contain two images they are therefore double the file size of normal RAW images.

Using the Dual Pixel RAW Optimizer in Digital Photo Professional software, users can make use of the Dual Pixel data recorded with the Dual Pixel RAW image for microadjustments of the position of maximum sharpness using the depth information contained within the file.

Image Microadjustment
When an image isn’t quite sharp enough in a specific area, such as on a subject’s eyes for example, it’s possible to adjust the image and bring sharpness back to a desired area.

Bokeh Shift
With Dual Pixel RAW it is possible to adjust the position of out of focus areas, or ‘bokeh’ to enhance composition, for example moving an out of focus object that is obscuring the subject.

Ghosting Reduction
Unlike lens flare, which can sometimes be used creatively in making an image appear low in contrast and atmospherically ‘hazy’, ghosting is not desirable and shows internal lens reflections. This can be controlled with Dual Pixel RAW and minimised with careful adjustment.

For best results
Getting the most from Dual Pixel RAW requires careful adjustments of the EOS 5D Mark IV's shooting values. For the best results, shoot at a lens focal length of at least 50mm and an aperture of f/5.6 or lower, ensuring the ISO value is 1600 or lower.

Exceptional low light capture
Low light performance is improved at every ISO setting, with much reduced digital noise and a maximum sensitivity of ISO 32,000 (expandable to ISO 102,400). Be confident of superb image quality even when shooting in poor light.

Next level image processing
Built-in Lens Aberration Correction improves lens performance by compensating for factors like diffraction, distortion and chromatic aberrations to produce an image which is visibly superior.

Digital Lens Optimizer
A Digital Lens Optimizer adds another layer of correction, tackling even more optical phenomena, including the effect of the camera’s optical low-pass filter. The result: optimised performance and incredible image quality.

Clarity, contrast and colour
The 5D Mark IV features a choice of Auto White Balance (AWB) settings that take a different approach to artificial light. ‘Ambience Priority’ aims to retain some of the warm colour tones from artificial light sources in order to preserve some of the atmosphere of a scene, while ‘White Priority’ eliminates most of the warmth from tungsten lighting and tries to give colour-neutral images where possible.

Every detail carefully captured
The ‘Fine Detail’ Picture Style has been included in the 5D Mark IV to maximise the amount of detail captured by the cameras’ 30.4 Megapixel sensor. This setting prioritises gradation of tones and emphasises fine detail.

Fine Detail Picture Style features three adjustable sharpening parameters, similar to those found in the Unsharp Mask filter in Adobe Photoshop and Canon’s DPP software.